The United States and Japan are leading the consumer shift
to HDTV televisions. Recent studies have shown that the two countries will cause
worldwide HDTV penetration to triple, from 48 million
households currently to 151 million households by 2011.
The United States is doing its part to push customer to the
digital era by discontinuing all analog television broadcasts on February 17,
2009. At that time, those using external antennas or rabbit ears to feed over-the-air
(OTA) analog content into their outdated TVs will see nothing but static.
In an effort to help Americans that are still using
televisions without digital tuners onboard, the U.S. government is allotting
households two $40 coupons which can be used towards the purchase of an digital-to-analog box. The program will start on January 1, 2008 and will end
on March 31, 2009.
LG Electronics, one of three companies manufacturing
digital-to-analog boxes for analog TVs, says that the converter boxes will retail
for roughly $60 USD in stores. When coupled with the government coupon,
consumers can expect to cough up a Jackson
to bring new life to their analog televisions.