Print 6 comment(s) - last by Targon.. on Nov 23 at 6:22 AM

Let the 4G ad wars begin!

On the heels of T-Mobile's mocking ad of AT&T, which brags about "America's largest 4G network," Verizon has also begun broadcasting commercials that boast 4G.

According to BoyGeniusReport, Verizon aired a dramatic 30-second spot during Sunday Night Football last night in which a man gets a package that contains a lightning bolt. A voice-over proclaims, "lightning fast, lightning strong -- Verizon 4G LTE. Rule the air on the most advanced 4G network in the world." The words "Coming December 2010" then appear under the Verizon logo.

This is, undoubtedly, just the first of a forthcoming media blitz from Verizon that will boast about its 4G network. Verizon began testing its LTE network in five cities back in June. The nation's largest wireless carrier then announced an ambitious roll-out plan that would bring LTE to 30 "NFL" cities by year's end (perhaps explaining the placement of the new spot). Slowly, news of an LTE-branded LG device and an LTE equivalent of the EVO 4G began making the rounds. This time, nobody can question the "4G" tag, because LTE is widely accepted as a true fourth-generation wireless technology.

Meanwhile, the DROID 2 Global has quietly replaced the DROID 2 on Verizon's website. It's running $199 after $100 mail-in-rebate (with a qualifying two-year contract).

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LTE is not 4G
By RaynorWolfcastle on 11/22/2010 9:44:24 AM , Rating: 2
because LTE is widely accepted as a true fourth-generation wireless technology

Not true. Only LTE Advanced and WiMAX 2 are considered 4G technologies the rest are all considered 3G.

See the ITU press release in Engadget's post on the subject:

RE: LTE is not 4G
By DanNeely on 11/22/2010 10:06:33 AM , Rating: 3
Both by being so far behind the ball that they didn't say anything until months after products using the 4g label came out; and by being silly enough to think a difference in speed less than 2 orders of magnitude is meaningless the ITU has become widely accepted as a meaningless joke.

4G or 3.9G
By Einy0 on 11/22/2010 8:25:31 PM , Rating: 2
At the proposed speeds, early LTE will be incredible. 100Mbps capable, that's way the hell faster than any 3G network. I can live with them calling LTE 4G. LTE Advanced is 1Gbps that's insane and will be backward compatible with standard LTE as well. Big woop, way faster than 3G new radio ranges, same ranges as LTE Advanced. Let's just call it 4G and be done with it. They can call 1Gbps stuff 4G Extreme or some crap. If people where this pissy about 802.11n it would be called 802.11(half)n if it didn't have both 2.4G and 5G radios. Or perhaps 802.11g.9 lol...

RE: 4G or 3.9G
By Targon on 11/23/2010 6:22:58 AM , Rating: 2
Just because LTE can go that fast does not mean that will be the speed Verizon sets their service to provide. In the same way that most landline service does not run at maximum speed(due to limited backbone bandwidth), cellular service will also be limited in how fast the cellular connection will push data.

I agree about the whole idea that LTE really is a fourth generation technology. If there will be faster or slower implementations of LTE, then so be it.

By Lord 666 on 11/22/2010 9:24:45 AM , Rating: 2
At first glance it looked like

Regardless of the standards
By Chaser on 11/22/2010 11:45:16 AM , Rating: 2
I have no doubts Verizon will take their usual methodical approach to having the best nationwide coverage and fastest overall speeds compared to all the other carriers. Once that's done we'll see how it compares to T-Mobile's "largest 4G" service and everyone else.

I have a Sprint Samsung Epic 4G. For now 4G mode is mostly an outdoor battery killer. When you have 4G, indoor coverage is a mixed bag too.

From what I understand Clearwire is in serious financial trouble now. Not sure how that will effect the city deployment.

My next phone will be an LTE capable Verizon phone.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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