During last year’s couple of new console launches, few
guessed that Nintendo’s system would become popular as it did. Even after
almost a year since launch, excitement for the Wii remains high.
This holiday season will likely prove to be another hot one
for Nintendo, which plans to ship “unprecedented” quantities of Wii consoles to
retailers to help keep up with demand.
During an interview with the San
Jose Mercury News, Nintendo CEO Reggie Fils-Aime said that supplies of
the Wii will be “substantially more than the launch, substantially more than
has been seen to date.”
Even with more Wiis than ever, Fils-Aime could not promise
that store shelves would remain constantly stocked with the console, saying, “given
the level of demand and given the fact that the more we put in, the more we
sell, it is still going to be difficult to get your hands on the Wii.”
cut the prices of their consoles in an effort to reawaken sales, but that is
something that Nintendo does not yet have to consider. “In terms of our
competitors, what we continue to see is that 360 and PS3 essentially trade
share as they alternate on price reductions. But, really, none of that is
impacting our business,” Fils-Aime said.
Since launch, the Wii has topped the sales charts. NPD sales
data from July showed the Wii selling 425,000
units, while the Xbox 360 sold 170,000 and the PS3 159,000. The Wii also
became the fastest
selling console in history in the UK, and according to several
sources, Nintendo’s latest machine is now the worldwide
leader for the generation.