 Toyota's new site "A Glass of Water"
Company says approach could reduce drivers' gas consumption by 10 percent
Amid
a wealth of ideas to cut fuel consumption from electric
vehicles to hybrids to stop-start
engines, Toyota believes that perhaps an equivalent opportunity
to save fuel is sitting in drivers' hands... or more aptly on their
dashes.
The company has launched a site called "A
Glass of Water". The site proposes that users drive as
if they have a glass of water on their dashboard. Of course
they don't actually suggest
driving with a real glass of water on the dash -- that could get
messy.
To avoid spilling your imaginary glass of water, Toyota
suggests accelerating gradually and smoothly, leaving space between
your car and things in front of it, and braking slowly. Green
bloggers EcoTrekker offer
an additional list of suggestions for "hypermiling" --
using driving techniques to increase your fuel economy. Toyota
offers its own list of suggestions here.
Fortunately
for iPhone owners, the abstract imagery of the Toyota program can get
a little more complete. They can download a "A Glass of
Water" app that
uses the iPhone's accelerometer to simulate a sloshing glass of
water. Drive wisely, or you avoid spilling that digital
glass.
Toyota says that ultimately drivers that diligently
stick to the program can gain at least 10 percent in fuel
economy.
Glass of water aren't Toyota's only fuel saving
efforts, though. The company's Prius
hybridvehicle has sold more units than any other hybrid on the
market, by far. Overall Toyota has sold over 2
million hybrid vehicles. It is currently working
on electric
vehicle designs with American automaker Tesla Motors.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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