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  (Source: Scott Petersen/MMA Weekly)
Dana White may think twice before picking a fight with the world's largest hacker collective

While the non-dead House's "Stop Online Piracy Act" (SOPA) (H.R. 3261) was almost universally loathed by the public and held up as a illustration of the deep lobbyist bribery and corruption afflicting America, it was much beloved by those who did the bribing.

I. Zuffa, UFC Back SOPA With Bribes

Enter the Ultimate Fighting Championship (UFC) -- the world's largest MMA organization -- and its owners Zuffa.  Zuffa holds a virtual monopoly on MMA, buying any substantial would be competitors and slowly engulfing/minimalizing them.  The UFC were among the large big media interests who sent bribes [source] to politicians regarding SOPA -- but declined to mention (officially) whether they were for or against it.

Bribe under table
Zuffa/The UFC were among those bribing politicians to pass SOPA. [Image Source: i-Sight]

But company's management have made their perspective relatively clear.  Company CEO, co-founder, and co-owner Lorenzo Fertitta wrote in a letter to Rep. Lamar Smith (R- Tex.) -- SOPA's House co-author:

The piracy of live sporting events is illegal, it kills jobs, and it threatens the expansion of U.S.-based companies.  This is the issue that keeps us up at night, and we are very concerned about the theft of our shows. 

Despite pulling over a billion in revenue a year, Mr. Fertitta contends that pirates cost the UFC tens of millions in extra revenue.

Fertitta SOPA
UFC's CEO and co-owner Lorenzo Fertitta was a top SOPA supporter [Image Source: MiddleEasy]

The SOPA support caused the UFC's homepage to become the target of the frustrations of Anonymous, the world's largest hacker collective.  Anonymous claims well into the ten thousands of technical savvy participants worldwide and are a fascinating social phenomena in that they act as a group-without-a-leader, with individual "anons" organizing activist hacking raids.

The group may be controversial, but it's earned praise for its pro-democracy work.  The group played a critical role in "Arab Spring", a movement that deposed several Middle East dictatorships.

In the UFC's case, their website was hacked on Jan. 22:

II. The Fight -- Dana White v. Anonymous

UFC President Dana White, also a co-owner in the company, took to Twitter blasting Anonymous and promoting SOPA.  On Jan. 22 he wrote, "@masontbell9 nice fake account. Hacking the site is not a big deal dummy. We are not in the website biz. Today was a great day!!! Pats!!!!"

The on Jan. 22 he taunted, "@fjbar75 the Internet is the coward capital of the world"

But yesterday the exchange grew more heated after Dana White threw his support in for SOPA in a UFC on FOX 2 post-press conference interview.  He commented, "Is SOPA the perfect bill? No, it's not.  The only thing that we're focused on is piracy. Piracy is stealing. If you walk into a store and steal a f------ gold watch, it's the same as stealing a pay-per-view. I don't care what your twisted, demented idea of stealing is. These kids grew up on the Internet never had to pay for anything, so they don't think they should have to."

Dana White tough guy
Dana White called out Anonymous in an interview, challenging them to do their worst.
[Image Source: ProMMA Now]

From there he issued a challenge to Anonymous: "Keep hacking our site. Do it again. Do it tonight.  These guys look like terrorists now, and a bill that was about to die is about to come back."

Those proved to be fighting words.  Over on Twitter things got real ugly, real quick:

YourAnonNews Anonymous (News): Ahoy @danawhite – what do you have against the Internet? We’re just curious, as we were quite surprised at the harsh tone of your comments.

Anonymous (News): @danawhite – I’m curious, do you support what we do, in terms of activism & raising public awareness of critical security/privacy issues?

danawhite Dana White: @YourAnonNews i love the Internet. It helped us grow our biz. Stealing is stealing! And hacking into people’s (expletive) is terrorism.

LucGib, Anonymous member: @danawhite @YourAnonNews LMAO terrorism? Really. Tell that to the ppl who lost their lives fighting actual TERRORIST!

Dana White: @YourAnonNews same guys on the net bitching about fighter pay are the ones who are stealing from them. That are our partners on PPV!

Dana White:@LucGib @youranonnews not true, fighters get a piece of PPV and even if that wasn't the case u think it's ok to steal from us?

Dana White: @YourAnonNews and yes cowards hide on the Internet! At least I’m man enough to say all my (expletive) in public and not hide behind a screen name!!

Dana White: @YourAnonNews no i’m a fight promoter. I put on fights. People are stealing my shit on the net and selling it or selling ads on it.

AnonyOps Anonymous (Ops): @danawhite tell that to the freedom fighters in Syria (and in many other countries) who, if their names were known, they’d be murdered.
Retweeted by YourAnonNews

Anonymous (News): @danawhite Just because you’re a “fight promoter” doesn’t mean you can’t also have an opinion on social issues that affect society.

Anonymous (News): @danawhite – So all our activism, mass protests, & helping Arab Spring fighters around surveillance to organise…you do not support? :(

Dana White: @YourAnonNews me and my partners have busted our ass for 10 years to build the sport and co. When you steal you should be dealt with! Agree?

Anonymous (Ops): @danawhite your characterization of anonymous persons betrays a gross ignorance of government reprisals.
Retweeted by YourAnonNews

Anonymous (News): @danawhite Your generalisation of us & online activists as cowards/terrorists disappoints us. Many are fighting 4 positive social change.

Anonymous member (LucGib): @danawhite @YourAnonNews they dont steal from fighters, they take UFC revenue. Big difference. They get paid either way

Dana White: @LucGib @youranonnews not true, fighters get a piece of PPV and even if that wasn't the case u think it's ok to steal from us?

Anonymous member (LucGib): @danawhite @youranonnews 20 some fighters get a piece of the PPV SO THAT LEAVE ANOTHER 400 WITHOUT PPV REVENUE

Anonymous (Ops): I propose an MMA fight between Anonymous and @danawhite … Our martial art: the internet.
Retweeted by YourAnonNews

Dana White: @ADHR26 really!!!? Are you reading some of these tweets!? They said they are coming after me tonight that's fucking terrorism! I'm rite here

Dana White: @Xalgusod @youranonnews good for them! I know nothing about these guys and what they do. If they are not streaming my shit and hakn It idc

Dana White: @GTRMike1 @youranonnews I have never heard of anonymous. If they are not streaming my shit and hackin my website then I we have no beef

Dana White: @jcrugzz listen if you guys want to change the world, good for you! Just don’t steal my (expletive).

Anonymous (News): bwahahahah RT @CabinCr3w: Tossing some logs on the fire… expecting @danawhite soon. #CabinCr3w

Anonymous (News): @danawhite here, maybe this will show you what our work is and online work is important – Our work in Egypt:

Dana White: @YourAnonNews idk anything about it. Not my deal. I have my own daily battles. IRS are not mine and mine are not yours.

Dana White:  @YourAnonNews I’m sure you do but if u are ok with streaming my product or (expletive) with my website that’s not the way to do it.

Anonymous (Ops): d0x on @danawhite – #CabinCr3w via: @CabinCr3w:

III. The Knockout

Shortly after members of Anonymous created a tag on Twitter -- #OpUFC and began exchanging tips about attacking the site and going after Mr. White personally.  They breached the site's backend at 3 a.m., defacing the page yet again and redirecting its traffic to a webpage by the (intended ironic) name "ugNazi".

Josh Matthews, a respected anon and the admin of ugNazi writes then leaked Dana White's personal information writing:

JoshTheGod Josh Matthews 
(RT this): @danawhite #ufc #sopa #acta #pipa #d0x

The Pastebin linked above appears to contain Dana White's various properties, including his home address, his social security number,  his phone number, and his criminal history.

Soon after a copycat reportedly released info on Dana White's family members, which JoshTheGod condemned.|

Dana White Rashad face
The hackers scored a "knockout blow" on UFC President Dana White, quieting his anti-Anonymous rhetoric.  (For the non-MMA folks out there, this is a tribute to the famous "Rashad Face" meme. [Original Image Source: UFC]

But the fallout was clear -- Anonymous had delivered a knockout shot to Dana White.  But after the fight was over Mr. White remains defiant and continues to taunt Anonymous.  He writes:

danawhite Dana White: 
@Anonymous_420 ya ya u told me. Go get creepy and try to be scary somewhere else. That shit don't work here dork.

And he later posted, "I am the f---ing king of free speech."

But today after he perhaps became aware of his doxing he clammed up and has been silent on Twitter, dropping his repeated comparisons of Anonymous to terrorists.  Maybe Mr. White has grown a bit punch shy.  Or maybe he's just biding his time and plotting a rematch with Anonymous.

Either way, this has been a pretty interesting scrap thus far.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By ClownPuncher on 1/27/2012 7:44:01 PM , Rating: 2
What logical reason did this guy come up with to explain instigating Anonymous?

RE: ?
By shabby on 1/27/2012 11:08:36 PM , Rating: 4
He probably had no idea who he was dealing with, the way he was talking about "the internet" in a recent interview made him sound pretty ignorant.

Btw his birth certificate was just released

RE: ?
By idiot77 on 1/28/2012 3:45:21 AM , Rating: 5
Well, now there's about 100 Mexicans named Dana Frederick White, Jr.

RE: ?
By vol7ron on 1/28/2012 2:44:55 PM , Rating: 4
Yeah, it's a shame here. I think Anon was a bit too harsh on him, despite his taunting. He was just mad that there are people stealing his shit and all he was saying was "I don't care who you are, if you're stealing my stuff, we have a problem; if not, go do whatever it is that interests you." That's not directed at Anon, just at anyone that steals from him, which I feel the same way.

I don't think that DT should be re-posting his information, no matter how much we like/dis-like the guy, he has the right to some privacy. What I don't condone is any such bribery that involves politicians --- seriously, what happened to that news that there were so many congressmen that had Cayman accounts, that were committing tax fraud and the like. I'm tired of corrupt individuals influencing the direction of our nation.

RE: ?
By vol7ron on 1/28/2012 11:23:41 PM , Rating: 2
Kind of curious why someone would downvote this. Not really mad or anything, just kind of curious what the thought was - hope I didn't upset anyone

RE: ?
By derricker on 1/31/2012 12:07:07 AM , Rating: 2
It's not your fault, you tried to defend the Drama Queen White and the only person that likes him he finds it when looking at the mirror.

RE: ?
By Gondor on 1/28/2012 4:08:00 PM , Rating: 2
He probably had no idea who he was dealing with, the way he was talking about "the internet" in a recent interview made him sound pretty ignorant.

Internet - the whole of it:

RE: ?
By MrBlastman on 1/30/2012 9:54:43 AM , Rating: 2
Teh internets are serious bidness!!!!11111 :)

RE: ?
By Reclaimer77 on 1/28/2012 9:38:23 PM , Rating: 2
What do you expect from a guy who runs something that's barely more legitimate than pro wrestling? The only ones being robed here are those stupid enough to pay the exorbitant PPV fee to watch obvious rigged fights. People paid millions of dollars to watch Lesner in the ring for a whole 20 seconds before he takes an obvious dive, then announce he's retiring on the spot? That's some serious WWF scripted drama right there lol. Poor suckers...

I don't know what's more dumb; UFC or someone with an IQ of 75 (White) getting openly trolled over the internet by a hacker group that he can't do anything about.

RE: ?
By nafhan on 1/30/2012 9:53:44 AM , Rating: 2
What logical reason
Judging by the content of his Tweets... I'm guessing things never got to the "logical reasoning" point.

"Champion of free speech" made me laugh.

RE: ?
By Argon18 on 1/30/2012 5:57:27 PM , Rating: 2
"instigating" Anonymous? Really? That is exactly the reason that Anonymous is a terrorist group. They are vigilantes, they don't play by any rules, and they don't have any morals. They'll go after anyone they damn well please, for any reason they damn well please. People should live in fear, being careful of what they say so as not to upset the Anonymous overlords?? That is NOT a force for good in my mind.

it makes perfect sense now
By lucyfek on 1/27/12, Rating: 0
RE: it makes perfect sense now
By chmilz on 1/27/2012 7:58:56 PM , Rating: 5
Not true at all. Fans of MMA are willing to shell out hundreds for junk T-Shirts and douchy jeans. Plus, damn near every bar in my city shows UFC matches and charges $10 cover, and they're packed to the rafters.

I'm a fan myself, but not the douchy kind.

Also, Dana White, while I respect him, needs to check his ego and learn about SOPA and who would be injured in the crossfire. I agree his PPV deserves protection from theft, but not with legislation that basically screws everyone else.

RE: it makes perfect sense now
By FITCamaro on 1/28/12, Rating: -1
RE: it makes perfect sense now
By The Raven on 1/30/2012 2:01:37 PM , Rating: 2
Hmm...makes me wonder why he isn't going door to door breaking up PPV parties everywhere. You sir stole from this poor man!! How do you sleep at night?

Why didn't they?
By FredEx on 1/27/2012 10:45:28 PM , Rating: 3
They should have asked why UFC has to buy up all the small MMA concerns so they can dominate the field. I have much more of a problem with that then their (expletive) getting stolen. They pull dirty tricks taking over the competition and screw people (many fighters), I figure them losing a little money is karma.

RE: Why didn't they?
By ballist1x on 1/30/2012 7:28:41 AM , Rating: 2
So that the UFC can get the best fighters and put them into the UFC? otherwise these fighters are contracted to another organisation and may never get to the UFC, cue many fans complaining that the UFC Champion never fought, such and such, etc.

What do you expect them to do? Sign a few fighters and hope and pray?

Pride was going downhill before UFC bought, and im a pride nuthugger...Strikeforce was on its way out too. UFC kinda propped up these organisations, took the best fighters and put them into the UFC.

By mfenn on 1/28/2012 12:17:15 AM , Rating: 2
Mr. White needs to pay his taxes before the Feds put him in prison

RE: lawlz
By Mitch101 on 1/28/2012 9:50:03 PM , Rating: 3
I think he needs to cut back on his T-Shots. While I don't believe in Roid Rage I'm left to question maybe it only effects some people like Dana White. Coming off like a dumb jock welcome circa 1970.

I go in with a buddy for UFC or go to Hooters. Guess Im a thief since its Pay PER view. Dana acts like its Pay Per VIEWER. With how often UFC PPV airs you have to share the cost or see it in a bar. Too ridiculous for what started out as one step above bum fights into a nice fighting league driven by someone with a little smarts and too much T.

Could of had my money
By Ristogod on 1/27/2012 10:08:15 PM , Rating: 4
I listen to Joe Rogan's podcast all the time and I was basically sold that I was going to start paying and watching UFC MMA fights.

Now that they are showing their ignorance and their support for SOPA and PIPA, they won't be getting a dime from me. And no, that doesn't mean I'm going to steal it. I'm just not going to watch, which in turn means they lose money.

Can you link to a story about this?
By stm1185 on 1/28/2012 6:08:00 PM , Rating: 4
The group may be controversial, but it's earned praise for its pro-democracy work. The group played a critical role in "Arab Spring", a movement that deposed several Middle East dictatorships.

Never heard that before, and I read here regularly and you guys are like their Press Secretary. How'd I miss that one and where is a link?

By BZDTemp on 1/28/2012 12:28:14 PM , Rating: 2
Either way, this has been a pretty interesting scrap thus far.

I found this totally irrelevant for anything. I kept reading thinking that there had to be some real significant thing coming but as it turns out this was a waste of time.

Not everything Anon does and some exchange with CEO that clearly doesn't know what he is on about matters in no way.

The Knockout
By cessation on 1/28/2012 3:07:36 PM , Rating: 2
Can someone explain how Anon "KO'd" White? They defaced part of for awhile and that's a big deal? That cost zuffa or dana white tons of money? They also posted some of his personal info, so what? I'm sure he didn't want people to have that info but It's more of an annoyance than serious damage.

The same goes for Anon taking down for awhile, what did that really do? How exactly did that stick it to the fbi etc? Is that site so important that it has to be online 24/7?

It's funny watching Anon do all this but I honestly can't see how it's that big of a deal.

By RuptureX on 1/29/2012 10:41:57 AM , Rating: 2
Man dana white is such a stupid idiot...hahaha

I love these guys!
By JackBurton on 1/29/2012 8:30:15 PM , Rating: 2
I love these guys! Dana White just found out that the interest can make the leap to reality REAL quick.

And F Dana White!

Making themselves look bad
By morphologia on 1/30/2012 6:49:22 AM , Rating: 2
I have to say this...the way Anonymous went about this, they proved him right. They proved that they are terrorists by posting his personal info. Who does that, besides the Mafia in various crime TV shows and movies? It doesn't matter what righteous causes they support the rest of the time, they do stuff like this once, to anyone, even a total useless jerk like White, and they are terrorists.

Even an organized mob of intelligentsia (or pseudo-intelligentsia, since their terror tools are prepackaged and user-friendly now) is still a mob, and a mob functions by attacking without thinking and without proper justification; regardless of how honorable their base cause is, their means devalue what they do.

Sooner or later they will pay
By Beenthere on 1/30/2012 9:30:42 AM , Rating: 2
As long as Anon keeps hacking more of them will be arrested, prosecuted and shipped off to prison.

Gabe said it best...
By EBH on 1/31/2012 12:31:35 PM , Rating: 2
"Piracy is almost always a service problem and not a pricing problem."

Dana isn't smart enough to compete with free.

Middle man
By justniz on 2/1/2012 6:36:33 PM , Rating: 2
White is a fight promoter. Yet another middle man who can't make or do anything himself other than talk. He's identical to the RIAA, MPAA and all other 'agents' in that respect. They all make fortunes by taking a large cut of some productive persons work while providing nothing of value in return.

There is already term for any animal or insect that behaves this way in nature: Its called a PARASITE.

Who is?
By marraco on 1/28/2012 3:10:02 PM , Rating: 1
Who is really behind anonymous?

It could be any government, the CIA, the Who Knows, an arrow to the knee. I will never buy on to it.

UFC #1 vs. now
By Wererat on 1/29/2012 1:21:57 AM , Rating: 1
UFC #1: No weight classes, all styles, a truly innovative way to push martial arts forward.

UFC #tl;dr: Just another variation on staged pro wrestling. No, I shouldn't say that because there are a great number of people who train hard and aspire to improve their art; but the business behind the sport has become a sham.

By Siki on 1/28/12, Rating: -1
RE: Theft?
By KCjoker on 1/30/2012 5:41:33 PM , Rating: 2
It's stealing a PRODUCT so yea it's theft so it's you that needs to learn about the law.

Yeah great...
By FITCamaro on 1/28/12, Rating: -1
By sleepeeg3 on 1/28/12, Rating: -1
RE: Libel?
By teldar on 1/28/2012 6:27:20 AM , Rating: 2
I would say it's fair to call lobbying legal bribery. They pay politicians to vote on bills in a way to help the company the lobbyist works for.
You would have to be a politician or a lobbyist to think it's not some form of bribery.

RE: Libel?
By MathIsFun on 1/28/12, Rating: -1
RE: Libel?
By Warwulf on 1/28/2012 9:08:09 AM , Rating: 4
The only difference between bribery and lobbying is that lobbying os legal.

Remember, it's legal as long as it's a member of Congress that's doing it... just like insider trading.

RE: Libel?
By karielash on 1/28/2012 10:16:34 AM , Rating: 4
Bribery is bribery...doesn't matter how the people taking the bribes frame it.

RE: Libel?
By Reclaimer77 on 1/28/2012 9:10:48 AM , Rating: 1
I would say it's fair to call lobbying legal bribery. They pay politicians to vote on bills in a way to help the company the lobbyist works for. Bribery.

It seems that on Daily Tech people have this idea that lobbying exists only for large mega-corporations to throw money at politicians to pass bills.

By your definition thousands of lobbying activists groups, who lobby for gay rights, woman's rights, racial equality, environmental concerns, etc etc, are ALL guilty of "bribery" as well.

Not saying our system is perfect. But where do you draw the line between "bribery" and citizens having a advocacy voice in our government?

RE: Libel?
By Warwulf on 1/28/2012 9:13:21 AM , Rating: 1
There's a mechanism for citizens it have a voice in government.

It's called voting.

RE: Libel?
By Just Tom on 1/28/2012 9:31:13 AM , Rating: 1
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

RE: Libel?
By Warwulf on 1/28/2012 9:35:41 AM , Rating: 3
I'm sure the framers of the Constitution didn't mean bribery when they wrote "petition the government".

First Amendment does not cover speech that is illegal. You can't bribe a police officer or judge, threaten the lives of witnesses, or yell fire in a crowded theatre. Lobbying (and insider trading) should be prohibited in Congress.

RE: Libel?
By Just Tom on 1/28/2012 10:08:14 AM , Rating: 2
And yet there have been no laws broken. Beyond that why do people only talk about the 'bribery' of the pro-SOPA side when the anti-SOPA side was engaged in the same behavior?

Making laws against lobbying Congress would never fly, firstly because Congress would not allow it and secondly because it would not stand up in court.

Lobbying is so large because government controls so much of the economy. You want less lobbying, have less government. There is no other real solution.

RE: Libel?
By bupkus on 1/28/2012 1:19:15 PM , Rating: 2
You want less lobbying, have less government. There is no other real solution.
I think I'm going to give this some real thought.

The only problem is, neither of the two parties have been active to reduce the size of government.

RE: Libel?
By Reclaimer77 on 1/28/2012 10:09:08 AM , Rating: 3
There's a mechanism for citizens it have a voice in government. It's called voting.

You're funny if you actually believe that.

What has happened over the past 200 years is lawmakers have added layer after layer of bureaucracy on top of the Government the Constitution originally laid out. To the point that the day to day decision making and running of this monstrous bureaucracy is totally hidden and out of the hands of the voting public.

For the most part voting doesn't actually change the bureaucracy and practices of them, it just changes the people sitting over them. Politicians know this, which is why the only thing that will get them to listen to you or care is large sums of money. Usually.

If you want to limit the impact of lobbying, bribery, whatever. You HAVE to limit the powers and size of the government first. Which is what the whole point of the Constitution was in the first place. We've just lost our way.

RE: Libel?
By Reclaimer77 on 1/28/2012 10:23:05 AM , Rating: 2
Actually in most cases lobbying actually HELPS them get re-elected. How many times have you heard some politician say something like;

"My constituents asked me to look into (whatever lobbying group concern) and I heard you! I drafted Bill (such and such abomination) and got it passed through Congress and signed by the President!!"

Point is, lobbying is only viewed as "bribery" and wrong when it pushes an issue we don't like. Human nature being what it is. If we view the end result as benefiting us or being overall "good", we conveniently leave out how it helped get it drafted, passed through House/Senate, and signed into law.

RE: Libel?
By wasteoid on 1/28/2012 11:51:47 AM , Rating: 3
lobbying is attempting to influence a congressman. that does not automatically assume giving money to the congressman. let the lobbyists attempt to influence without giving money or other bribes to congressmen, and then it will no longer be bribery. how would they influence congressmen without bribery? how about by using convincing logical arguments? that would probably only work if the congressmen were capable of rational, logical thought.

RE: Libel?
By Camikazi on 1/28/2012 12:31:30 PM , Rating: 3
Having a voice and trying to get things changed as a group is one thing, but outright paying politicians to change their minds and vote your way is bribery no matter who does it. With one you actually get the person to think about the issue and make up their own mind, with the other the person will vote your way no matter what their feelings on the issue.

Using phrases like "gay rights, "women's rights" or any other means nothing, if you pay to get them to vote for you it's bribery and should not be allowed.

Great Article!
By Darksurf on 1/27/12, Rating: -1
Interesting source article.
By Just Tom on 1/28/12, Rating: -1
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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