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Toyota Prius  (Source:
It will also show off its hydrogen fuel cell vehicle at the 2014 Consumer Electronics Show in Las Vegas

Toyota isn't messing around when it comes to green vehicles, and the automaker is further proving that with 15 new hybrids due by 2015, early specs for its next Prius and even a hydrogen fuel cell vehicle in the works. 

Toyota announced this week that it would unveil 15 new or redesigned hybrids globally with new powertrains that allow for lighter and more affordable vehicles. The lighter weight allows for greater fuel economy, and performance will also get a boost from enhanced electric motor, battery and gas engine technologies. 

But there's one hybrid in particular that Toyota favors: the Prius. According to the automaker, the next-generation Prius will have better batteries with higher energy density. The company said it's using nickel-metal hydride and lithium-ion where necessary and even upped its research on new battery technologies like solid state and lithium air as well as magnesium. 

The next Prius will also feature smaller electric motors; thermal efficiency of the gasoline engine will be boosted from 38.5 percent in current models to 40 percent in the next-generation; the use of Toyota New Global Architecture (TNGA) will allow for a lower center of gravity and increased structural rigidity, and better aerodynamics will offer an all-new exterior design.

Toyota will also create the next-generation Prius Plug-in (PHV) alongside the next-gen Prius. 

To top it all off, Toyota is working on its first commercially available hydrogen fuel cell vehicle It will be a mid-size four-door sedan, which will make its way to the Tokyo Motor Show in November.  That vehicle will also make an appearance in North America come January at the 2014 Consumer Electronics Show in Las Vegas.

“I would like to see us -- as an industry -- accomplish the same thing in the U.S.,” said Bob Carter, Toyota Motor Sales (TMS) Senior Vice President of Sales.  “That is…5 million hybrids, cumulatively, in the U.S. by close of business 2016.  That results in 3 billion gallons of gasoline saved, which is more than enough gas for the entire population of the United States to drive from San Francisco to Los Angeles in a Prius. It’s do-able. And I think we will do it.”

Source: Toyota

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STI and a Prius
By vision33r on 8/29/2013 5:36:31 PM , Rating: 1
I had 2006 STI and 2004 Prius, wife drives the Prius but more and more I am driving the Prius. It handles pretty well, very easy to drive and gets ridiculous MPG while there are more gadget toys inside than BMWs.

Is it quicker than the STI? No, is it more fun than a STI? It's not but it gets you around and leaves plenty of dough left for my tech purchases.

RE: STI and a Prius
By Solandri on 8/30/2013 1:55:37 AM , Rating: 2
The Prius doesn't save you that much money. You're being misled by the MPG because it's the inverse of fuel consumption. High MPG means less fuel savings for a given improvement.

Your WRX STI is rated for about 21 MPG. If you drive 15,000 miles in a year, you'll burn 714 gallons.

The Prius is rated for 50 MPG. If you drive 15,000 miles in a year burning 300 gallons. Wow! You saved 414 gallons! Right?

Hold on. What if you got a car rated at an MPG right in between those two? 35.5 MPG. At 15,000 miles per year, you'd burn 422 gallons, or a savings of 292 gallons.

21 -> 35.5 MPG (14.5 MPG improvement) = 292 gallon savings.
35.5 -> 50 MPG (14.5 MPG improvement) = 123 gallon savings.

292/123 = 2.38. The first 50% of MPG improvement saves you almost two and a half times as much fuel of the second 50%!

See what's going on? The higher the MPG gets, the less savings you get from each MPG gained. A car which "only" got 35.5 MPG would get you over 70% the fuel savings of the Prius (over the STI), even though its MPG rating represents half the improvement of the Prius.

Don't be misled by high MPG. The real number you want to look at if you want something proportional to money saved is 1/MPG.

RE: STI and a Prius
By rzrshrp on 8/30/2013 7:40:49 AM , Rating: 2
All of your math may be correct but it still doesn't invalidate what the poster said.

STI to Prius 414 gallons annually=$1449 per year($120 per month)

35.5MPG car v Prius=$430 per year ($35 per month)

Even with the "misleading" 35.5 to 50 mpg upgrade, over 10 + years, we're talking more than $4k in savings. I don't feel like factoring in inflation but gas prices will be rising at least as fast as inflation I'm sure so it'll probably balance itself out.

Your scenario of buying a 35.5 car doesn't even fit the situation. He already has access to a 50mpg car so if he shifts his driving to that he will save a significant amount in fuel. Why would buying another car even enter the equation?

RE: STI and a Prius
By Reclaimer77 on 8/30/2013 8:25:27 AM , Rating: 2
Who cares? Only an idiot compares an STI to a goddamn Prius. They aren't even in the same class.

Nobody buys an STI for fuel savings. I own two Imprezas, one an '05 STI. I thank the automotive gods that in this age of boring hybrids and family wagons cars like the Impreza even exists. Cut the mileage in half, I would still drive it everyday.

RE: STI and a Prius
By jdm_zvw30 on 9/17/2013 8:00:04 PM , Rating: 2
You're also forgetting to point out that the op probably saves a considerable amount of money in insurance as well. I have a 350Z and spent close to $3,000 in gas in 2012 alone (just commuting). I had my Prius 2 months short of 2 years, driven over 20k miles, road trip all over the place and spent a collective $1,700 in TWO years.

Let's not even start with insurance. I pay $2,400 a year to insure the Z. I pay only $750 a year to insure the Prius with much better coverage than the Z.

Yeah, the two cars are different class, yeah we get that the Prius is an eco car and the Z is a driver's car, yeah all the sh!t you Prius and hybrid haters love to regurgitate I've already heard -- but hey, if you want to talk figure and savings, might as well lay all the variables on the table.

In a year alone, I save over $5,000 in gas and insurance, driving the Prius and garaging the Z. Both cars are paid off, so car payment isn't even entered into the equation.

RE: STI and a Prius
By Monkey's Uncle on 8/30/2013 9:23:01 AM , Rating: 2
You are forgetting one very important bit here:

STI runs on premium gas (91 octane required) 12.6 (22) / 8.8 (32)

Prius runs on regular gas (87 octane) MPG: 3.7 (76) / 4.0 (71) (city / hwy -- liters/100km - imperial mpg in brackets)

when you factor in the gas grade requirement into the value of each the cost of running that STI jumps to well over double using the same amount of fuel.

RE: STI and a Prius
By Nutzo on 8/30/2013 11:11:52 AM , Rating: 3
Except you are using the combined highway/city numbers which does not apply to a lot of people.

I drive 95% city, most during heavy rush hour traffic, so a hybrid makes a huge difference in my mileage.

If I drove 95% highway, assuming it wasn’t all rush hour stop & go traffic, I'd seriously consider a diesel.

This is still a mostly free country, so you can drive whatever you want. For me it’s reliability, and good mileage at a reasonable cost that’s important, so I bought a Toyota hybrid (but not a Prius). I do like being able to go over a month between fill-ups.

Not Boring
By Tedtalker1 on 8/30/2013 6:37:33 AM , Rating: 2
I have a Yaris and there's a big aftermarket supplying performance parts to give it go kart like handling. Anti-sway bars, stiffer springs, struts, chassis bracing, etc.

You can make your car very exciting with just some carefully chosen upgrades.

RE: Not Boring
By flyingpants1 on 8/31/2013 12:14:43 PM , Rating: 2
That's cool. You might as well put a spoiler on a potato.

RE: Not Boring
By Tedtalker1 on 8/31/2013 4:18:58 PM , Rating: 2
No need for a spoiler on the front wheel drive 40MPG daily driver. I reserve that for the turbo Miata weekend car. Both are fun to drive. Like they're on rails. Zoom! Zoom!

Now get off the PC and go wax your mom's Suburban.

RE: Not Boring
By shaidorsai on 8/31/2013 4:04:57 PM , Rating: 1
I'd be laughing if I wasn't crying. There never has been, and never will be, anything "very exciting" or even just "exciting" about a car like a Yaris. A car like a Yaris is an appliance similar in every way to a gets a job done...but that's all that can be said for it. It might be exciting if it was being towed by a Ford Raptor at 125 mph...maybe.

RE: Not Boring
By Tedtalker1 on 8/31/2013 4:31:04 PM , Rating: 2
You'd be surprised by what people are doing with the Yaris. Give it 300 hp and the right suspension mods and it becomes exciting. Do you not understand the difference between a tuned Yaris and a stock Yaris? I'm talking about a car for people on a budget. I will agree a Ferrari is beyond exciting.

RE: Not Boring
By Monkey's Uncle on 9/2/2013 10:08:26 AM , Rating: 2
Not exciting? Stuff twin engines with a combined 500hp and you will get exciging.

WooHoo! That's one hot potato.

By sleepeeg3 on 8/30/2013 12:46:46 PM , Rating: 2
When did DailyTech become the TK hybrid car report? Enough already. Sheesh.

RE: Hybrids
By drycrust3 on 9/1/2013 12:06:58 PM , Rating: 2
The new Toyotas' incorporate new technology, hence they are fair game for being reported here.
One of the really important things being reported is Toyota's investing heavily in research on new forms of battery technology. We all saw the drama when a competitor's car that had been involved in a crash caught fire after several weeks of being left unattended, hence the need for more resilient forms of battery technology.
As the price of petrol is expected to continually rise even after allowing for inflation, then it is highly likely that most of us will be driving a hybrid or electric car (or riding a bicycle) in the next 20 years, so this is relevant.

40% thermal efficiency?
By boeush on 9/4/2013 5:40:07 PM , Rating: 2
Color me deeply impressed. 40% thermal efficiency is power plant turbine territory. I never thought good-old tiny gasoline piston engines could get that efficient.

Frankly, I have a hard time even believing it; I thought it was mostly a settled fact that gasoline engines don't get more than ~25% efficient...

Toyota impressing
By jackpro on 9/5/2013 4:30:50 AM , Rating: 2
I am seriously considering a hybrid but want performance as well am looking at a Lexus GS450H 253 kW (339 hp) not bad

By danwat12345 on 9/24/2013 3:40:24 AM , Rating: 2
According to the greencarcongress article linked below, the next gen Prius was supposed to have an engine of thermal efficiency of a bit more than 40%, thanks to a lean burning turbocharged engine

Yes, lean burn, no engines on the market right now do lean burn. Honda used to but they couldn't keep the emissions low enough for the new standards so they haven't done it in 8+ years.
There are 2 possible future engines for the Prius, one is a direct injected Atkinson cycle, that 2.5 years ago they achieved 42.4% efficiency.

The turbocharged lean burn engine 2.5 years ago they had achieved 43.7% thermal efficiency.

Hopefully the next gen plug-in Prius won't be grossly more expensive than the regular Prius for probably <20 miles EV range

Getting rid of the torsion beam rear suspension would be awesome
Hopefully AWD as options for both the regular Prius and Prius V, doubt it will come to the Prius C since that it the cheapest Prius.

And to all those that are complaining of the high cost of a Prius, why not buy one used? Buy a 2010 Prius in 2015 for cheap and reap the benefits. They are very reliable and get great gas mileage and with the 3rd gen Prius at least, you can put in a rear sway bar for better handling.

By Captain Awesome on 8/29/13, Rating: -1
RE: nice
By retrospooty on 8/29/2013 12:44:26 PM , Rating: 2
LOL... But hey do make some awesome cars... Just not many in the "reasonable" price range.

This one is actually almost reasonable...

RE: nice
By exeedorbit on 8/29/2013 1:25:23 PM , Rating: 2
Thing of it is, there's not as much money in catering to enthusiasts (think Supra) as there is in catering to the masses. Most families would prefer a low-cost, cheap, and efficient vehicle that -while boring to drive- will get them from A to B safely. It's a business, not an endless endeavor to passionately satisfy your every need. (Though I imagine that would be quite nice)

RE: nice
By Flunk on 8/29/2013 1:28:38 PM , Rating: 2
How about the Scion FR-S? That's a fairly reasonable replacement for the Supra. RWD, 200bhp, small and light.

RE: nice
By HeavySnarker on 8/29/2013 1:54:52 PM , Rating: 2
An amazing car, but it only sold about 20K units in the past year. The Prius sells that many EACH month.

RE: nice
By Samus on 8/29/2013 2:29:37 PM , Rating: 2
Sports cars have never been consistently profitable, mass-market vehicles. Which is why Toyota discontinued the Celica and Supra in the first place.

Don't forget, even in the late 80's the Mustang was on the chopping block, a car that used to sell 500,000 units anally in the 60's. Times change.

RE: nice
By ERROR666 on 8/29/13, Rating: 0
RE: nice
By ChronoReverse on 8/29/2013 5:05:02 PM , Rating: 2
You must have only ever known the 7th generation Celica of the 2000's.

RE: nice
By purerice on 8/29/2013 10:29:21 PM , Rating: 2
'96 to '99 models were the best. Fun cars inside and out. I knew several Celica owners and none complained except when Toyota discontinued it.

RE: nice
By ihateu3 on 9/18/2013 12:15:23 AM , Rating: 2
No no, you are very wrong... Celica turned into a girls car after it went FWD, the only redeemed ones where the alltracs... Celica use to be a good sports car, all the RWD ones you do not know about, even the TE72 from the early 70's.

Clearly the Celica went girl car with FWD, considering the Supra was a model of the celica (Celica Supra) until the Celica decided to get all girly, then the Supra split away to become its own car and retain its RWD and performance...

While we where rocking Supras (what celicas use to basically be) you where really thinking that gen Celica was the best?? SMH...

RE: nice
By Samus on 8/30/2013 2:41:42 AM , Rating: 2
ERROR666 -- apparently doesn't pay attention to the WRC, which the Celica All-trac (GT-four) completely dominated from 1990-1994.

I'd also like to point out that Subaru's success in the WRC was mostly the doing of Toyota. The Impreza GC-platform wasn't developed by Fuji Heavy Industry. In fact most Subaru's and Toyota's share platforms now. The companies are intertwined, with the exception that they don't use each others powerplants (excluding the FR-S/BRZ.)

Toyota essentially started working with Subaru in the WRC after Toyota themselves were banned for cheating in 1996.

RE: nice
By Skywalker123 on 8/30/2013 2:52:27 AM , Rating: 3
Don't forget, even in the late 80's the Mustang was on the chopping block, a car that used to sell 500,000 units anally in the 60's. Times change.

People aren't into anal like they used to be

RE: nice
By Myrandex on 8/30/2013 8:54:00 AM , Rating: 2
I dunno still seems pretty popular :)

RE: nice
By retrospooty on 8/29/2013 1:54:49 PM , Rating: 2
Yup... Toyota has become a massive powerhouse on bland. I personally prefer Hondabland over Toyotabland though.

RE: nice
By jemix on 8/29/2013 3:59:40 PM , Rating: 2
I agree - Hondabland trumps Toyotabland.

RE: nice
By ERROR666 on 8/29/2013 4:16:46 PM , Rating: 1
Agree but I personally prefer to avoid both toyotabland and hondabland. For me the only japanese manufacturer that's trying to build decent cars is Nissan.
Both honda and toyota are just like a dishwasher. They work, but they're so boring.

RE: nice
By purerice on 8/29/2013 10:31:56 PM , Rating: 2
Debbie Downers out in force today. Why not give an example of something you like better? You're complaint is that they are too boring? I hear Yugos are mighty exciting rides. They never get boring anyway.

Even if you don't like Toyota or Honda, Subaru makes some cars that should at least be somewhat fun.

RE: nice
By flyingpants1 on 8/31/2013 12:06:45 PM , Rating: 2
You didnt read the post you replied to. He said Nissan.

RE: nice
By shaidorsai on 8/31/2013 4:09:05 PM , Rating: 2
Don't believe that for a second. No one I know would willingly drive a boring car if they had a choice. I'd be willing to bet the vast majority of Toyota buyers are either one of two types - buying for perceived quality - or they lack the money for something more entertaining.

RE: nice
By Captain Awesome on 8/29/2013 1:53:48 PM , Rating: 2
Those do look awesome. But I think you're cheating when you use cars from their luxury division.

It would be like claiming there are lots of Fords with amazing interiors, and then using a couple Lincoln models as examples.

RE: nice
By retrospooty on 8/29/2013 4:48:33 PM , Rating: 2
"But I think you're cheating when you use cars from their luxury division."

I wouldn't call it cheating, it's the same company, designed and built by Toyota... The difference is purely marketing. Toyota created Lexus and Honda created Acura to be used the same way Ford uses the Lincoln brand... To make more money, but the difference is only branding. Lincoln doesnt have a separate CEO, Its Alan Mullaly of Ford. Same wth Lexus. Their CEO is Toyota's CEO.

RE: nice
By mgilbert on 8/29/2013 1:03:14 PM , Rating: 4
I drive an Avalon - and I keep right, except to pass. Yeah, it is boring, but at least I'm driving while your Chevy is in the shop!

RE: nice
By shaidorsai on 8/31/2013 4:15:58 PM , Rating: 2
Hmmm apparently most buyers don't share your opinion. Out of curiosity I looked on MSN auto...the Avalon scores lower than the Malibu. Times have changed apparently...

RE: nice
By rcarroll05 on 8/29/2013 1:29:07 PM , Rating: 5
I actually own a 2011 Prius and think it's a pretty cool car. Is it a new camaro, mustang, viper. No and it's not meant to be. Is it a chick magnet - no, but after being married for 20+ years I don't need it. I need it to save me money on transportation costs and that's what it does. I've hated filling up for gas with every vehicle I have ever owned, but to drive 400+ miles and only put barely 9 gallons of gas in the tank to fill it up, sure makes me smile.

RE: nice
By retrospooty on 8/29/13, Rating: -1
RE: nice
By SeeManRun on 8/29/2013 1:55:07 PM , Rating: 5
For a tech website, the amount of tech inside a Prius is pretty damn cool.

RE: nice
By Monkey's Uncle on 8/30/2013 9:10:04 AM , Rating: 1
Prius is cool.

And so are monkeys.

RE: nice
By Reclaimer77 on 8/29/2013 2:54:41 PM , Rating: 1
they specialize in serving people who drive under the speed limit in the fast lane in their prius or echo.

Uhh that's what hybrids are for. Hello?

Your OP was really stupid and poorly thought out. But hey, you got your troll in on Toyota. Good for you!

By mikeyjohn on 8/29/13, Rating: -1
"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs

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