UPDATE: IBM Releases Early Cyber Monday Results; Online Sales Up 33% From 2010
November 28, 2011 5:43 PM
Cyber Monday shopping is up 20 percent from last year, and is expected to exceed $1 billion
While Black Friday has traditionally kicked off the holiday shopping season at midnight the day after Thanksgiving, the digital age has made online shopping a popular alternative. Many shoppers still wait outside of brick-and-mortar retailers like Best Buy and Target Thanksgiving night, but those looking for great deals and a good night’s sleep have preferred Black Friday’s alternative:
Cyber Monday is the online version of Black Friday. It takes place the Monday after Black Friday, and customers can simply jump online to their favorite retail websites and shop for deals the way they would in a brick-and-mortar shop – right from home.
Cyber Monday isn’t quite over yet, but International Business Machines Corp. (IBM) has already posted early results regarding Cyber Monday 2011’s success. According to the results, 2011’s online sales increased 20 percent from Cyber Monday 2010.
In addition, IBM found that shopping from wireless devices has increased as well with 13.3 percent of
consumers using a mobile device
to visit retail sites and 8.5 percent actually making a purchase. IBM expects these numbers to increase by the end of the day.
Internet marketing research company comScore has jumped in on the Cyber Monday watch as well, reporting that this year’s online shopping extravaganza is expected to surpass last year’s record.
“Last year, Cyber Monday was the heaviest day of online spending ever, with sales exceeding $1 billion, and we fully expect to see another record set this year,” said Gian Fulgoni, comScore Chairman.
These are just early results and expectations, but once the final results are in for Cyber Monday’s entirety, I’ll update here. I’m actually about to contribute to these numbers more than I already have today, because I’m an avid online shopper who prefers Cyber Monday over wasting my Thanksgiving night in line at a store.
11/29/2011 @ 12:00pm EST
The final results are in, and IBM's Coremetrics report has revealed that Cyber Monday 2011 online sales were up 33 percent over Cyber Monday 2010. The report noted that the average order amount increased 2.6 percent this year from $193.24 to $198.26.
Also, about 10.8 percent of consumers used mobile devices to visit a shopping site while 6.6 percent made an actual purchase. This increased from 6.9 percent and 2.3 percent respectively in 2010. Apple's iPhone and iPad ranked No. 1 and 2 for most used mobile devices for Cyber Monday shopping at 4.1 percent and 3.3 percent respectively. Android was in third place with 3.2 percent.
Cyber Monday was even up 29.3 percent over Black Friday.
IBM hasn't released a dollar figure yet, but considering the above-mentioned purchase and traffic increase, it looks as if Cyber Monday 2011 surpassed the $1 billion mark. But the actual figures will be posted here as they become available.
The Washington Post
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