Interactive's 2010 AutoTECHCAST conducted a
study that showed U.S. vehicle owners still prefer improved
fuel economy of existing gasoline-driven engines at a lower cost as
opposed to higher priced alternative-fueled engine.
survey took place online between April 6-26 of this year, and
included 12,225 adult Americans who are 18 and older, have a
valid driver's license, own or lease at least one vehicle, own a
listed North American model from 2005 or newer, and are at least 50
percent involved in the decision-making process for their next
vehicle purchase/lease. The survey consisted of start/stop systems,
ECO drive assistants, flexible fuel vehicles, compressed natural gas
engines, plug-in hybrid engines, clean diesel engines, fuel cell
engines and 61 other varied technologies such as entertainment,
lighting, safety, telematics, exterior and comfort convenience,
intelligent sensing and glass.
to the survey, a very
small number of Americans would buy alternative-fueled
vehicles. One in 25 vehicle owners said they would be extremely or
very likely to purchase hybrid-electric engines (4%), plug-in hybrids
(4%), fuel cell engines (4%) and pure electric engines (2%). In
addition, nearly one in six owners would be extremely or very likely
to buy flexible fuel engines (16%) or clean diesel engines (14%).
systems and ECO drive assistants, both of which are
approximately a 10 percent gain in fuel economy from regular
gasoline-driven engines, received much higher approval from
American respondents. One in five vehicle owners would be extremely
or very likely to purchase a start/stop system (21%) or ECO drive
a large reason why American vehicle owner's won't make the switch
autos, but it's not the only reason. Other problems such as the
lack of infrastructure for refueling or recharging, concerns about
service and repair, the price of fuel and and how long a charge will
last in electric vehicles.
it looks as though many Americans won't become serious buyers of
alternative-fueled vehicles any time soon, the survey says that
vehicle owners' interest consideration of buying compressed natural
gas vehicles has risen from 11 percent in 2009 to 19 percent in
for clean diesel engines has been consistent over the past several
years of the study, while that of flexible fuel engines decreased,"
said David Duganne, Senior Research Director of Harris Interactive
Automotive and Transportation Research.
the current push of clean diesel by European automakers, we
anticipate this will start to increase while consideration for
flexible fuel will continue to decrease, especially as other
alternative fueled engines continue to come to market."
represent U.S. vehicle owners properly, results for the 2010
AutoTECHCAST survey were weighted as necessary for gender, age,
education, income and region.