Print 14 comment(s) - last by inperfectdarkn.. on Dec 16 at 5:23 PM

The UFC is suing Ubisoft over its use of the term "ultimate fighter" in its marketing of the new Kinect game "Fighters Uncaged".  (Source: Ubisoft)

The UFC contracts THQ to make its official yearly MMA multi-platform title (former heavyweight champion Brock Lesnar pictured).  (Source: THQ)
MMA league wants all copies of game destroyed

Zuffa LLC, parent company of the Ultimate Fight Championship, a billion-dollar mixed martial arts empire, is making good on its reputation for trying to put as many litigious beatdowns in the courts as its fighters put in the cage.  The company has followed recent suits of streaming video sites, with a new suit against French-based gamemaker Ubisoft.

The UFC parent company is apparently upset about Ubisoft's promise to allow gamers to create "the ULTIMATE FIGHTING weapon".  Zuffa says that creates a false association with the UFC and "deliberate" confusion in the mind of the consumer.  And as the brand of street fighting depicted in the game is illegal in the U.S., Zuffa says that the game is "tarnishing" its brand reputation.

According to a report by MMA news site 
Sherdog and J.R. Riddell, an attorney at the global law firm Orrick, Herrington & Sutcliffe, Zuffa is demanding that Ubisoft immediately remove the slogan and that all outstanding copies of the game bearing the slogan be destroyed. 

The lawsuit is bringing new attention to what was a relatively quiet release for the French gaming giant.  Ubisoft's new fighting game looks to capitalize on the appeal of big-time wrestling and mixed-martial-arts "street brawlers" like Kimbo Slice.

The company's page for the game brags:

Compete against the world’s best brawlers in a secret tournament where winning means using only your body and mind as weapons. Battle your way through gritty streets and hidden arenas to prove your mettle and claim the title of top fighter.

Developed by AMA Studios, the game launched in early November and is available exclusive for the Microsoft Xbox 360.  The game employs the Xbox 360's new Kinect motion sensor.  And while some of the cartoonish moves may make serious martial arts enthusiasts wince, they will surely delight those looking for a more theatrical brand of violence.

The UFC banks on its own best-selling video game -- "UFC Undisputed" by THQ, which it releases on a yearly basis.  

It has previously clashed with another video-game superpower, Electronic Arts, which publishes a rival title.  Unlike the "Fighters Uncaged" title, "EA MMA" features more realistic mixed martial arts action.  UFC President Dana White has warned his fighters, "If you do business with EA, you won't be in the UFC."

As a result EA MMA mostly features fighters from the rival promotion Strikeforce, including high profile names like Fedor Emelianenko, Fabricio Werdum, Alistair Overeem, Gegard Mousasi, Cung Le, and Herschel Walker.  

Despite Mr. White's edict, two UFC fighters defied his order -- former light heavyweight/heavyweight champ Randy Couture and former International Fighting League light heavyweight champ Vladimir Matyushenko.  While displeased, Mr. White has been unable to score a knockout finish on these plans -- it appears that the two fighters retain the rights to their likeness, based on their UFC contracts.

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May Dana White Suck an Egg
By wordsworm on 12/14/2010 5:27:15 AM , Rating: 3
UFC gives MMA a bad name. Dana White is a chicken. (as can be seen from his reluctance to have an MMA showdown between UFC heavyweight champ and Fedor) UFC isn't even what it used to be.

In other news, the folks who own OED, aka the Oxford English Dictionary, are saying that they've copyrighted and trademarked the English lexicon. All words now belong to them. They're also getting a patent on alphabetization.

RE: May Dana White Suck an Egg
By jeepga on 12/14/2010 9:25:24 AM , Rating: 2
I agree that the UFC isn't what it used to be. MMA is big business and the problem with the UFC is that their business model has become more important than their fighting model.

I don't find the UFC nearly as entertaining as it used to be. And the constant litigation and complaining further erodes the enjoyment.

RE: May Dana White Suck an Egg
By mmatuff on 12/14/2010 10:09:09 AM , Rating: 1
I'm not the biggest Dana White fan, but to be fair, he did try very hard to get Fedor into the UFC. It looked to me like Fedor was the one who was reluctant.

About the article, the lawsuits are pretty laughable. Saying the UFC's image is tarnished because the game has street fighting...LOL. And Dana trying to prevent UFC fighters from dealing with EA seems childish at best.

RE: May Dana White Suck an Egg
By smackababy on 12/14/2010 10:16:12 AM , Rating: 2
How is it childish to prevent fighters, who are under contract with the UFC, from dealing with a rival developers when UFC is probably under contract with the makes of the UFC game (which licenses the fighters).

I see where they are coming from on the law suit (with out popular the Ultimate Fighter and the UFC has become), but come on with the law suit...

RE: May Dana White Suck an Egg
By wordsworm on 12/14/2010 8:52:40 PM , Rating: 2
To get Fedor, White only had to allow him to continue fighting in Russia and to bring his brother in, who was a decent enough fighter. Those were the main conditions required to bring him into Pride.

Fedor didn't because he was 'reluctant' to sell his soul. Good for him.

Who else is peeved with the name?
By The Raven on 12/14/2010 9:48:52 AM , Rating: 3
This guy looks real pissed about this too!

I am so sick of companies coming up with extremely generic names for their products and then telling everyone else that they can't use the ENGLISH LANGUAGE.

iPhone is one of my favorite because it is like they gave up trying to come up with a name. I mean that is like if the Xbox was called the 'xVideoGameConsole.' I guess Apple is lucky that 'iPhone' is easier to say, since it is plain ol' English surprise surprise. Another favorite is 'Windows' or 'Office.' You know it's bad when you have to put the manufacturer/publisher's name on it.

Try confusing 'Playstation' with something else. Or the name 'Microsoft.' Apple? Waste Management? What the hell kind of company names are these? Well that's fine if you want to call your company that, but don't get your panties in a bunch if someone SPEAKS ENGLISH!!!

This generic name thing reminds me of the old "Comedian A steals Comedian B's material" thing that goes on from time to time. Most recently I recall the George Lopez and others all coming up with the "If they want to build a wall to keep Mexicans out; who do they think is going to build it?" joke. They all started accusing each other of stealing that joke, while everyone and their dog was thinking the same thing. It wasn't that good of a joke that I'm hope didn't take much effort to come up with, yet everyone was crying like they just got raped.

RE: Who else is peeved with the name?
By Fritzr on 12/14/2010 3:05:50 PM , Rating: 3
Do you mean such unusual names as "The Soda Factory", "Standard Oil" or "General Electric".

Business names don't need to be inventive, they just need to ensure that they protect their reputation, by preventing others from using the same label in a manner that will cause people to think they are the other company.

If you see "Apple" on a box of fruit in the grocery store, it doesn't make you think Job's Mob grew the produce, but if you see "Apple" on an MP3 player, then you can reasonably assume that it was manufactured or at least licensed by Job's Mob.

It isn't the word per se, it is the reputation they are protecting. Using common words in any language, makes this more difficult actually as others can claim later that their usage is not labeling, but description.

This Ultimate Fighting description appears to fall in this exception class. UFC is simply claiming it was done in a manner that makes it appear that UFC is endorsing the product.

By The Raven on 12/14/2010 4:27:40 PM , Rating: 2
It isn't the word per se, it is the reputation they are protecting. Using common words in any language, makes this more difficult actually as others can claim later that their usage is not labeling, but description. This Ultimate Fighting description appears to fall in this exception class. UFC is simply claiming it was done in a manner that makes it appear that UFC is endorsing the product.

The game doesn't advertise with this specific combination of these 2 English words, It is like a rank you achieve in the game. In other words, they are just using English as English speakers do. It is not anything like calling a computer an apple.

My point is that if you want to protect your reputation with your name, get a better name. Of course you don't have to, but don't cry when someone uses English for their own normal purposes.

And you picked the worst example with Apple...
You must be new here at DT lol
This is the crap I'm talking about.

If you use a generic term for a name, be prepared for someone to use it in their own way as it is English (or some other language for that matter) after all.
General Electric can use the word general in their name but they shouldn't sue General Motors for using the word too. It is no wonder both companies use their initialisms instead. But there is a good example of companies who have figured this out a long time ago. Apple and UFC and Facebook need to grow up and get a clue.

The game was a bust
By Eomer of Aldburg on 12/14/2010 4:37:00 AM , Rating: 2
The company wants all copies destroyed..... what like the 5 copies that were sold? If anything the game would be free marketing to a different market of people? I highly doubly there's much money to be made from such a low rated game. If you don't believe me GameStop has it as one of the worst games of 2010.

RE: The game was a bust
By Fritzr on 12/14/2010 3:08:06 PM , Rating: 3
Even more reason to go on record as having no affiliation and no intention of endorsing or allowing the appearance of endorsement :D

All your words are belong to me.
By NubWobble on 12/14/2010 4:30:41 AM , Rating: 2
Apple sues all apples and dictionaries for the fruit being called apple.

These guys smell cash, screw them.

What about the real sport Ultimate?
By Jaybus on 12/14/2010 4:02:44 PM , Rating: 2
Come on! People were playing Ultimate long, long before there was a UFC. I think USA Ultimate, the non-profit organization that serves as the governing body of the sport of Ultimate in the US, should sue UFC for using the term 'ultimate'. I'm sure there are counterparts in Europe as well, and they too should sue UFC.

By Makaveli on 12/14/2010 10:10:09 PM , Rating: 2
This game is terrible and no one is going to buy it anyways I think dana white needs to chill out.

i gotta ask...
By inperfectdarkness on 12/16/2010 5:23:55 PM , Rating: 2
even though i'm a nintendo fan, which is more stupid:

nintendo copyrighting the phrase "on like donkey kong"

or UFC suing over use of the phrase "ultimate fighter"

vote now!

"This is from the It's a science website." -- Rush Limbaugh

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