SYNC is a pivotal in-vehicle technology developed in
conjunction with Microsoft. It debuted in the 2007 for the
2008 model year. For those not familiar, the technology
provides a multifunctional interface to many different gadgets and vehicle features. Bluetooth phones are supported, as are USB devices,
such as the iPod or Zune. The system manages music, takes phone
calls, voice commands (such as playing a specific song or artist),
and even receives (and reads) text messages.
is in jeopardy, though, thanks to the departure of Joseph Berry, a
senior Ford engineer. Mr. Berry is is currently in discussions with Ford over pending patents that Ford has filed for SYNC technology. He claims that he came up with much of the technology covered by these patents, which he is named as an inventor on, before he came to the company. The technology covered by these patents drives many of the
features that drive SYNC. According to the Detroit News, Mr. Berry has been approached by
other automakers looking to license the technology to make legal
"SYNC-clones" of their own.
Mr. Berry is claiming ownership of Ford-filed patents on the transmission of data
over a cell phone to a vehicle, which SYNC uses to support its second
generation 911 Assist, Vehicle Health Reports and Traffic, Directions
and Information Services features.
DailyTech spoke with Ford company spokesman Alan Hall, who said that Ford was "not aware" of Mr. Berry holding any patents on SYNC technology, and that Ford is currently evaluating Mr. Berry's claims and speaking in communication with him, though he could not comment on details. The patents referenced are pending -- so they are not yet in the public domain. Mr. Hall added that Ford sees "no risk" of losing SYNC technology. These comments appear to indicate that Ford will, if necessary, compensate Mr. Berry whatever it takes to retain ownership of features such as turn-by-turn directions from your
cell phone, cell phone-driven in-car weather updates (or sports scores), and real-time diagnostic information.
Ford still remains
firmly in control of the user interface (proprietary), the hardware
(developed at Continental), voice recognition (Nuance
Communications), and the OS/MP3 player interface/phonebook interface
(Microsoft). Thus, while the ownership of SYNC itself is not disputed, ownership of some of the system's most "wow" inducing features may be disputed.
SYNC is an essential part of what has grown the Detroit automaker's "cool"
factor over the past couple years and helped it survive the recession, while its fellow Detroit
automakers crumbled. The technology helped Ford to reach younger consumers. States analyst Erich Merkle of
Autoconomy.com, "That's where Sync has been critical.
There's no question it has been part of Ford's recent success."
According to the Detroit News, Mr.
Berry says he would be "happy to license" the patents to
Ford. Based on Ford's comments it seems likely a deal will be cut if Mr. Berry's claims are valid. However, there remains a small possibility that the pair could be forced into a court battle if Mr. Barry insists ownership and tries to license the technology to other companies. While Mr. Berry did indeed
sign off on some patents when he departed, he says he was owed
additional compensation which was never received. Other patents he has not yet signed off on.
Dorfstatter, the incoming president of GM's
OnStar subsidiary -- a group reportedly in talks with Mr. Berry
-- would merely comment, "We know who Joe Berry is."
Updated Wed. Sept 16, 3:15 p.m.: DailyTech received comments and clarifications from Ford spokesman Alan Hall, which are included above.
quote: He also said he came up with most of the SYNC features and the communications interface before he ever joined the company.
quote: The wonder-system is in jeopardy, though, thanks to the departure of Joseph Berry, a senior Ford engineer. Mr. Berry is is currently in discussions with Ford over pending patents that Ford has filed for SYNC technology. He claims that he came up with much of the technology covered by these patents, which he is named as an inventor on, before he came to the company .
quote: There *was* nothing wrong with it... until I was about twelve years old and that no-talent ass clown became famous and started winning Grammys.
quote: Ford's Sync technology, developed jointly with Microsoft, has helped may its cars cool again,
quote: Other patents he has not yet signed off on.