Print 73 comment(s) - last by BifurcatedBoat.. on Jul 18 at 6:54 PM

GM has only sold 390 ELRs so far this year

Many people laughed out loud when General Motors priced its Cadillac ELR plug-in hybrid car at $75,000. The laughter grew even louder when GM pitched the ELR as a logical competitor to the BMW 6-Series Grand Coupe.
Well, there was definitely no laughter coming from GM once the dismal sales numbers for the coupe started rolling in. Through April 2014, only 241 ELRs were sold. Through June 2014, that number had only risen to 390 vehicles. GM was so desperate to move the vehicles that it offered $5,000 in incentives (per vehicle) just to get people to test drive the car along with $3,000 in incentives for buyers and lessees.
Today, we’re hearing about even more bad news for GM with regards to the ELR — or good news if you’re still in the market to purchase one. Transport Evolved is reporting that one Cadillac dealership in Maryland is offering up to $13,600 in discounts on the ELRs just to get them off the lot.

Likewise, dealerships in Austin, Texas and Bradenton, Florida are offering up to $12,000 off the vehicle. Also keep in mind that the a $7,500 federal tax credit is still in effect (if you qualify) in addition to various state credits/rebates that are available. Combine the $7,500 federal tax credit with the $13,600 discount from the Maryland dealership, and you’re looking at over a $20,000 price cut on a vehicle that hasn’t even been on the market for a full year yet.
As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is essentially rebodied Chevrolet Volt with a plush interior.
While GM is still struggling to find buyers for its ELR, Tesla Motors is having no trouble selling its $69,000+ Model S electric sedan. For Q1 2014, Tesla sold 6,457 Model S sedans and is expecting global deliveries of 35,000 vehicles for all of 2014.

Updated 7/11/2014 @ 3:34PM
A Cadillac dealership in Ellicot City, MD is actually offering up to $18,985 off new ELRs, which is actually quite... shocking.

Sources: Transport Evolved,

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By michael67 on 7/10/2014 7:28:56 PM , Rating: 4
I know taste between the US and Europe differ, but to my taste that car is really bud ugly.

The Model S and the 6 series on he other hand looks a hell of a lot more slick then this thing.

Personally I would maybe only drive that car if i got it for free!

Wat ware they thinking or smoking , when they slammed a $75K price tag on it, around $45K would properly be the price range that this car would start to sell.

By Odeen on 7/10/2014 8:48:28 PM , Rating: 4
I believe the phrase you're looking for is "butt-ugly". :)

The reason the ELR looks weird is the proportions. The 6-series is rear wheel drive. That means the engine is mounted longways under the hood. This means the hood is longer, the cabin is pushed back, and there's significant distance between the base of the windshield and the back of the front wheelwells (so-called "dash-to-axle ratio").

Look at any older luxury or sports car. They all have looooong hoods, and a cabin that's some distance away from the front axle. It looks like everything is being "swept back" from the speed. :)

Next time you're looking at cars, note the width of sheetmetal between the front wheel well and the edge of the front door. Note how a FWD sedan has a tiny sliver there, but even a "small" RWD car, Miata, Honda S2000, BMW 1- or 3-series, etc has a few inches there or more.

The Tesla purposely aped these long-hood proportions in order to come across as a fast and powerful car visually. Even though it doesn't have a big V8 sitting longways under the "hood", it still LOOKS like it does. Even if you know nothing about the technology, it fits with what's been culturally ingrained in you about what fast, expensive cars look like.

The ELR, on the other hand, is still a front engine / front wheel drive platform. Thus, the engine is mounted sideways, so the hood is short, there's lots of front overhang, no dash-to-axle ratio, and the whole thing looks canted over forward rather then swept back.

This is why most FWD coupes (Altima, Accord) look weird as opposed to sporty (with the exception of the Honda Prelude, which had its transverse engine tilted backwards about 20 degrees to both lower and lengthen the hood).

By Mint on 7/11/2014 12:32:08 AM , Rating: 5
If you're willing to consider buying any Cadillac (a decently selling brand), you'll probably like the looks of the ELR.

The biggest problem is that it is the slowest ever $70k car I can remember. Nobody wants to spend as much as a 640i, M3, or E550 for a car that takes 8 seconds to 60 mph (or else we'd have seen such a car from MB/BMW/Audi/Jaguar long ago). Even Cadillac's own CTS coupe has far superior performance for $30k less.

Good performance is and always will be mandatory for $40k+ cars, or else they won't sell.

By atechfan on 7/11/2014 5:31:02 AM , Rating: 2
The Model S in the price range listed is 1.7 seconds slower to 60 than the numbers Tesla likes to promote. Base model is 5.9 not 4.2. To get that number, you have to step up two performance levels in the options and are now paying $93k minimum.

By Mint on 7/11/2014 11:54:54 AM , Rating: 3
I didn't mention Tesla. But 5.9s is a huge difference from the ELR's 8s (and 9s in EV mode).

Also note that Tesla's average selling price is over $100k. So even "treehugger" Tesla buyers are mostly paying extra to go faster than the 5.4s of the $80k model.

By atechfan on 7/11/2014 2:58:58 PM , Rating: 3
All luxury and sports cars are status symbols.

By flyingpants1 on 7/11/2014 3:27:49 PM , Rating: 2
Right. Except nobody would buy it, and it wouldn't be one of the highest-reviewed cars ever.

By Flunk on 7/11/2014 3:56:04 PM , Rating: 2
I disagree, a luxury car that was slower than a base model BMW/Audi/Mercedes wouldn't sell. There is a minimum required performance requirement there but once they hit that it's all about being able to say you drive an electric car.

Otherwise it would 0-60 in 10 seconds have have double the range. It's just a software tweak away too.

By Mint on 7/11/2014 4:45:08 PM , Rating: 3
You're friggin allergic to facts, aren't you. Teslas are selling for over $100k on average, proven by their financial statements. That's basically impossible without a large fraction choosing the P85 model (which still doesn't crack $100k).

No, the Model S would NOT sell well if it was slow. Not even half of the current sales.

Once again, nobody has EVER had good sales for a slow luxury car. You think you're smarter than MB/BMW/Audi/Lexus? Why do you think they never put 2L hybrids in $60k+ cars to attract the green crowd before Tesla was around?

Here's a quote from Car and Driver:
But the notion that anyone is buying a $60,000 sedan with a heavy environmental conscience or a pragmatic economic analysis is a stretch. Performance sells cars in this price range.
Paying more money for fewer thrills doesn’t make much sense here.
And that's for the minor performance hit of the A7 TDI, which still hits 60mph in 5.5s.

By michael67 on 7/12/2014 7:30:20 AM , Rating: 2
I got a Model S, why, because its the cheapest luxury car in Norway you can buy, for the same price you get a normal Audi A6.

Next to that with fuel prices at $10 per US gallon, and i can charge my car for free at work, so it was a no brainer.

But even if i had to charge at home it would still be a good pick, as import tax on cars is real high and the EV get real nice discounts.
Its not for noting that Tesla's sell there most cars here in Norway per head.

I drive about 100 miles total for work daily, so a nice car is nice to have.

I was first thinking of the 60kWh model, but as winters can be real cold here with some days of over -25c(-15F), and driving distance in cold weather was not really known, and i also did think the extra range was all that bad to have, i got the 85kWh model, and then my wife said, you want the 85P dont you, just get we can afford it, how many have a wife like that. ^_^

Next to the S, i also still have a veteran Jaguar XJS 6L V12, and a +550HP R33 Skyline, both i got cheap, and repaired and restorated to new in my off time, when i still worked offshore.

And before the S, i drove often XJS or the R33 to work, just for the fun and trills of it, as a big part of the road to work is just perfect for it, but after i got the S, i now seldom drive those cars, and certainly not to work, the Model S is just to much fun to drive, and i have my R33 for sale, because i just dont really feel like driving it anymore.

By integr8d on 7/13/2014 5:10:16 PM , Rating: 2
Really, Reclaimer?

What's the 0-60 of the Tesla Roadster?

By wordsworm on 7/16/2014 1:06:29 PM , Rating: 1
I'm on the see-saw when it comes to Musk. On the one hand, he's doing something no one in the US has done successfully in decades with Tesla. On the other hand, I'm upset that he's keeping his batteries away from the DIY crowd.

What is it that you've got against African Americans anyways?

Ah... I know. He's a liberal and right wingers hate liberals; especially when they're hugely successful like Musk.

By wordsworm on 7/16/2014 1:12:13 PM , Rating: 1
Oh, yeah... I just remembered the other thing you'd hate about him: he's one of the ones that Obama brought from the brink of bankruptcy, paid back the loan, and is now manufacturing vehicles at a profit employing thousands of people.

By chripuck on 7/11/2014 9:59:51 AM , Rating: 3

You clearly don't get the fact that a person buying an SUV is not the same as person buying car. Nobody expects any SUV to do 0-60 in 5-6 seconds regardless of cost. I DO expect a nearly $80k car to do that though, which is entirely his point.

By CU on 7/11/2014 12:27:17 PM , Rating: 2
I do and it is nice when they do. I also see the difference between wanting a car or SUV though.

GMC Typhoon: 0-60 in 5.3.

More recent ones.

By hughlle on 7/11/2014 12:59:44 PM , Rating: 2
And you miss my point then. The majority of people buying these silly expensive slow SUVs could not care one bit about off road capabilities. They but them as a car, because that is what is "in". They are happy to buy an SUV as a car, not an off roader, purely because they are trending, and couldn't care less about the performance hit they take over say an estate.

Just because YOU want your 80k car to have a great top speed and acceleration, doesn't mean everyone is.

By Mint on 7/11/2014 11:39:44 AM , Rating: 2
SUVs are light duty trucks, not cars.

If even a few percent of luxury car buyers thought "fuel economy is considered performance", the aforementioned brands would have provided such a car ages ago.

There clearly are rich people who care about fuel economy, but they'll only sacrifice a tiny amount of performance for it.

By Just Tom on 7/11/2014 8:58:17 AM , Rating: 2
The Pantera, Miura, GT40, and 512BB all have pretty long hoods. Especially when compared with the blunted snout of the ELR. even though these cars are long it does not change the perception that the cabin is swept back from the hood.

By Vertigo2000 on 7/11/2014 9:27:42 AM , Rating: 2
Even if you know nothing about the technology, it fits with what's been culturally ingrained in you about what fast, expensive cars look like.

Both the Audi R8 (mid) and Bugatti Veyron (rear) say hello. When I think about what a fast, expensive car is supposed to look like, I think of the Veyron. Your "dash-to-axle" ratio BS goes out the window with that car.

By Ristogod on 7/11/2014 10:10:57 AM , Rating: 2
He's trying to sound like a car guru but keeps saying stuff like "engine mounted sideways" and "longways".

Why would he use terms to describe something to someone who wouldn't understand the terms? Shouldn't he just be descriptive and not concern himself with confusing them forcing them to look up terms they aren't familiar with? Or is this just one of those "I'm more elite than you" things where you feel the need to prove to others that you know more than someone else?

What he said wasn't so fundamentally wrong when viewed as a gross generalization. At least not wrong enough to find a few cherry picked examples of vehicles that most people will never have the chance to interact with (like some others posters decided to comment on).

By BifurcatedBoat on 7/18/2014 6:54:39 PM , Rating: 2
It's not that ugly to me; it's just doesn't really seem to have a point. It's not the best or nearly the best at anything - performance, MPG, etc.

It's a small, expensive, heavy car, and there's not really any good reason to buy it when there are other cars out there that best it in any category you want to pick from.

By DiscoWade on 7/11/2014 8:41:14 AM , Rating: 2
I like to say it was beaten by the ugly stick. And then after it was beaten by the ugly stick, it was beaten by the ugly Sequoia tree again and again, and then beaten by the ugly stick once more for good measure. Every time I see the design on the road I think "you paid money for that?"

By michael67 on 7/11/2014 1:11:32 PM , Rating: 2
Hmm, and do hose bubble-car looking econoboxes cost $75K?

Find me any European sports car that looks like that, or even any premium car that looks like that.

By Reclaimer77 on 7/11/2014 2:29:16 PM , Rating: 1
The SL550

The McLaren P1

Then we have the Lamborghini Veneno. A $4.5 million dollar supercar that not even Batman would be caught dead in.

By michael67 on 7/11/2014 6:52:36 PM , Rating: 2
First of that are not mainstream cars that don't compete with Model S, 6 series or A8 type of cars.

And even do i to am not a fan of the SL550 looks, its no ware as butt ugly as the Caddy.

And the P1 and Veneno are super cars, they are like fashion, you like it ore not, but even if you don't like how it looks, it still go's from 0 to 60 in under 3 sec.

I don't care how it looks, i still want one, and ehhh what was the speed of the Caddy again for 0 to 60?

That car just has really noting going for it in the looks or spec department, and still they dared to ask 75K for it. o_0

By Flunk on 7/11/2014 3:57:38 PM , Rating: 2
Lexus LFA (actually costs hugely more than $75K).

By michael67 on 7/11/2014 6:35:30 PM , Rating: 2
Lexus is Toyota, and is certainly not European.

Next to that is a Super car, not a mainstream car.

Taken From Another Thread
By Acupuncture on 7/11/2014 3:38:21 AM , Rating: 2
There's also no shortage of posts you can find with me bashing GM and Cadillac for its poor marketing of the ELR and idiotic public statements from executives.

As I've posted in other threads, anyone who thinks the base ELR is only worth $5,000 more than a fully-loaded 2013 Volt (or only $10k more than a 2014 Volt) is living in a dream world. Here's a fairly comprehensive list of improvements the ELR has over the Volt:

Regen Paddles
brake lights illuminate under regen-only deceleration
Full-speed-range Adaptive Cruise Control
improved traction and handling (especially in the rain)
superior high-end Bose 10-speaker sound system
Luxury front seats with 20 separate available electronic adjustments and ability to save two driver settings plus an exit position
a key fob tied to the driver's automatic seat & side mirror memory positions
Side Blind Zone Alert
Rear Cross-Traffic Alert
LED headlamps, daytime running lamps, and taillamps
Interior accent lighting
accented leather incorporating sueded microfiber, chrome, wood, and carbon fiber finishes
C.U.E. Infotainment system
20-inch Bridgestone Potenza RE97AS Eco 245/40 tires that provide superior traction
fully recalibrated and reprogrammed software for powertrain control systems
premium ZF electric power steering system
front HiPer Strut suspension
rear compound-crank with Watt's link suspension
ZF-Sachs continuous damping control
7.8 seconds from 0-60 in Extended Range (ER) mode
superior acceleration from 50-80 in EV mode (and even faster in ER mode)
an improved reverse camera
acoustically laminated windshield
thicker front-door glass
liquid-applied sound deadener applied to the floor pan, trunk and roof
triple-sealed doors with acoustic perimeter water deflectors
mass-efficient sound-absorbing dash mat and carpet system
acoustic foam baffles inside body cavities and in between inner and outer quarter panels
an isolated front suspension cradle with hydraulic powertrain mounts to isolate road and engine vibration
Bose active noise cancellation system
Power button moved far away from the Drive Mode button
Improved steering wheel controls
Heated steering wheel
One of the most distinctive, sexy exteriors of any car near its price range
And, of course, a powered cup holder cover!
That is why the ELR is twice as expensive as a Volt and is a great deal at $65k. If you go drive a Volt then drive an ELR, you'll see it's not even the same car. I'm not saying that much (if any) of the equipment is groundbreaking since most of it is available on other GM cars; but if people are willing to pay $40k for a fully-loaded 2014 Volt, then adding everything above to that at least brings one closer to accepting an $80k ELR that, with the current amazing lease incentives, only costs about $550/mo (compared to an $80k Lexus LS460 that costs $1,000/mo).

RE: Taken From Another Thread
By 1prophet on 7/11/2014 7:54:24 AM , Rating: 2
As I've posted in other threads, anyone who thinks the base ELR is only worth $5,000 more than a fully-loaded 2013 Volt (or only $10k more than a 2014 Volt) is living in a dream world. Here's a fairly comprehensive list of improvements the ELR has over the Volt:

Just like they did with the Chevy cavalier and called it a Cimarron.

RE: Taken From Another Thread
By atechfan on 7/11/2014 8:02:13 AM , Rating: 2
The Volt platform that the ELR is based on is a significant step up from the old Cavalier platform. The Cimarron was rightfully loathed. It had absolutely no redeeming qualities.

RE: Taken From Another Thread
By Gunbuster on 7/11/2014 8:22:10 AM , Rating: 2
"One of the most distinctive, sexy exteriors of any car near its price range"

Does GM send out a post by numbers booklet for their paid comment makers? That one is just ludicrous.

RE: Taken From Another Thread
By chripuck on 7/11/2014 10:01:45 AM , Rating: 2
That's not $35k worth of improvements, which is the point.

Also, I thought the "luxury" car makers figure out over a decade ago that nobody wants to buy a rebadged version of a cheaper car which is what this is. It's a rebadged Volt with some improvements, not an entirely new vehicle, which is what you expect when you spend $75k.

RE: Taken From Another Thread
By Odeen on 7/11/2014 12:38:31 PM , Rating: 2
"rear compound-crank with Watt's link suspension"

In other words, solid rear axle. Understandable on a $20,000 Cruze, unacceptable in a $70,000 luxury car.

The trouble with the ELR is that it's a bunch of fancy extras piled on top of a Chevy Cruze, with all the attendant limitations thereof (SLA suspension, goofy stance, compromised weight balance and handling). Other $70K cars ride on bespoke platforms which were engineered from the ground up to serve $70K cars.

RE: Taken From Another Thread
By Flunk on 7/11/2014 4:10:16 PM , Rating: 2
So yeah, $5-$10 of improvements. It doesn't even put out significantly more horsepower. It's all little suspension tweaks and interior.

P.S. The Volt actually has half the things in your list there like LED taillights and running lights. and 7.8s 0-60 is laughable for the price. A Mazda 3 s has a 7.4s 0-60 time and costs $24,500 (I only chose this as an example because I knew that it was close offhand I'm sure you can find even more embarrassing if you look).

RE: Taken From Another Thread
By Flunk on 7/11/2014 4:11:00 PM , Rating: 2
Obviously I meant to type $5k-$10k.

The market agrees with me, that's why they're not selling.

RE: Taken From Another Thread
By corduroygt on 7/13/2014 12:07:01 AM , Rating: 2
All that garbage you listed is worth 5-10k TOPS and most people don't even want half the features on there in the first place. It looks like the market has spoken.

RE: Taken From Another Thread
By aliasfox on 7/14/2014 9:59:33 AM , Rating: 2
And that's GM's failure: They price in comparison with their own lower-tier product, not in comparison with other products on the market. That's only a recipe for success if there's nothing else out there.

By RaistlinZ on 7/10/2014 10:17:32 PM , Rating: 3
Who handles their MSRP consulting, Nvidia?

RE: $75,000?!
By Brandon Hill on 7/10/2014 10:29:06 PM , Rating: 5
I was gonna say Monster Cable

RE: $75,000?!
By Motoman on 7/11/2014 10:49:33 AM , Rating: 5

RE: $75,000?!
By Gunbuster on 7/11/2014 2:49:21 PM , Rating: 2
Give GM some credit, if they priced it like an iphone 5S the ELR would have been $368,000 and been on a 6 month waiting list to get one.

RE: $75,000?!
By Motoman on 7/14/2014 10:21:31 AM , Rating: 2
Yeah, and if they followed Apple's lead too closely, the thing would crash if you held the steering wheel at 10 & 2, the paint would occasionally turn slightly purple, and once in a while it would just explode for no apparent reason.

By StormyKnight on 7/11/2014 1:11:56 AM , Rating: 2
You can put lipstick on a pig, but it is still a pig.

This is nothing more than a Volt with Caddy badges. Cadillac is a luxury brand. There is nothing luxurious about a Volt no matter what you do to the interior and exterior of the vehicle. The Volt is ridiculously overpriced and the ELR even more so.

Why anyone would buy either one of these hybrid rollerskates is beyond me.

RE: Badge
By chrnochime on 7/11/2014 2:14:08 AM , Rating: 3
Electric cars are by nature much more expensive than ICE cars because of the cost of the batteries on board. Did you really think the total cost of all those batteries would be as cheap as an engine?

RE: Badge
By StormyKnight on 7/12/2014 12:07:37 AM , Rating: 3
Which is why electric and hybrid cars are so far behind ICE vehicles. They are not everyman cars and have years to go before they come close in that aspect. The Volt and ELR are horrifically tiny cars for the money. I don't care if the cost of the batteries drives up the price of the car. They are still too EXPENSIVE. The fact that neither vehicle have been flying off the lots shows what a failure they are.

By Tupoun on 7/11/2014 2:12:48 AM , Rating: 2
This is one of the examples, why I don't see almost any of US cars being sold in EU. I see European, Japanese, Korean, etc. cars all over Europe, but to find a car made in the USA is a very rare occasion (mostly some veterans from fifties or once in a while some muscle cars). Big, expensive, "sworn enemy" of any curve and of course bad manufacturing - I was admiring the only US car in my town (pop. slightly over 100.000) I know about, the new cool looking Ford Mustang, and I was in an awe when I saw the interior and those materials. The last time I had seen such a cheap looking plastic "thingies" in a car of this cost it was still 1980's in Europe. Love the design mostly, the rest ...

RE: Example
By Just Tom on 7/11/2014 12:40:56 PM , Rating: 3
This is one of the examples, why I don't see almost any of US cars being sold in EU.

I see three choices here: you don't get out much; you need new glasses; or you don't know an American car when you see one. Ford and GM account for 15% of new car sales in the EU. If you're not seeing American cars it is because you don't want to see American cars. Heck, Ford was the second most popular brand in November '13, after VW.

RE: Example
By Tupoun on 7/12/2014 6:25:35 AM , Rating: 2
I'm sorry, totally missed Ford - no excuse for this, but not GM. GM is mainly represented by Opel (in Britain sold under the Vauxhall brand) and this is, and in my mind always was, German company owned by Americans and not US company (for me it's in no way US car maker). If I should mention Chevrolet, this brand is represented here only with old good re-branded Deawoo cars, nothing really American there.

So yes, one US car maker is quiet common in Europe - Ford. The rest is represented only marginally. But anything really made in USA ? Here? No way, most of the Fords are made in Europe as I am aware of. Cars made in Japan, Korea etc. are pretty common as much as the European cars of course, but no real representation of the US manufacturing, proudly bearing "Made in the USA".

to acupuncture
By tjdeerslayer37 on 7/15/2014 1:18:54 PM , Rating: 2
Just to clarify, they put the liquid sound deadener on the and trunk of all their cars, volt included. I know, I build the volt and the elr. The only difference is the roof of the volt gets 4 8"x6" butyl stickers for sound deadening rather than the liquid stuff.

RE: to acupuncture
By Gunbuster on 7/16/2014 8:50:36 AM , Rating: 2
With only 390 sold how many did they drop down to building a day? I would guess you could knock out that many cars in a week or less.

RE: to acupuncture
By tjdeerslayer37 on 7/16/2014 10:36:49 AM , Rating: 3
We haven't built any in about two months. At one point we did about 30 a day, mixed in with volts, Malibus and impalas. An 8 hour day quota is 326 cars. We've made a lot more of them than you'd think we have.

plush but tiny interior
By DocScience on 7/10/2014 8:43:31 PM , Rating: 2
If it's a Volt, it's a TINY interior.

The back seat is not designed for adults. Period.

RE: plush but tiny interior
By ComputerJuice on 7/10/2014 9:02:04 PM , Rating: 2
it obviously is... look at the amount of space behind those front seats. It reminds me of my 91 crx with the "seats" they put in that... works great! (for those without legs)

RE: plush but tiny interior
By DocScience on 7/11/2014 8:18:39 PM , Rating: 2
Ever sit in the back of a Volt?
It's not the legroom, it's the headroom.

I am only 5-8 and my head TOUCHES the glass hatch unless I lean over.

By Guspaz on 7/10/2014 11:08:55 PM , Rating: 2
So they took a questionably successful car (which suffers from crazy fast depreciation), beat it with an ugly stick, and then added $40k to the price, and expected it to sell?

This thing costs $10k more than a Tesla Model S, but has only 18% as much electric range....

RE: Genius!
By atechfan on 7/11/2014 5:36:24 AM , Rating: 2
Not when you look at what is standard equipment on the ELR vs what is standard on the Model S. Hell, you need to pony up an additional $3750 to get GPS navigation. Plus your are losing approx. 60 miles off the range if you go with the base model. The much praised Supercharger? $2000 extra. The Model S is a nice car, but don't let the base model price fool you. No one is buying the crippled version.

By BobsYourUncle on 7/11/2014 10:32:10 PM , Rating: 2
From the posted article: "As some of our commenters have pointed out, $55,000 is probably still too much to pay in their minds for what is essentially rebodied Chevrolet Volt with a plush interior."

Well, apparently no one working at GM in 2014 was around when they tried to pull the same stunt by slapping a Cadillac re-badge onto a Chevy Cavalier & Viola: Ladies & Gentlemen, feast your eyes on the remarkably boring, decidedly unglamorous & absolute dog of a luxury ride, the Cadillac Cimarron!!! .

Cadillac Coin commanded for a Chevy Cavalier Clown Car in 1982: reboot for 2014 = Cadillac Coin scoring a Chevy Volt Green Machine (with some extra sound proofing). 30 years isn't really all that long ago folks; exercise a little institutional memory.

By Gunbuster on 7/12/2014 12:56:17 PM , Rating: 2
This is actually the 3rd caddy rebadge abortion. You forgot the catera. "The caddy that zigs"

I Own An ELR
By Acupuncture on 7/11/2014 3:26:46 AM , Rating: 1
And it's the nicest car I've ever seen, inside and out. The drive is incredibly smooth, and it has more features than any car I've ever been inside. I drove the Tesla S, and the speed and performance was superb, but it lacked many features that the ELR comes standard. If you take speed out of the equation, the ELR is hands down better than the Tesla Model S. The ELR is NOT just a Volt with nicer interior options. The former is a nicer CTS, while the latter is more similar to a Chevy Cruz. Drive one and you will understand.

RE: I Own An ELR
By corduroygt on 7/13/2014 12:10:42 AM , Rating: 2
CTS and ELR have NOTHING in common except for the badges.
75% of a car is chassis and drivetrain, in which case ELR = Volt. That's why it's not selling.

Price of the Model S
By atechfan on 7/11/2014 4:46:18 AM , Rating: 3
Comparing e price of this ELR to the Model S isn't really a fair comparison. Go spec out a Model S on the Tesla website. Almost everything is an expensive option. By time you are done, you are up in the $110k to $120k range.

I'm not trying to claim the ELR is well priced. Just that the Model S isn't really the price listed in the article, unless you want the bare bones.

No surprise it isn't selling
By BZDTemp on 7/11/2014 4:12:01 AM , Rating: 2
Not only is it silly expensive for what you get, but it also has totally the wrong sticker on the front for a car that is bringing anything unconventional and that is also a bit green as well is so not a selling point for Cadillac buyers.

Not as ugly as some claim...
By CharonPDX on 7/11/2014 12:33:23 PM , Rating: 2
It just looks like a souped-up Honda Civic to me.

Not "ugly," but certainly not "luxury car" material, either.

And since at its heart it's just a glamed-up Volt, it's certainly not worth $75,000.

ELR is collosal flop
By kep55 on 7/11/2014 5:09:13 PM , Rating: 2
Why did GM's last electric car flop? It was butt ugly and grossly overpriced. So what does GM do? Tries to foist a grossly overpriced, butt ugly car on the public. Since the chassis has pretty much been amortized already (can you say Impala?) they could probably drop the price another $15K and still turn a dime. Or better yet, sell the unsold units to a scrap dealer and make even more per unit.

Wrong Marketing Idea I suspect
By foxalopex on 7/11/2014 5:17:34 PM , Rating: 2
I think the problem was GM decided to go after the wrong market here. I own a Chevy Volt myself and the car is well worth what I paid for it. It's been months since I last went for gas and the drive is smooth and the car handles much better and has greatly more bells and whistles than my original 2005 Corolla which was about half the price. Even after two years of ownership, I'm very happy with my vehicle.

When the ELR was announced, it seemed like to me another Volt with every feature they could think of. Keep in mind some of the things missing in the Volt like LED headlights was because GM realized the Volt might be too expensive for the average folk if they added it in. The ELR I suspect was everything that they had wanted in the original Volt.

Some folks buy cars for practical reasons. The Volt is expensive but it has glass smooth acceleration, runs on pure electric for most folks and really really cuts down on trips to the gas station. It's quiet and has enough bells and whistles if maybe too many at times. So asking a bit more than an average car is reasonable for some folks like myself who are interested in that.

The ELR however has everything in it including the kitchen sink so to speak which unfortunately puts it into unaffordable territory. So the only reason you'd want an ELR over a Volt is you really want all those features which seem a little excessive to me or you want the car as a status symbol. Unfortunately, try as GM might it's not a strong status symbol. So in the end, I don't think the ELR will do all that well despite all the efforts on GM's part.

N'est ce pas?
By altrent2003 on 7/16/2014 1:22:46 PM , Rating: 2
That's perfect retribution for their stupid ad campaign.

Stuck in the past
By DukeN on 7/12/2014 9:29:16 AM , Rating: 1
The issue here is that primarily the buyers of this brand are geriatrics or soon to be fossils.

Those people for the most part couldn't give two fucks about a plug-in, hybrid or anything that isn't fully powered by good ol' petrol.

And anyone who isn't senile will buy something else for $70-80K+. Lexus, Audi, BMW, MB make much more compelling vehicles.

Blog or Rant?
By GTVic on 7/11/14, Rating: 0
"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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