 Dyson Air Multiplier Fan (Source: Reuters)
Fans have no blades and cost ten times what a typical fan sells for
The
first time a vacuum cleaner could be considered cool was when the
Dyson vacuum hit the market. Before that, all vacuums were pretty
much the same. Dyson has announced a new product that blows instead
of sucks.
The new product is called the Dyson
Air Multiplier Fan and is available in 12" and 10" varieties. Anyone who has fans in their home or office
knows that the blades get dirty very fast and cleaning them can be a
big hassle.
The Dyson Air Multiplier Fan has no external blades and the device draws air into the upright
cylinder portion of the fan via vents on the base. The air is then
funneled out through a ring that sits atop the base. The cool air is
blown out of vent hidden around the ring giving the illusion that the
air is being blown at the person from nowhere. According to Dyson,
the fan provides a better experience than traditional fans that
product uneven air circulation and collect dirt on the blades.
Dyson
told Reuters,
"So you have this tremendous power consumption with air
conditioning (and) a potential health hazard -- why not open the
window and have a pleasant time?" Dyson obviously never lived in
Texas or other humid locations during the summer.
The biggest
drawback to the Dyson fan is the price, the larger model will sell
for about $300. That is a lot of money for a fan, especially
considering the recession shows little signs of letting up. Dyson
says that his fan is better and therefore will cost more than the $20
to $30 the typical fan sells for.
All of the products produced
by Dyson command a premium and so far, despite the poor economy the
company is doing very well. Reuters
reports that the company's profits rose 7% to 89 million pounds in
2007 and its products continue to sell well.
"It's a good
time to disrupt the market," he said. "People are looking
for value ... in a recession. They spend their money carefully. I
hope that if you are going buy a fan, buy one that really does the
job really well."
The new fans aren't the biggest
diversion from Dyson's traditional vacuum market. The company
announced that it was working on electric
car technology back in June.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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