There may be more Wiis than ever, but that doesn't mean that they'll be easy to find

During last year’s couple of new console launches, few guessed that Nintendo’s system would become popular as it did. Even after almost a year since launch, excitement for the Wii remains high.

This holiday season will likely prove to be another hot one for Nintendo, which plans to ship “unprecedented” quantities of Wii consoles to retailers to help keep up with demand. 

During an interview with the San Jose Mercury News, Nintendo CEO Reggie Fils-Aime said that supplies of the Wii will be “substantially more than the launch, substantially more than has been seen to date.”

Even with more Wiis than ever, Fils-Aime could not promise that store shelves would remain constantly stocked with the console, saying, “given the level of demand and given the fact that the more we put in, the more we sell, it is still going to be difficult to get your hands on the Wii.” 

Both Sony and Microsoft cut the prices of their consoles in an effort to reawaken sales, but that is something that Nintendo does not yet have to consider. “In terms of our competitors, what we continue to see is that 360 and PS3 essentially trade share as they alternate on price reductions. But, really, none of that is impacting our business,” Fils-Aime said. 

Since launch, the Wii has topped the sales charts. NPD sales data from July showed the Wii selling 425,000 units, while the Xbox 360 sold 170,000 and the PS3 159,000. The Wii also became the fastest selling console in history in the UK, and according to several sources, Nintendo’s latest machine is now the worldwide leader for the generation.

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

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