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Print 79 comment(s) - last by sweetspot.. on Jul 21 at 1:32 PM


Note the complete lack of insulation on the stainless steel antenna/frame. An engineer warned top executives at Apple a year ago, that the design was doomed to make the phone a lemon.  (Source: iFixIt)

IOS 4.0.1 is now available; it now "correctly" displays signal bars on supported iPhones
Also, U.S. Senator voices outrage about Apple's handling of the iPhone antenna problems

Life is tough as an engineer.  Last year Ruben Caballero, a senior engineer and antenna expert at Apple, reportedly warned the company's top management, including CEO Steven P. Jobs, that the current production plan was badly flawed.  Lacking any insulation, he recognized from experience that the antenna would likely be in for some serious issues.

Bloomberg received the information from a source close to Caballero.  Caballero, who still works at Apple has declined comment.  Apple also declined comment.

It appears that Apple blatantly disregarded the call for insulating its antenna over fear that it would impact the phone's size or weight.  The new antenna design, which wraps around the phone's frame was designed to minimize weight and size.

Apple also reportedly received a warning from a carrier partner sources say (likely AT&T) about problems they were having during early testing.  Again Apple appears to have blatantly disregarded yet another warning placed in front of it.

Despite selling a record 1.7 million iPhones at launch, Apple has since been overrun with angry customers complaining their new Apple phones are actually lemons.  Apple has remained unsympathetic, for the most part, which many say has damaged its brand image.  The company did announce that it will hold a special press conference on Friday to address the issues.  Some are predicting that Apple may launch a recall, which could cost the company $1B USD or more.

In related news U.S. Sen. Charles Schumer (D- NY) wrote an open letter to Apple CEO Jobs blasting his company's handling of the signal issues.  The topic is a particular sore spot in New York; New York City has, according to Apple employees suffered from 30 percent iPhone dropped call rates.

In the letter Sen. Schumer calls Apple's upcoming cosmetic patch to how many bars are drawn to be "insufficient".  He also suggests that Apple's demand that customers buy cases to fix the issue is inappropriate.  He writes, "The burden for consumers caused by this glitch, combined with the confusion over its cause and how it will be fixed, has the potential to undermine the many benefits of this innovative device.  To address this concern, I ask that Apple provide iPhone 4 customers with a clearly written explanation of the cause of the reception problem and make a public commitment to remedy it free-of-charge."

In his letter he cites the Consumer Reports' decision to drop its endorsement of the iPhone.  Clearly a jilted Apple fan, Sen. Schumer concludes, "I look forward to Apple's swift action on this matter, and once again laud Apple for its innovative efforts and service to millions of Americans."

Updated 7/15/2010 @ 2:21 pm

Apple has just rolled out iOS 4.0.1 which is supposed to correct the way signals bars are displayed on the iPhone 3G, iPhone 3GS, and iPhone 4.



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This article is over a month old, voting and posting comments is disabled

By chromal on 7/15/2010 11:15:57 AM , Rating: 5
I figured that there were probably bright engineers working on the iPhone4 there who ought to have known better. Turns out they did know better, but the SS Apple was hijacked by MBA-types who torpedoed their flagship. Whoops.




By Shatbot on 7/15/2010 11:27:42 AM , Rating: 5
It's obvious - on Friday Steve is going to say they had some unexpected problems with the antenna in a small amount of phones, and that the bar system will be made more accurate.

Then if you take your iPhone 4 with receipt into any Apple store you'll get a free bumper. If not I'll eat my hat.

He'll look the hero, and everyone will be so stoked about how good Apple is at looking after their customers. If anyone goes to the conference can someone PLEASE yell out about the hacked iTunes accounts?

The annoying this is he also gets to use it as another advert. Bastard.


By Mitch101 on 7/15/2010 1:51:33 PM , Rating: 2
Aren't dropped calls/reception problems a cash cow for AT&T running up peoples minutes? Shouldnt AT&T have to cough up something to the iPhone 4 users especially those who might have overage charges?


By zonkie on 7/15/2010 3:19:44 PM , Rating: 3
If it doesn't require a glove, they blew it. If it doesn't require a $30 rubber band, they blew it.


By LordanSS on 7/15/2010 6:34:54 PM , Rating: 5
By Obujuwami on 7/15/2010 6:47:04 PM , Rating: 4
^^
WIN! Someone 6 this man!


By IcePickFreak on 7/15/2010 11:52:06 AM , Rating: 5
This is a popular trend in the current businesses. The sales portion of the company literally runs the company and claims all the profits since they are the salesmen. Meanwhile the engineers have to deal with the a minimal staff since they don't get much of the pie, and then have to design the unit around the unrealistic ideas of the sales staff, who generally fall out of touch with the customer as well at some point.

Then to top it all off, the salesmen point to the engineers when it doesn't work the way they wanted, even when they were told it wouldn't work. Upper management usually sides with the sales side since they are the BS masters, and generally the upper management is just sales guys that got promoted for doing this exact same thing a year previous.

All the while everyone else wonders why there isn't much innovation these days.


By rtrski on 7/15/2010 12:11:06 PM , Rating: 5
How depressing. You just described the entire plot arc of my last 3 employments (5 yrs, 8 yrs, and the current at 5 yrs) in one post.

Why did I want to be an engineer, again?


By wuZheng on 7/15/2010 12:28:54 PM , Rating: 2
You wanted to change the world! Thanks for giving me SO much to look forward to! >_>


By Iaiken on 7/15/2010 2:56:13 PM , Rating: 4
Perhaps you wanted to be creative, innovative and make life better or easier for people.

The problem is that no matter your talent, there are always other people out there whose job is to exploit you to the best of your ability until you are no longer useful.

It's sad because it's true...


By dtm4trix on 7/16/2010 1:52:12 AM , Rating: 5
Welcome to Corporate America.


By sprockkets on 7/15/2010 10:13:13 PM , Rating: 5
To quote fortune:

Conway's Law:
In any organization there will always be one person who knows what is going on.

This person must be fired.


By BarkHumbug on 7/16/2010 3:12:40 AM , Rating: 2
I thought Conway's Law was:
quote:
Any organization that designs a system (defined more broadly here than just information systems) will inevitably produce a design whose structure is a copy of the organization's communication structure.


By sprockkets on 7/16/2010 4:36:59 PM , Rating: 2
Well it was copied and pasted from the fortune text file. I find it amusing either way.


By tng on 7/15/2010 12:29:58 PM , Rating: 5
Does anyone remember a set of O-Rings that an engineer warned could fail on a shuttle booster at NASA?

Not surprised that it happens again in some high profile product.

I had similar issues at a company that I worked with, they tried to blame me, but knowing how these things go I had kept all of the e-mails I had sent warning that te plan would not work and I got a sales weasel fired......


By ClownPuncher on 7/15/2010 3:06:07 PM , Rating: 4
What's the worst that could happen?


By Omega215D on 7/16/2010 12:20:16 AM , Rating: 2
Launch an App and then *poof* iPhone 4 asplodes!

At least with space launches it's understood that anything can go wrong. When it comes to Steve Jobs he can do no wrong...


By wiz220 on 7/15/2010 4:44:28 PM , Rating: 3
You read my mind! I was thinking of that scenario as well.

On the morning of the launch the Morton-Thiokol management team kicked the engineers out of the room and proceeded to tell NASA that the launch could go ahead. Even though the engineers had shown that there was basically a 100% failure rate of the SRB O-rings at the low temperatures they were attempting to launch in (cold enough that there were icicles hanging from the launch pad, which is extremely rare in Florida, but happened none-the-less).


By ralniv on 7/15/2010 9:46:21 PM , Rating: 2
The example you cite characterizes the aerospace industry 20+ yrs ago. The culture has changed a lot. The management style of the Apollo-era relics is completely out of sync with the industry today. Intimidation and "shooting the messenger" are forbidden and will get management reprimanded and potentially fired. This change stems from cultural changes and the fact that attorneys wield a lot of power in big business. Finance people (i.e. the purse-string holders) also wield tremendous power over engineering, which drives me nuts... but I digress.


By otispunkmeyer on 7/18/2010 1:41:00 PM , Rating: 2
ah yes the accountants.... does my nut in too.

the project managers and the project engineers at work spend an inordinate amount of time with the finance people going over costs and losses and such like.

i did actually find out why it took so long and the culprit is finances horrifically obtuse spreadsheets. i swear ive seen nothing like it, its arrangement makes no sense whats so ever..there's no logic in how things are laid out, you cant actually follow a single money trail from top to bottom or left to right. its like someone just sneezed figures and formulas at the sheet. some times even they dont know what they're looking at.

i did a bit of finance and accounting as part of my engineering degree and i know it doesnt have to be that ass back wards. but i guess the finance guys have to do something to keep their jobs going


By BarkHumbug on 7/16/2010 3:23:20 AM , Rating: 3
The same thing happened to a colleague of mine as well! Real life really is a Dilbert comic... Good for you! ;)


By LRonaldHubbs on 7/15/2010 3:53:15 PM , Rating: 5
When things go right, management made a great decision, and the underlings were along for the ride.
When things go wrong, management made a great decision, but the underlings failed to execute.

Gotta love how business works... :rolleyes:


By walk2k on 7/15/2010 7:23:07 PM , Rating: 2
I'm no expert but... wouldn't putting insolation over the antenna give you LESS signal? I mean, an antenna is designed to pick up signals from the outside... the last thing you want is to shield it from that.


By mmcdonalataocdotgov on 7/16/2010 7:26:43 AM , Rating: 1
Not sure why you got voted down for asking a simple question. The bumper shields the metal lining of the case from your human self, which attenuates the signal when you touch it. The signal will pass through the medium of the bumber with no problems (it is a radio signal, not an electric current), and shields the antenna from your human self.


By otispunkmeyer on 7/18/2010 1:45:36 PM , Rating: 2
yeah it will, the 3GS has weaker signal than the 4 because all its gubbins are inside a plastic shell, with metallics bits in there as well. i know its not all conductive but it still attenuates a bit.

the problem with the iphone 4 is while the antenna is now on the outside for greater signal strength, when you bridge that gap with your hands you can through the tuning of the antenna off. as your skin is conductive, you change the length of the antenna and bam, it can go out of tune and your signal is attenuated.

oddly i think anandtech noted that while holding it reduced the 3G signal, it actually improved the WiFi signal. RF works in odd ways sometimes.


By otispunkmeyer on 7/18/2010 1:45:37 PM , Rating: 2
yeah it will, the 3GS has weaker signal than the 4 because all its gubbins are inside a plastic shell, with metallics bits in there as well. i know its not all conductive but it still attenuates a bit.

the problem with the iphone 4 is while the antenna is now on the outside for greater signal strength, when you bridge that gap with your hands you can through the tuning of the antenna off. as your skin is conductive, you change the length of the antenna and bam, it can go out of tune and your signal is attenuated.

oddly i think anandtech noted that while holding it reduced the 3G signal, it actually improved the WiFi signal. RF works in odd ways sometimes.


By ghost03 on 7/19/2010 10:47:31 AM , Rating: 2
If we were talking about current flow in a conductor, yes, insulation would impede it. Instead, we're talking about electromagnetic waves, which pass through such material quite nearly as though it weren't there.

An example which we can all understand is light (which is a high frequency electromagnetic wave). Light passes through glass quite readily, just as lower frequency (800 MHz cell phone) passes through rubber and plastic.

In reply to a later post, while touching the antenna with your finger attenuates the signal by some small amount, that is not the source of iPhone 4's trouble. The issue is that your finger (which is a mediocre conductor) shorts the two antennas (Wifi, 2.4 GHz and Cell Phone, 800-900 MHz) together by some margin. This effectively makes the antenna longer, and thus for a lower, sub-optimal frequency band.


By ghost03 on 7/19/2010 10:56:52 AM , Rating: 2
Opps, otis beat me to the iPhone 4 antenna issues.

I'm not sure I agree with your reasoning that the shell is responsible for inferior 3gs performance, however. The shell is very thin and only occupies a small fraction of the antenna's near field. Certainly some very small attenuation would be present, but likely not enough to account for the [optimal] difference in signal performance between the two phones.

The internal antenna is a planar multi path antenna, designed to cover lots of different frequencies in very little space. It's simply inferior to bigger, dedicated antennas.


Engineer
By Reclaimer77 on 7/15/2010 11:23:50 AM , Rating: 5
I guess this engineer didn't get the memo about the company he's working for. Apple could sell boxes with feces in it with the Apple logo stamped on it, and with enough media hype and advertising, have a hit product.

Hopefully he's learned his lesson. There are companies out there who value solid engineering, good designs, and value employee/customer feedback. However, he's not working for one of them.




RE: Engineer
By amanojaku on 7/15/2010 11:28:14 AM , Rating: 5
quote:
Apple could sell boxes with feces in it with the Apple logo stamped on it, and with enough media hype and advertising, have a hit product.
Apple is selling "crap in a box" already. It's called the iPhone 4.


RE: Engineer
By Ard on 7/15/10, Rating: -1
RE: Engineer
By ikaika on 7/15/10, Rating: -1
RE: Engineer
By rtrski on 7/15/2010 12:07:39 PM , Rating: 5
Nah, stick with the classics.

"iPood"


RE: Engineer
By ElderTech on 7/15/10, Rating: -1
RE: Engineer
By jeepga on 7/15/2010 1:35:15 PM , Rating: 5
Relax. They're just trying to come down to the typical level of an Apple customer.


RE: Engineer
By callmeroy on 7/15/10, Rating: -1
RE: Engineer
By Iaiken on 7/15/2010 2:45:20 PM , Rating: 4
My grandfather always told me: "Growing old is mandatory, growing up is optional."

This is the internet guys, home of porn, land of dick and fart jokes and open to practically everyone. If you don't want to put up with everyone else because of some misplaced sense of superiority then perhaps the internet is not the place for you. I know quite a few coffee bars where you can hang out with pretentious pricks like yourselves.

Next time, instead of mounting your high horse and posting some retarded moral diatribe, lighten up, chuckle if it's worth a chuckle and move on with your life. :P


RE: Engineer
By ElderTech on 7/15/10, Rating: -1
RE: Engineer
By Krotchrot on 7/15/2010 7:29:58 PM , Rating: 5
Says the guy speaking off topic.


RE: Engineer
By CurseTheSky on 7/16/2010 1:49:55 AM , Rating: 5
Burn!


RE: Engineer
By MrBlastman on 7/15/2010 2:11:51 PM , Rating: 2
I've always found that Apples are full of fiber and help me take a daily dump...


RE: Engineer
By adiposity on 7/15/10, Rating: 0
RE: Engineer
By amanojaku on 7/15/2010 3:09:51 PM , Rating: 5
You say it has "some of the best hardware out there". I think it's funny, then, that all you need to do to cripple the phone is hold it normally. I have a Motorola RAZR that I grudgingly respect. It's too quirky, too "everybody had one", too out of date... In order to replicate the iPhone signal drop I have to cover ALL parts of my phone with two hands. The handlebar-grip is impractical in general, and makes it impossible to use the phone. In other words, the RAZR, and pretty much every other phone, works for ALL practical grips. I'm not sure how the iPhone 4 is better if it can't be trusted to keep a signal for one of its basic functions.


RE: Engineer
By adiposity on 7/15/2010 4:05:36 PM , Rating: 3
Yes, the antenna issue is lame. Bad QA, there. But I have used iPhone 4, it's a perfectly good phone, and better than most. I still prefer my Droid but how do you call one of the fastest phones, with the the best screen out right now, crap? It's not perfect but it's pretty darn good. I'd like to get that screen on an android phone, although I don't think they are going for higher res for a while due to standardizing resolutions a bit.


RE: Engineer
By LRonaldHubbs on 7/15/2010 5:59:49 PM , Rating: 2
A design flaw which cripples the phone's ability to serve its primary purpose (you know, being a phone) automatically makes it a pile of crap, no matter how good any of the other features are. This is true for any class of product. A stereo amp with one dead channel is crap no matter how fancy the remote is or how many Watts it can drive. A bicycle which has a tendency for the right pedal to fall off is crap no matter how good the suspension is or how many gears it has. A refrigerator that doesn't keep items on the top shelf cold is crap no matter if it has a water tap on the front or how many power saving modes it has. See where I'm going with this?

To the above examples some might say "try not to use that channel", "try not to pedal with your right foot", or "try not to put stuff on the top shelf", but the bottom line is that any product which requires non-standard usage practices or generally fails at its primary purpose is a steaming pile of crap.

If/when the antenna problem is solved the iPhone4 will cease to be a pile of crap.


RE: Engineer
By adiposity on 7/15/2010 7:13:04 PM , Rating: 2
I think you are exaggerating the issue. Sure, it's a problem, but it's easy to fix or avoid. Most people are not having a problem with it. I definitely think a (free) solution should be offered, but the phone is completely useable. On Ars, for example, they were able to get a signal drop, but could not actually get the thing to drop a call. That is hardly "crippled."

I don't know why I'm defending the iPhone. I always thought they were a bad purchase decision. I guess I heard hyperbole and had to respond. You just end up sounding like an anti-fanboy when you dismiss a pretty nice piece of hardware as a "crap."


RE: Engineer
By LRonaldHubbs on 7/16/2010 10:13:26 PM , Rating: 2
I admit that I am very harsh in my opinion on this, and I admit that it is because I am biased. I am biased because I am an engineer, and in that capacity the things I hate most are 1) bad design and 2) management making political decisions that result in bad design.

At least Apple is providing cases now free of charge, but it took an awful lot of fuss and embarrassment to get to that point.


RE: Engineer
By pukemon on 7/15/2010 4:59:00 PM , Rating: 2
It took Motorola 3 or 4 revisions to work out the RAZR's quirks and annoyances, but the later versions (I still use a V3xx) were actually pretty decent barebones, utilitarian, and not to mention cheap, phones that work for the basic function it was intended to be used as: a phone. And the RAZR being a flip phone, there are only so many ways you can practically hold it.


RE: Engineer
By Aloonatic on 7/15/2010 12:14:56 PM , Rating: 4
Well, maybe the next company that he works for will value solid engineering etc. He'll probably be looking for a new job soon.


Not right.
By ghost101 on 7/15/2010 11:20:20 AM , Rating: 5
Whilst I certainly am loving the bashing Apple have been getting, I do not think a Senator should be writing an open letter clearly using his position to get publicity of the letter. Politicians shouldn't be endorsing or slamming goods produced by private companies unless they are doing something against the public interest.

This is a matter between Apple and its customers. As possibly a customer the Senator has the right to write a letter, but by making it public, he is exerting undue influence where he shouldn't.




RE: Not right.
By ghost101 on 7/15/2010 11:23:11 AM , Rating: 2
Maybe "slamming" was the wrong word. Being critical may be the better phrase to use.


RE: Not right.
By Reclaimer77 on 7/15/2010 11:32:50 AM , Rating: 5
quote:
The topic is a particular sore spot in New York; New York City has, according to Apple employees suffered from 30 percent iPhone dropped call rates.


I would agree with you, except for this. While it's true our Senators, especially Democrats, should be worrying about more important things - his constituents are absolutely being negatively impacted from this defective product. So in a sense, he's at least doing his "job" so to speak on this one.

And it's just a letter. I don't mind anyone exercising their First Amendment rights, even Congressmen. It's when they start exercising them via legislation that tightens my jaws. Rather have him writing letters than laws.


RE: Not right.
By transamdude95 on 7/15/2010 12:08:48 PM , Rating: 1
It's probably an election year for him.


RE: Not right.
By Devil07 on 7/15/2010 12:54:30 PM , Rating: 5
It's Charles Schumer, what did you expect out of such a political turd of a media whore.


RE: Not right.
By Helbore on 7/16/2010 5:53:48 AM , Rating: 2
quote:
Politicians shouldn't be endorsing or slamming goods produced by private companies unless they are doing something against the public interest.


Surely selling goods not fit for purpose is against the public interest. Ok, it might not be top on the agenda of items that need to be sorted, but aren't politicians meant to be the big guns of the people? ie. If a corporation thinks it can walk all over the little man, then the little man can complain to his representative in government, who has the clout (supposedly) to kick the corporation down a notch or two. It is possible people have written to their senator and asked him to do something because Apple have been so pig-headedly stubborn.

I admit I'm probably being naively optomistic in thinking a politician isn't doing this for publicity, but even if he has some selfish motives - and as long as it isn't getting in the way of him dealing with major issues - he is actually serving his people by openly standing up to corporate bullying.


of course they knew
By infodan on 7/15/2010 11:57:17 AM , Rating: 5
My Girlfriend works in one of the callcentres for Orange UK, when i said to her about the problems the day they were discovered she said "oh yeah we were told about that last week when i had my iphone billing training" so they knew about it at least a week before launch, and going by your article even longer.

She didnt know about the yellow screens though, so that info came in handy.




RE: of course they knew
By VahnTitrio on 7/15/2010 12:44:53 PM , Rating: 5
This sort of thing wouldn't make it past the proto-type phase without someone noticing. Unless "it just works" is taken to heart by the engineers where they figure after it's designed it'll just work.

I work in reliability engineering. Normally when a product gets to me, it's failure modes are already known, or at least the product engineer will have a list of concerns. A product can have failure modes and still be sold, that happens frequently. However in those cases the failure mode is usually something specific that will almost never occur. This failure mode is frequent, we'd never let them sell a product like that. Especially when it can be fixed for pennies, albeit at a very slight aesthetic setback.

In fact our lead reliability engineer once was offered a position at Apple. He decided not to take the job as he wasn't comfortable with their reliability methods. There aren't many west coast natives that would turn down a job in California to come to Minnesota unless they really smelled something fishy at the West Coast job.


What goes around comes around
By masamasa on 7/15/2010 12:20:44 PM , Rating: 3
Mud-slinging Apple just got slapped upside the head. About time. Time for some Microsoft commercials about Apple products....

Can you hear me now? 0 bars!




By Master Kenobi (blog) on 7/15/2010 12:37:25 PM , Rating: 5
If Verizon is smart they will have a field day with this using droid vs iphone commercials.


Hmm
By DaveSylvia on 7/15/2010 2:04:20 PM , Rating: 2
No reader1 posts lately?? With all the fantastic publicity Apple's been getting lately you'd think he'd be right there tooting the company horn!




RE: Hmm
By RedemptionAD on 7/15/2010 2:40:43 PM , Rating: 5
He retired a week or so ago in one of the other threads he gave his login credentialls out and quit.


The Fix has been leaked ...
By Xaussie on 7/15/2010 12:38:55 PM , Rating: 5
Apparently it involves placing a sticker showing 4 bars over the display. Problem solved.




I wonder
By amanojaku on 7/15/2010 11:21:28 AM , Rating: 2
quote:
The new antenna design, which wraps around the phone's frame was designed to minimize weight and size.
Couldn't a non-conducting paint (polyurethane, for example) have been applied to the antenna? While not perfect, it would have insulated the antenna, would be cheap, and would not affect the size or weight. Sure, it'll scratch off over time, but better than nothing.

Minor nitpick:
quote:
Also, U.S. Senator voices outrage and Apple's handling of the iPhone antenna problems




RE: I wonder
By bobsmith1492 on 7/15/2010 12:17:04 PM , Rating: 2
Probably not. A thin layer of paint provides capacitive coupling, and at high frequencies, it doesn't take much capacitance to act like a dead short.

You'd need a thick spacing, like a "bumper."


Software patch
By kamel5547 on 7/15/2010 3:12:56 PM , Rating: 2
The good thing about the software patch is they could always just have the phone display a maximum of one bar and point to a network issue. Honestly it sounded like BS at the start, and now it looks like a convenient way to point fingers elsewhere.




RE: Software patch
By cmdrdredd on 7/15/2010 5:47:50 PM , Rating: 2
quote:
The good thing about the software patch is they could always just have the phone display a maximum of one bar and point to a network issue. Honestly it sounded like BS at the start, and now it looks like a convenient way to point fingers elsewhere.


BINGO! Blame AT&T and say "that's why we are introducing a phone that can run on Verizon Wireless!" I can see their sales pitch now...


how hard would it be?
By dgingeri on 7/15/2010 4:01:09 PM , Rating: 3
Seriously, there is a really simple fox that Apple could to for all iPhone 4 owners: paint the damn antennas. They don't even need to use any particular color. They just paint over the antennas with a clear coat thick enough to insulate it, and it would be fine. This is probably what they'll do with the future supply of them.

The problem is Steve Jobs' inherently arrogant attitude. He won't admit to the problem, and therefore won't fix it.

I bet there will be a massive number of iPhone 4 owners who will just take Steve's word for it and just blame it on themselves for "holding it wrong." that's how Apple fans work.




Good Stuff
By Ard on 7/15/2010 11:38:11 AM , Rating: 2
This just keeps getting better and better. I an absolutely not surprised that Apple knew about this and stupidly chose aesthetics over functionality, despite multiple warnings. Now good old Chuck Schumer is involved and, based on my conversations in court today, the non tech savvy are becoming aware of the phone's problems thanks to all the media coverage. It's truly a perfect storm of potentially epic proportions. Apple will dictate their fate. Let's see if they're willing to dig the hole even further tomorrow.




Form Over Function
By rwpritchett on 7/15/2010 11:44:39 AM , Rating: 2
quote:
It appears that Apple blatantly disregarded the call for insulating its antenna over fear that it would impact the phone's size or weight.
Nobody should be surprised. Apple's #1 priority has always been that their products look good and are trendy rather than focus on performance/function in contrast to their "It Just Works" motto.




Verizon Commercials
By thomp237 on 7/15/2010 12:58:25 PM , Rating: 2
Verizon - "We have an antenna for that..."

I am sure most of you have seen it now, but this is the best commentary on the iPhone 4 to date - http://www.youtube.com/watch?v=FL7yD-0pqZg

"Its 3G and has the wifis..."




AMAZING
By Funky Santa Clause on 7/15/2010 1:39:21 PM , Rating: 2
"Engineer Warned Jobs of iPhone 4 Antenna Issues a Year Ago"

Many people have warned about Apples producs, but that dont matter, still they bought yellow tinted piss screen and faulty iPhones... and i´m laughing my ass off..=)




The Apple Way
By Iaiken on 7/15/2010 2:39:39 PM , Rating: 2
quote:
Apple has just rolled out iOS 4.0.1 which is supposed to correct the way signals bars are displayed on the iPhone 3G, iPhone 3GS, and iPhone 4.


Don't actually fix the problem, just change the display formula so that it doesn't look like there is a problem.

Marketing 101: Perception is more important that reality.




"Blast"? "Outrage"? Really?
By treesloth on 7/19/2010 2:03:23 PM , Rating: 2
C'mon.... the letter from Sen. Schumer is billed as "outrage"? He's "blasting" Apple? WTF is this? The full text of the letter can be read here:

http://schumer.senate.gov/record.cfm?id=326405&

I see neither "blasting" nor "outrage". I see a senator who wants to "express concern". He wants to "urge" corrective actions and an explanation. He "laud(s)" them for "innovative efforts and service to millions of Americans".

But where's the blasting and the outrage? Makes for a great headline and inflammatory story, but completely misrepresents the Senator's letter. And I really have no axe to grind... I don't particularly like Sen. Schumer and am indifferent to Apple. I just dislike editorial and journalistic deception.




By AntDX316 on 7/20/2010 5:14:32 AM , Rating: 2
it fits so well here, I mean, I can't understand why Steve Jobs didn't listen to his top engineer




Who cares??
By sweetspot on 7/21/2010 1:22:26 PM , Rating: 2
Seriously everyone complaining about a cell phone needs a life, so what if its broken or flawed, we have thousands of crummy cell phones on the market nobody even says 1 word about those.

If everyone whom complained or praised their cell phone brand grouped up, and diverted that effort the world hunger issue would be resolved.




By Tony Swash on 7/15/2010 11:54:27 PM , Rating: 1
I found this interesting and detailed Anandtech analysis article which explains exactly how Apple have changed the way reception is displayed on the iphone - seems an improvement to me.

http://www.anandtech.com/show/3821/iphone-4-redux-...




APPLE IS DUMB ETC
By icanhascpu on 7/15/10, Rating: -1
RE: APPLE IS DUMB ETC
By vision33r on 7/16/2010 7:47:48 PM , Rating: 1
Most techies don't understand about business.

A sale is a sale, it doesn't matter if the item is broken or sucks.

That's the mantra you need to understand about business.

Apple has your money and that's all that matters to them and cooking up a nice excuse with a free bumper it a cheap solution for them.

Compare to Android, Verizon is trying to offer super deals just to give away the phones and demand is way behind the iPhone.

Sprint says the EVO 4G demand is high and supply is tight but a leaked memo out they haven't even sold more than 200,000.

So who's winning here?


RE: APPLE IS DUMB ETC
By sweetspot on 7/21/2010 1:32:19 PM , Rating: 2
"Compare to Android, Verizon is trying to offer super deals just to give away the phones and demand is way behind the iPhone."

How is sold out 1st day same as iphone 1st day sale of the droid x less demand?? Thats max demand as it sold out on launch day same as iphone, so no difference demand wise as it capped out, and is back ordered currently.


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