Print 4 comment(s) - last by piroroadkill.. on Mar 5 at 9:55 AM

The film is passing on DVDs and the cinema, and will directly to the Xbox 360 today

In the realm of music and movie consumption, all signs point to increasingly digital methods. Gone are the days of CDs and DVDs -- now it's all about services like Spotify and Netflix. This shift made a strong point today, as an indie British film will be the first to be distributed through game consoles rather than DVDs or cinema.

The indie British comedy "Pulp," which is about a struggling comic book publisher, will be released through Microsoft's Xbox console via Xbox Live starting today.

Typically, movies make their way to movie theaters or go straight to DVD once completed, but according to "Pulp's" creator -- Adam Hamdy -- there aren't many distribution opportunities for up-and-coming filmmakers in the UK.

"At the top end of the indie film business the UK is still pretty healthy, but it's the middle tier and the lower budget tier that's struggling," said Hamdy. "Where they would have been released straight to DVD, the opportunities for doing that have really declined. Retailers have gone out of business because of the threat of piracy and because of legitimate digital downloading. There has been a decline in the middle to lower budget tier of films that used to get made."

Pav Bhardwaj, Xbox Live's product manager, said the console will offer films like this more often.

"It's a great fit," said Bhardwaj. "The film is really well aligned with our audience. All our audience like that sort and types of film and it's great to support British talent."

Now could be an especially great time for artists to offer content via game consoles, since China may soon lift its video game console ban. This would open opportunities in a huge market.

Source: BBC News

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

So basically..
By FITCamaro on 3/4/2013 7:53:20 PM , Rating: 1
It sucks and no one would pay to see it in theaters.

RE: So basically..
By V-Money on 3/5/2013 7:53:12 AM , Rating: 2
What are you talking about FIT, have you been to the theater lately? People pay to watch horrible movies all the time. I doubt it could be that bad...could it...

RE: So basically..
By piroroadkill on 3/5/2013 9:55:26 AM , Rating: 2
There are movies in the cinema that are so bad you would walk out. That is definitely no indicator of quality. Sure, this film may/probably sucks, but that's not the point.

By Crazyeyeskillah on 3/5/2013 9:22:26 AM , Rating: 2
Realistically, if you don't have a huge advertising budget and/or campaign, unless a movie is considered one of the best ever released in that genre or 'game changing', then you have little to no hope of making any money off it. That's if you can even get ANY theaters to screen it for you. Large movie theaters don't just take in random movies and then advertise them on their websites and in the newspapers unless they expect actual viewer turnout to buy salty popcorn and buckets of soda. I think that enabling distribution on a variety of platforms like xbox is fantastic. I just wish streaming services that provide movies were actually bluray-quality and not some half chomped bit rate mess of audio and compression.

Even Blair Witch had advertising as it gained momentum in theaters, and was a nice departure from other slasher offerings at the time.

"This is about the Internet.  Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki