VWoA's Audi and Volkswagen brands rack up record TDI sales

It was just back in August that the Volkswagen Group of America (VWoA) was complaining that it was “not feeling the love” when it came to clean diesel acceptance in the United States. At the time, Anna Schneider, Vice President for Industry and Government Relations at VWoA stated, “It’s time the U.S. government included clean diesel in its ‘all of the above’ strategy’ for greening U.S. roads. Putting these vehicles on the road should be incentivized and not penalized, and that’s our goal.”
Despite not getting much government attention by way of incentives or promotions, VWoA has seen its TDI sales skyrocket in recent years. In fact, VWoA reported that sales of its diesel vehicles (Audi and Volkswagen combined) broke the 100,000 mark for the first time this year.

Volkswagen Passat TDI
Scott Keogh, President, Audi of America, attributed VWoA’s recent diesel fortunes directly to its more discerning customers. "The past year has shown that American consumers clearly recognize the benefits of clean diesel TDI vehicles,” said Keogh. "They understand now more than ever that this is a technology delivering real answers to society's concerns about fuel consumption and greenhouse gas emissions without compromises."
Between its Audi and Volkswagen nameplates, VWoA offers 13 vehicles with TDI engines. VWoA also notes that over 75 percent of the diesel engines sold in passenger cars and SUVs wear a VW or Audi badge.
It was reported earlier this month that Porsche will bring a diesel version of its brand new Macan crossover to the United States, and General Motors is set to offer a diesel motor in its all-new Chevrolet Colorado. Mazda was also set to jump on the bandwagon with a Skyactiv-D engine for its Mazda6 midsize sedan during the second half of 2013, but those plans have been pushed back until spring 2014.  Ford is even pondering a diesel engine for its new global Mustang.

Source: Volkswagen Group of America

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