In the latest saga in the long-running HD DVD vs. Blu-ray
battle, Warner Bros. Entertainment has struck a blow to the former camp. The
company announced today that it will soon
become Blu-ray exclusive with regards to high-definition DVD titles.
According to Warner Bros., the move to support only Blu-ray
is a strategic decision aimed at giving consumers what they want.
"The window of opportunity for high-definition DVD
could be missed if format confusion continues to linger," said Warner
Bros. Chairman and CEO Barry Meyer. "We believe that exclusively
distributing in Blu-ray will further the potential for mass market success and
ultimately benefit retailers, producers, and most importantly, consumers."
According to the Warner Bros. press release, Warner Home
Video will stop releasing HD DVD movies in late May 2008. To add salt to HD DVD’s
wounds, Warner Home Video is going to stagger the launches of further HD DVD
titles until the late-May cut off period -- standard DVD and Blu-ray movies
will be released first, then the HD DVD titles will be released after a
"short window."
"A two-format landscape has led to consumer confusion
and indifference toward high definition, which has kept the technology from
reaching mass adoption and becoming the important revenue stream that it can be
for the industry," added Warner Bros. Home Entertainment Group President
Kevin Tsujihara. "Consumers have
clearly chosen Blu-ray, and we believe that recognizing this preference is the
right step in making this great home entertainment experience accessible to the
widest possible audience."
The move by Warner Bros. comes four months after Paramount
and DreamWorks announced their decision to go HD DVD exclusive. The move
prompted "Transformers" executive produce Michael Bay to go
on a rampage. "I want people to see my movies in the best formats
possible. For them to deny people who have Blu-ray sucks! They were progressive
by having two formats. No Transformers 2 for me," exclaimed Bay in late
August.
Bay later stepped up his "war talk" in early
December and accused
Microsoft of sabotaging both HD DVD and Blu-ray. "That is why
Microsoft is handing out $100 million dollar checks to studios just embrace the
HD DVD and not the leading, and superior Blu Ray," said Bay in December.
"They want confusion in the market until they perfect the digital
downloads. Time will tell and you will see the truth."
Updated 1/4/2008
Toshiba has formally responded to the Warner Bros./Blu-ray announcement:
Toshiba is quite surprised by Warner
Bros.' decision to abandon HD DVD in favor of Blu-ray, despite the
fact that there are various contracts in place between our companies
concerning the support of HD DVD. As central members of the DVD
Forum, we have long maintained a close partnership with Warner Bros.
We worked closely together to help standardize the first-generation
DVD format as well as to define and shape HD DVD as its
next-generation successor.
We were particularly disappointed that this decision was made in
spite of the significant momentum HD DVD has gained in the US market
as well as other regions in 2007. HD DVD players and PCs have outsold
Blu-ray in the US market in 2007.
We will assess the potential impact of this announcement with the
other HD DVD partner companies and valuate potential next steps. We
remain firm in our belief that HD DVD is the format best suited to
the wants and needs of the consumer.