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G-Wiz: A Special Kind of Ugly
Dyson Digital Motor being eyed by company founder for electric car use

When many hear the name Dyson, they think of expensive and rather cool looking vacuum cleaners. However, if Dyson namesake Sir James Dyson has anything to say about it, the Dyson name will in the future be synonymous with electric cars.

According to The Independent, Dyson and his design firm are working on a lightweight but powerful electric motor that would be ideal for use in electric cars. Dyson told The Independent, “They're (electric cars) quiet and they're pollution free.”

Dyson believes that electric cars could overcome their current drawbacks of limited range and low speeds. Dyson says that there are fantastic opportunities to make electric cars lighter. Making the car lighter would help to increase both its speed and its range.

Dyson foresees future electric cars being recharged form solar panels on the roof rather than hooking to the power grid for charging. The Dyson company has an extra-strong digital motor that is half the weight of normal motor, which would presumable help increase the range of an electric vehicle using the motor. The Dyson Digital Motor spins at 10,000 RPM and has so far only been used by the company in two vacuum cleaners and the Dyson Airblade hand cleaner.

What Car editor Steve Fowler told The Independent, “Dyson certainly has a history of producing innovative electrical products. But there's a fair difference between producing electric motors for vacuum cleaners or washing machines and cars.”

It would be interesting to see what sort of design Dyson would come up with for his electric vehicle. Hopefully the Dyson electric car would be much more attractive than the G-Wiz -- Britain’s most popular electric car.

Perhaps Dyson could design something with looks more along the lines of the undeniably sexy Tesla Roadster that is now in production.

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Dislike him
By Suntan on 6/25/2008 1:42:41 PM , Rating: 5
Personally, I’d rather see all life as we know it heat up and die from global warming than give that smug Douche something else to talk about in his commercials.


RE: Dislike him
By Brandon Hill on 6/25/2008 1:44:39 PM , Rating: 1
LOL, yeah -- there's just something about him in those commercials. I normally don't take notice of commercials like those, but his just rub me the wrong way for some reason.

RE: Dislike him
By Ringold on 6/25/08, Rating: -1
RE: Dislike him
By 67STANG on 6/25/08, Rating: 0
RE: Dislike him
By tastyratz on 6/25/2008 2:17:58 PM , Rating: 3
he does.
I know some people who swear by Dysons but I am sure you can probably get better for less. I agree too

Every time I hear a dyson commercial I secretly hope he dies in a fire

RE: Dislike him
By sprockkets on 6/25/2008 3:30:52 PM , Rating: 5
yeah, he sure is smug, since he has a UK accent because he, oh wait, he lives in the UK.

You can also thank him for bringing bagless tech to the world, since he was originally going to sell the patent to Hoover but they only wanted it just to make sure the tech never made it to market, so Hoover and others could make money off their crappy bags.

Hoover's bagless vacuums are so piss poor; they clog only after a few uses, leaving you to bang the HEPA filter clean and getting dirt all over. At least, the Dyson requires just letting it come out the container. Although, they do have a filter you have to clean out.

Eh, whatever. The build quality is typical. The build quality of Miele is top notch.

RE: Dislike him
By rollakid on 6/26/2008 5:42:46 AM , Rating: 3
My Miele's 19 year-old and it still sucks like day one... no sign of a new vacuum in house for maybe another 10 years.

RE: Dislike him
By Suntan on 6/26/2008 1:35:04 PM , Rating: 3
and it still sucks like day one...

Wish I could say the same thing for my wife. :(


RE: Dislike him
By rudy on 6/25/2008 4:03:55 PM , Rating: 2
Its popular to hate him, and alot of the vacuum is hype. Such as the clear housing and the instructions to vacuum with your old then the dyson and see how much junk is in there. Well if you vacumed twice with even the same vacuum you would probably see that. But Dyson is good for the business. Cause he gets the old standby companies to get off their butts and work a little harder. He comes in as the underdog so he wants to invent and try new ways to do things to climb up, same as toyota in the US. And that forces the old players to step up their game. Also alot of people believe that vacuums have been changed to purposely break down when they used to last a long time. Bringing a new player in the market who has nothing to lose could get them to fix up their business tactics. Basically the competition he brings is good over all in the end.

RE: Dislike him
By JonnyDough on 6/25/2008 6:08:47 PM , Rating: 2
Actually, it doesn't force manufacturers to step up their game. It forces marketing departments to step up their game.

The vacuum cleaner itself has been around for a long time, and has yet to be improved upon by any large means. The best vacuums you can find are high priced and last and work, but you have to do research online.

Many people would be surprised at how many good vacuum companies are out there that they've never heard of. Rainbow only got big because of...yep. Marketing. Door to door.

Dyson got big because of support from Wal-Mart and Target. The junk Hoover and Dirt Devils you buy today are not the quality vacuums that your parents bought when they were first married.

Wal-Mart forces the hand of manufacturers. They want affordability and they WANT it to be junk so they can sell you a new one every 3 years.

My parents still have the canister Electrolux they bought nearly 30 years ago, it's had a few repairs but has more sucking power than any vacuum I've used and it's not any louder. It isn't even heavier, it just appears to be because it's not an upright. If you want a decent vacuum, don't shop at a big retail store. Spend extra and get a good one. I think you'll find that it's well worth it.

RE: Dislike him
By omnicronx on 6/26/2008 10:46:47 AM , Rating: 3
The vacuum cleaner itself has been around for a long time, and has yet to be improved upon by any large means.
Am I the only one here that has bought a vacuum within the last 5 years? 10 years ago every vacuum that could be had for a decent price had a bag. Now you can go to Walmart and get a bag less vacuum that works 10 times better for 50 bucks.

Seems like you guys are just complaining for the sake of it, or you really hate the U.K. Either way, vaccums have come a long way in the past 10-15 years, and you can partly thank Dyson for that, as they helped pioneer the bagless vaccum cleaner which in turn brought us cheaper brands that do exactly the same thing.

RE: Dislike him
By Spuke on 6/26/2008 1:15:20 PM , Rating: 2
Seems like you guys are just complaining for the sake of it, or you really hate the U.K.
It has nothing to do with his country of origin. But everything to do with his smugness. Reread the comments. I, personally, could care less about the guy.

RE: Dislike him
By Reclaimer77 on 6/26/2008 11:49:29 AM , Rating: 2
. My parents almost bought a dyson, but they read that same consumer report on it, they bought an overpriced rainbow instead...

The Rainbow is actually an awesome vac ! Yeah, they are really expensive though. But its amazing to see how much dirt and crap they pull into the water.

RE: Dislike him
By Spivonious on 6/25/2008 2:35:23 PM , Rating: 1
My wife got to use it while working at Linens n Things and she concurs that it doesn't do a very good job.

We just got the Bissel Pet Hair Eraser vaccuum and it is fantastic. Our dog sheds a lot and ended up completely mucking up our old vaccuum (it would clog every ten minutes and eventually the motor just gave out). So far after a month with the new vaccuum, no clogs and the stuff it gets out of the carpet...*shudder*.

RE: Dislike him
By rikulus on 6/25/2008 2:59:55 PM , Rating: 4
I'm not sure what you think you read in the consumer reports review, but it certainly didn't say the Dyson's had insufficient suction. "Didn't hold a particular advantage" in terms of suction, hardly translates to "insufficient suction."

I know several people personally who have been extremely happy with their Dyson purchases, myself included, and never met anyone who purchased or tried out a Dyson and wasn't impressed by it's suction.

I would say the DC17 "Ball" vacuum isn't all it's cracked up to be, yeah it's easier to turn while vacuuming, but hardly a big enough improvement to warrant the price premium over the DC14. It's a shame the Consumer reports review only seemed to consider the DC17, which IS a very high priced vacuum I wouldn't recommend either. The DC14 at $370 is a great vacuum.

To say: Miele or Electrolux are way better, is jumping up another level in price (and then waging a debate for which is truly better.) I haven't seen anyone suggest a vacuum that would actually outperform a Dyson in the same price range or less.

RE: Dislike him
By Oregonian2 on 6/25/2008 3:30:27 PM , Rating: 2
I haven't seen anyone suggest a vacuum that would actually outperform a Dyson in the same price range or less.

Possibly not. But it's probably not hard to find one that works as well for a lot less money. We've one (forget the brand, we've someone who comes in now days to do the cleaning who uses it) that works tremendously well.

Dyson's do look tremendously well in a geeky sort of sci-fi way.

RE: Dislike him
By bighairycamel on 6/25/2008 5:06:28 PM , Rating: 2
You are certainly right. It actually gave the Dyson vacuums a "very good" rating, it's just that there were a lot of other "very good" options that were much cheaper.

RE: Dislike him
By mindless1 on 6/26/2008 8:24:19 PM , Rating: 2
Bingo! People who pay that much for a vacuum are retarded and would have to not vacuum very often to see any difference in performance enough to matter. It's not which vacuume one chooses that matters, it's whether the owner lets a lot of crud build up and lives in that nasty state of flooring. Think back years before Dysons existed, where everyone's floors covered with crap? No.

Also, ever notice how many Dyson refurbs there are? Apparently they have at least their share of malfunctions.

RE: Dislike him
By OxBow on 6/25/2008 3:35:26 PM , Rating: 2
While I tend to agree that his smugness in his commercials is off putting, to say the least, his vacuum is actually great.

We bought one a couple months ago. Our works beautifully. It's actually fun to vacuum with it since it works so well. Yes, it was expensive as hell and with only three months of service, I really can't speak to it's longevity, but it sure does good job on our carpets.

Then again, with a dog, a cat, a 9 year old and a toddler, in addition to myself and my wife, our carpets get dirty pretty quickly. We have to vacuum a lot, and the Dyson has worked by far better than any other vacuum we've tried.

That said, I'd look at a car built by Dyson if one was available. There's a good chance they could build a good electric car> Just like there was a good chance that Studebaker had a good chance building a decent car, since they made good farm wagons.

RE: Dislike him
By FITCamaro on 6/25/2008 1:51:02 PM , Rating: 2
I'd rather just completely ignore global warming since we're not the cause of it (if its even happening) and go about my life as normal.

RE: Dislike him
By jamdunc on 6/25/2008 2:09:16 PM , Rating: 2
Fit, you just made my day :)

And Miele are the best vacuum cleaners (as tested by Which? Consumer Magazine). That is of course unless you're a lazy so and so like me and then the Roomba from iRobot is much better!

RE: Dislike him
By surt on 6/25/08, Rating: 0
RE: Dislike him
By eye smite on 6/26/2008 5:38:24 AM , Rating: 2
I can't agree with you on temps rising when scientists have released reports that were posted here on dailytech about the temp around the globe going down and average of 3 celsius in the last 18 months. The true problem is human beings. There's no species on earth as destructive as humans are, just a simple fact. It's ok though, like the first poster said in this thread, it's time for our society to collapse just like others have throughout history, enjoy. :-)

RE: Dislike him
By FITCamaro on 6/26/2008 8:30:14 AM , Rating: 2
So kill yourself if we're so terrible.

RE: Dislike him
By hubajube on 6/26/2008 10:02:32 AM , Rating: 2
Yes, please do.

RE: Dislike him
By Seemonkeyscanfly on 6/26/2008 10:49:46 AM , Rating: 2
You forget the Earth itself. It's destructive power makes humans destructive power look like child's play. And the Earth does not care who, what, or when it hurts someone/something.
Talk about Co2 output - look at all the volcano going off right now (one for 15 straight years now - maybe longer). If we had every human turn on all their lights, every engine they owned, and eat as many beans as they could stand for 48 hours we could not match the “bad gas” output of the Earth.

RE: Dislike him
By excelsium on 6/25/2008 1:52:01 PM , Rating: 3
Well who wouldn't be smug after making billions on something so trivial..

RE: Dislike him
By BladeVenom on 6/25/2008 2:05:56 PM , Rating: 2
What kind of cleaning attachments will it come with?

RE: Dislike him
By bighairycamel on 6/25/2008 5:07:49 PM , Rating: 2
A grappling hook for those hard to reach places.

RE: Dislike him
By djc208 on 6/25/2008 3:20:46 PM , Rating: 2
Well the people in that article loved him. Man must have given them all free vacuums or something, you'd think the problem was solved just because he said he thinking about working on it.

Good, guess that means the thousands of highly educated scientist and engineers working on electric motors can go on to something else because Sir Dyson has it all covered.

Now if we can get the guy who invented oxyclean to come up with a new battery technology, and make all the cars out of mighty putty we'll all have outrageously powerful long distance cars that are indestructable and only cost three easy payments of $3999.99 (plus S&H) and they'll even throw in a second car if you order in the next 20 minutes.

RE: Dislike him
By Oregonian2 on 6/25/2008 3:34:29 PM , Rating: 2
I forget the chemical name, but Oxyclean is just a marketing thing, not a invention-thing. The single chemical that it's made from is a well and long established chemical for that purpose. Oxyclean folk just made it popular and distributed it. Costco used to sell the very same thing for a tremendously lower price but it was discontinued (wonder why?).

drink your hatorade
By vapore0n on 6/25/2008 2:52:04 PM , Rating: 2
Ha ha at the Dyson haters here.

I myself got one and its the best vacuum Ive ever used. A friend used mine on his carpets and got one for himself.
Mine was refurbished (saved $200) and still going strong after 4 years.

Back to topic. Mr Dyson will bring innovation, variety, and competition to the table. And its not like he is making the Dyson brand cars. Its just the electric motor. He is improving on current designs to make them lighter and more efficient. And we need more of those for the future of cars.

RE: drink your hatorade
By Suntan on 6/25/2008 3:35:12 PM , Rating: 3
I myself got one and its the best vacuum Ive ever used.

I could say the same thing about my $60 vacuum.

and still going strong after 4 years.

Again, so is my $60 vacuum.

I guess I just don’t live as dirty of a life as some people, because I’ve never felt the need for a vacuum that costs hundreds of dollars.

Anyway, as far as this smuck revolutionizing motors, I doubt that. Would be interested to read what he claims his miracle design for a new motor is though, if anyone has the link.

“Digital motor” – what a joke. As if traditional motors are “analog”.


RE: drink your hatorade
By OxBow on 6/25/2008 3:40:49 PM , Rating: 2
His digital motor is brushless, which is a fair leap forward in tech. That's what makes the weight so much less and increases performance and durability.

RE: drink your hatorade
By Suntan on 6/25/2008 3:57:19 PM , Rating: 4
No its not. There are brushless motors all over the place. Basically, about any motor over 1/8 hp that runs on AC current it a brushless motor.

He is using a switched reluctance motor, which is more expensive than the regular ones (suprise, suprise in a vacuum costing as much as all the others on the store shelf combined) but it is not new.


RE: drink your hatorade
By Oregonian2 on 6/25/2008 3:42:57 PM , Rating: 2
Digitally controlled motor might make sense, but the only digital (as such) motor I can think of would be along the lines of a stepper motor, and I can't imagine using one of those to drive a car (although those would make automatic parking systems very precise for the movement control).

P.S. - I suppose that the little mirrors in some projection TV's are digital motors (two state mechanics), but those seem even less likely for an auto motor (esp. if stated to have a speed measured in RPM -- a rather analog sort of measurement, especially the "R" part).

RE: drink your hatorade
By Suntan on 6/25/2008 3:52:55 PM , Rating: 2
Most all stepper motors are just regular motors with encoder rings attached to monitor the rotational position of the motor.

Or else they are variable reluctance motors with 4 different windings. By enrgizing each in a specific order, you can make the motor turn by set increments.

However, neither of these is new technology, nor are they any more "digital" than the motor turning your can opener.


RE: drink your hatorade
By Oregonian2 on 6/26/2008 2:20:57 PM , Rating: 2
Yes, it was the ability to move and position the motor in set increments (which can be very fine) and in either direction of motion by which I was calling it kinda-digital (if you assign an integer to each possible position it becomes clearer). This is much more digital than the can-opener one. With a stepper I can position it three steps back or two forward as I see fit, and they can be fairly precise pre-defined positions (and the positions are integral to the motor's mechanical construction -- not due to it's controller which only knows "go that way one step").

It's the fixed integral steps that make it digital. Just NOT a very good motor for power/propulsion sort of applications AFAIK. It's a positioning servo type motor that was popular at least in the good 'ol days.

RE: drink your hatorade
By Suntan on 6/25/2008 3:45:10 PM , Rating: 2
Nevermind, the link below stated it.

He's using a switched reluctance motor. That's not new, and its no more "digital" than any other commutator actuated motor that has been around for many, many years.


RE: drink your hatorade
By vapore0n on 6/25/2008 5:34:03 PM , Rating: 2
I would have said the same, but Ive tried many cheap vacuums. But then I took my Dyson to my friends house, ran his, then mine. Big difference.

I sure wouldnt have bought one if it wasnt because I saved $200.

By middlehead on 6/25/2008 2:08:50 PM , Rating: 5
When I hear "Dyson" I think sphere.

RE: Actually...
By Oregonian2 on 6/25/2008 3:35:28 PM , Rating: 2
Me too (I'd just have bumped your number up had I not already posted to this topic).


By C'DaleRider on 6/25/2008 7:22:58 PM , Rating: 2
Honestly, I've never seen another brand of vacuum cleaner with so many refurbished models being sold everywhere. Go into Fry's, cruise over to the small appliance section and you'll just about trip over the hundreds of refurb'd Dyson vacuums of every single model that are made.

Sears has them, too, as does Woot, on occasion, and several other big chain and discount stores.

Hope his cars last longer than his other products....

By Clauzii on 6/25/2008 10:07:15 PM , Rating: 2
It probably sucks too.. :)

By Clauzii on 6/25/2008 10:18:55 PM , Rating: 2
And actually no joke. I could gladly imagine a Dyson vacum cleaner in the trunk as some sort of rebate and attraction to buy :) AND/OR if Dyson was really smart, they'd invent the in-car vacum cleaner or some stuff like that..

Built in vacuum
By Spookster on 6/25/2008 3:11:46 PM , Rating: 2
I wonder if they would put in a built in dyson vacuum with a hose that pulls out of the dashboard so you can clean your car. Then you could save money from not having to spend $1.00 each time at the carwash to vacuum out your car.

RE: Built in vacuum
By OAKside24 on 6/26/2008 8:44:02 AM , Rating: 2
I wonder if they would put in a built in dyson vacuum with a hose that pulls out of the dashboard so you can clean your car. Then you could save money from not having to spend $1.00 each time at the carwash to vacuum out your car.

That's just ridiculous. Although if there is ever hope for vacuums in cars, Dyson leads the way.

Why not?
By killerroach on 6/25/2008 3:24:02 PM , Rating: 2
If, back in the olden days pre-WWII, Sunbeam made cars (and they did), why can't Dyson today?

RE: Why not?
By JustTom on 6/26/2008 2:18:03 AM , Rating: 2
Sunbeam the motorcar company is not the same thing as Sunbeam the appliance manufacturer. The motor car company was British, the appliance company is American.

The marketing punch donkey...
By JonnyDough on 6/25/2008 6:02:10 PM , Rating: 2
“They're (electric cars) quiet and they're pollution free.”

Umm, that's not exactly true. The cars themselves may not omit pollution on a daily basis, but the batteries if improperly disposed will wreak havoc on nature. Not to mention I wonder if Mr. Dyson has ever heard of strip mining.

By namechamps on 6/25/2008 10:18:08 PM , Rating: 2

I hate when people say a H2 or electric car is "clean".

H2 and electricity are not fuels. They are energy conduits.

To have a "clean" electric or H2 car requires "clean" power. The only thing that scales well enough to power 10,20,100 million+ cars is nuclear power. Since nuclear power is off limits (due to short sighted environmentalist) likely most electric cars will be powered by either natural gas turbines or COAL!!!!.

Electric Car = COAL POWERED CAR (in US)! In France (with 70%+ nuclear generation) an electric car would be clean.

Come on... somebody has to say it...
By nathaninoregon on 6/25/2008 6:05:29 PM , Rating: 2
... these cars are going to suck.

By nathaninoregon on 6/25/2008 6:06:49 PM , Rating: 2
oh great, not only a bad joke, but someone beat me to it.

I'll bet...
By muhahaaha on 6/25/2008 3:36:19 PM , Rating: 1
I bet that car will really suck!

RE: I'll bet...
By INeedCache on 6/25/2008 7:13:09 PM , Rating: 2
Will it also help keep the streets clean? Will we be able to see the dirt accumulating inside the car like in the vacuum cleaner?

Is it just me??
By Seemonkeyscanfly on 6/25/2008 2:06:58 PM , Rating: 2
That photo looks like the worlds best CLOWN car. If you can get more then two clown in it, it would be a amazing.
It might put the v.bug out of business in the clown market.

Hey... That's just a....
By Smartless on 6/25/2008 3:05:18 PM , Rating: 2
Golf cart with doors.

You know as a golfer everyone tells me the best part about a golf is driving the carts. So either this will sell or golf really sucks as a sport. haha. I know its completely different but hey if you made roads look like golf courses this would be hilarious. Before you vote me down, visualize the fun.. hahaha enough fantasy now back to work.

100k rpm, not 10k rpm
By bludragon on 6/25/2008 3:09:58 PM , Rating: 2
There I was thinking what's so special about this digital motor?

I can see it now....
By DXRick on 6/25/2008 3:13:03 PM , Rating: 2
A vacuum cleaner you can drive! We could all clean the streets as we drive to work. Or perhaps we could get a small one we can drive around in our house.

A mean clean sucking machine.

By Mclendo06 on 6/26/2008 1:45:25 AM , Rating: 2
What's the same between a Dyson vacuum and an electric car?

They both suck!

disclaimer - I am shamelessly admitting that I haven't even read the article yet.

By VooDooAddict on 6/26/2008 10:22:57 AM , Rating: 2
I hope he just focuses on the motors.

We don't need 6 more concept vehicles that will never see mass production and have excessive price tags.

We need good designs that other mass manufactures can put into practice.

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
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