U2’s Bono Apologizes for Forced “Songs of Innocence” Album Downloads
October 15, 2014 7:55 AM
Even "free" has its costs
The album may be called “Songs of Innocence”, but U2 frontman Bono is admitting guilt when it comes to forcing the [albeit] album onto users following the
launch of the iPhone 6 and iPhone 6 Plus
. While free definitely sounds like a good deal to most, the problem at hand came with iOS users that had Automatic Downloads enabled on their devices. With that option ticked, the album was forcibly downloaded onto iPhones, iPads, and iPod touch devices without user consent.
For his part in the whole mess, Bono is apologizing to iTunes customers that feel that they were forced to be a part of Apple’s $100 million promotional deal. In a Facebook interview in which U2 fans posed questions to the band, the following question was asked of Bono:
Can you please never release an album on iTunes that automatically downloads to peoples playlists ever again? It’s really rude.
Bono took the question, and after a pained sigh, responded:
Oops. Um. I'm sorry about that. I had this beautiful idea and we got carried away with ourselves.
Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.
There's a lot of noise out there. I guess we got a little noisy ourselves to get through it.
Touted as the biggest album release of all time
, “Songs of Innocence” was provided as a free download to the over 500 million iTunes users around the world. According to Apple’s iTunes chief, Eddy Cue, the album itself was downloaded more than 26 million times following its September 9 release date.
Cue went on to add that another 81 million users “experienced” the album via other avenues such as iTunes Radio and Beats Music.
However, there was so much blowback over the forced album downloads that Apple was forced to
post a support document and a software tool
to remove the offending album from iTunes libraries.
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