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Print 21 comment(s) - last by Chaser.. on Apr 27 at 6:33 PM

Best Buy and Apple stores have begun to receive inventory of the devices

Last week we reported that the white iPhone 4 was launching in a timeframe of a few weeks. Today, MacRumors is reporting that the device could see daylight as early as April 27.

First, it looked like an April 27 launch was geared towards Europe, with multiple carriers claiming to be preparing for that date. But 9to5Mac secured screenshots from a Best Buy source that clearly display the device showing up in inventories on April 27, and other sources say they've already begun shipping to stores ahead of the Wednesday launch. Apple stores, too, have begun receiving shipments of white iPhone 4's. 

Considering that it's nearly a year late to the party, it's unclear what kind of demand the white iteration of the device will have. Thanks to what Apple called a "manufacturing challenge," the white iPhone 4 has been delayed multiple times. Many speculated that Apple was having a problem getting the paint thickness just right, and had trouble color-matching the whites of the various external pieces (particularly the front bezel to the home button).

We'll see what happens when Wednesday rolls around.

Updated 4/27/2011 @ 9:24am EST
Apple today announced that the white iPhone 4 will be available starting tomorrow in 16GB and 32GB capacities:

Apple® today announced that the white iPhone® 4 will be available beginning tomorrow. White iPhone 4 models will be available from Apple’s online store (www.apple.com), at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality.


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** Yawn **
By CrazyBernie on 4/25/2011 9:26:15 AM , Rating: 5
It amazes me how people can get so hyped up over a color.




RE: ** Yawn **
By InvertMe on 4/25/2011 10:29:17 AM , Rating: 2
I think it looks really sharp.. and I hate Apple products. So I guess I can see why people would get excited about it.


RE: ** Yawn **
By amanojaku on 4/25/2011 10:29:50 AM , Rating: 2
The thing is, when the iPhone finally introduced the missing functional features (cut-and-paste, true multi-tasking, etc...) the world yawned. The iPhone is a fashion accessory. Those who have it want to show it off. Of course the color matters. No one gives a crap about your GB's and Wi-Fi's. They can't even spell it.


RE: ** Yawn **
By BSMonitor on 4/25/2011 3:02:55 PM , Rating: 1
Right, and now it's software and hardware are the envy of every smart phone owner.


RE: ** Yawn **
By InvertMe on 4/25/2011 7:18:19 PM , Rating: 3
Um, no. No it's not.


RE: ** Yawn **
By xti on 4/26/2011 12:26:12 PM , Rating: 2
not at all.

heck, i kinda dunno what to think when someone has non-white headphones on...


RE: ** Yawn **
By RussianSensation on 4/27/2011 1:33:45 PM , Rating: 2
None-white headphones? Probably means 2 things: They are using cheapo $2-10 garbage headphones that came bundled with their smartphone or an audiophile that actually has purchased a good set of in-ear headphones :)


Is there any surer sign...
By Motoman on 4/25/2011 10:27:10 AM , Rating: 2
...of how worthless we've become as a society that the f&cking color of an electronic toy is f%cking front-page news?

Cue the four horsemen. Please.




RE: Is there any surer sign...
By The Raven on 4/25/2011 10:50:08 AM , Rating: 2
Thank you. This just proves that you have to factor in stupidity when you look at Apple sales numbers and customer satisfaction surveys. You don't see this crap when RIM comes out with a new white BB? Or how about a merlot myTouch?

And as far as the media goes? This is the tech equivalent of (Americans...no offense across the Pond) talking about what dress William's bride will wear.

This doesn't belong in the tech news. This should be on "Queer Eye for the Straight Guy."

Now I have to go rinse my mouth because I threw up a bit when I saw this article ;-)


RE: Is there any surer sign...
By Chaser on 4/27/2011 6:33:08 PM , Rating: 2
I'll pick up my white iPhone 4 only after I watch American Idol.


RE: Is there any surer sign...
By Pirks on 4/25/2011 5:30:40 PM , Rating: 2
quote:
Cue the Darksiders. Please.
Second that!


prediction
By Pessimism on 4/25/2011 12:05:34 PM , Rating: 3
I bet in 6-12 months there will be an angry mob of people with these suffering from yellowing issues.




RE: prediction
By MrTeal on 4/25/2011 1:08:19 PM , Rating: 2
What do you mean suffering? It's the new tie-dye iPhone. It's magical.


RE: prediction
By Taft12 on 4/27/2011 1:25:42 PM , Rating: 2
quote:
I bet in 6-12 months there will be an angry mob of people with these suffering from yellowing issues.


No there won't. In 6-12 months all iPhone owners will have already paid through the nose to upgrade to a newer iPhone.


*ding*
By dapneym on 4/25/2011 1:36:47 PM , Rating: 2
I think that was the sound of a pin hitting the floor as this announcement has clearly floored everyone. </sarcasm>

I'm a bit at a loss as to why anyone would buy this given that if you want an iPhone I'm pretty sure you can wait between two and five months for the iPhone 5 to come out. And if you can't, then you clearly deserve to get nearly year-old hardware. I'm still stuck on an iPhone 3G and I don't see a particular need to upgrade now if it means getting old hardware.




RE: *ding*
By BSMonitor on 4/25/2011 3:07:07 PM , Rating: 3
quote:
I'm a bit at a loss as to why anyone would buy this given that if you want an iPhone I'm pretty sure you can wait between two and five months for the iPhone 5 to come out. And if you can't, then you clearly deserve to get nearly year-old hardware. I'm still stuck on an iPhone 3G and I don't see a particular need to upgrade now if it means getting old hardware.


Development cycles take a year or two. As soon as you upgrade to a new product, you are a year behind.. Might as well never upgrade if that's your only motivation is to have the best hardware. You'd be wrong every time.


RE: *ding*
By wolrah on 4/27/2011 10:27:23 AM , Rating: 2
I think the point was that the iPhone tends to have an annual release cycle.

The original was released at the end of June '07. The 3G was released in early July '08, the 3GS mid June '09, and the 4 late June '10. That means that we have good reason to believe there will be some sort of new model showing up within the next 60 days.

Since there is absolutely no difference between this and the hardware that's been shipping for 10 months other than the color of the glass, it is clearly a bad choice to purchase unless you feel that you absolutely must have a white iPhone right now. If you don't care about the latest hardware, just wait until the new one is released and take advantage of the inevitably dropped prices on the current models.


Dear consumers...
By quiksilvr on 4/25/2011 9:04:42 AM , Rating: 4
Please don't buy this. First the new one is coming out soon and two, if you honestly waited this long, all I have to say is:

http://www.youtube.com/watch?v=d09yWG2fSBg




RE: Dear consumers...
By amanojaku on 4/25/2011 9:44:16 AM , Rating: 2
***Spoiler alert***

Woah, woah, woah, woah, wait. You mean black was on time, and we're still waiting on white?</incredulous>


WHITE POWER!!!
By tech02148 on 4/25/2011 8:55:29 PM , Rating: 2
priced higher with white power and then by September expect
Iphone 5.




make tv with that display
By KOOLTIME on 4/27/2011 5:25:54 PM , Rating: 2
Ever going to make that display into a TV size screen aka 40+" would be nice. Most tv's are simply blurry text and poor clarity.

Where is the I-TV ???




"And boy have we patented it!" -- Steve Jobs, Macworld 2007














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