United Airlines is receiving backlash after videos go viral of an Asian passenger being dragged off a flight.

Facebook and Twitter are buzzing over the incident with millions of views.  People in China are calling for a United boycott and have posted photos of their cut-up membership cards to verify their decision.  This could be a fundamental problem for United as their China market is high.  The company’s stock has fallen nearly $600 million in market value in one day.

In as effort to do damage control, United has issued an apology and has promised never to do it again.  According to United CEO Oscar Munoz, the company will announce the results of its investigations by April 30.

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