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2010 Toyota Prius, the nation's bestselling hybrid vehicle

2010 Toyota Camry, the nation's bestselling sedan
The Prius' popularity continues to grow

Could the nation's best selling hybrid vehicle unseat the nation's best selling sedan?  The Toyota Camry has been atop U.S. sales charts for 11 of the past 12 years and has helped Toyota to become the world's largest automaker in terms of sales.  However, according to Jim Lentz, president-Toyota Motor Sales U.S.A. Inc., there's a very real threat to it, which may steal away its sales crown sometime in the next decade.  That threat is the Toyota Prius.

The Prius, the second mass-produced hybrid to be offered in the U.S. is currently in its third generation, with the 2010 model year.  Featuring a refined design, the vehicle sports incredible mileage for a gasoline-driven vehicle, offering 50+ mpg in typical driving.  DailyTech recently test drove the vehicle and was impressed not only by its fuel efficient performance, but also its improved acceleration and handling, thanks to numerous upgrades over the second generation including a bigger engine, aerodynamics improvements, and new brakes.

We weren't the only ones who were impressed, though.  In August alone, Toyota sold close to 19,000 Prius, and it's looking to ramp up production.  In the months since, it has continued to move units aggressively -- for example, last month it was in 10 place for vehicle sales by model, shipping approximately 13,500 units.  Unsurprisingly, the top car on the list was the Toyota Camry, though it was beat out in the light vehicle class by the Ford F-Series and the Chevy Silverado.

Mr. Lentz speaking to Ward's Auto commented, "I think long-term, Prius as a nameplate could even outsell Camry as a nameplate, into this next decade.  I think Prius will become just that much stronger."

He says that the demand for green cars will drive the Prius' ascension (this comment is slightly ironic given the car's less than green manufacturing process).  The car still has a ways to go, though -- to date 294,493 Camry units were delivered versus the Prius’ 118,290.  One problem is that the Prius, while in demand, is in short supply.  That should soon change, as Toyota plans on building the vehicle soon at the halted Blue Springs, MS plant, assuming the global economic recovery continues.

Mr. Lentz says that the reoccuring rumor that Toyota will turn to a line of multiple Prius-like vehicles is by no means a done deal, though he says it's his dream.  He says, though, that he's more than satisfied with the current model, which he says has done a good job warding off competitors like the Ford Fusion Hybrid and Honda Insight.

Despite the lower price of the Honda Insight, he says the Prius's superior technology (among other things the Prius gets a combined 50 mpg compared to 42 mpg for the Insight) has put it on top in sales.  He states, "Consumers buy on value and not necessarily price.  While it may be more expensive than competitors’ (hybrids, consumers) still see more value in the (Prius)."

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I doubt it
By dagamer34 on 11/19/2009 1:03:35 PM , Rating: 1
Perhaps in Japan it'll be the top selling car where a Prius might actually be considered a "large car", but I think they'll need to continue refining the Camry hybrid in the the near future. Americans love space.

RE: I doubt it
By Brandon Hill (blog) on 11/19/2009 1:27:52 PM , Rating: 5
But how much space do you need???? ;-)

Or maybe it's because we Americans are lardos nowadays. It seems as though with each generation, cars like the Civic/Corolla and Accord/Camry get a little bigger. A few inches here, a few pounds there.

I say we need to put a freeze on the size/weight increases for a change.

RE: I doubt it
By Smartless on 11/19/2009 1:41:43 PM , Rating: 5
Haha agreed. It's like the road system, the more roads you build the more cars we buy to fill them up. Pretty soon the bucket seat will be the barrel seat and the airbag will be a jumping castle.

RE: I doubt it
By Keeir on 11/19/2009 2:09:59 PM , Rating: 2
Although some of that is to increase interior space...

Many of those Inches and Lbs are to increase safety.

Look at door widths, for instance. Doors have been getting wider and wider. New crash rules for 75% side impact will likely only increase door widths even further. The Car will need to get wider and heavier if the objective is to maintain the lowest selling cost possible.

Sure we can put a freeze on weight increases, but only if we are willing to pay signficantly more up front for the material and design changes that will be required to keep our increasing safety standards. Standards which work btw, deaths per passenger mile have steady declined.

RE: I doubt it
By lucyfek on 11/19/09, Rating: -1
RE: I doubt it
By Spuke on 11/19/2009 2:47:42 PM , Rating: 5
get a M1 Abrams tank - you'll feel safe (until others will bring Caterpillar 797 onto roads in their "pursuit" of safety). this American excuse is just ridiculous.
He's not talking about feeling safe! He specifically mentioned government safety regulations and you ignored the entire post to make a stupid insult. These insults are ridiculous. There's no excuses, there are regulations that anyone selling a car in the US MUST meet. And those regulations demand ever more stringent mandates as time passes.

Without the use of exotic (read expensive) materials, weight must go up. That's why most of the european vehicles cannot be sent here. They don't meet US safety regulations (or even emissions regs). When you hear of a car that will sold in multiple markets referred to as a "world car", that means it meet emissions and safety regulations in multiple markets. This is simple sh!t.

So instead of making ignorant insults. Ask questions. Learn something. I learn a lot from the people here on DT. Try it sometime.

RE: I doubt it
By Freezebyte on 11/19/09, Rating: -1
RE: I doubt it
By Brandon Hill (blog) on 11/19/2009 2:24:34 PM , Rating: 3
I already drive a "smaller" car. I have a Mazda 3s Hatch. I downgraded from a larger Camry LE. However, I have a lot more cargo room to make up for the smaller overall physical size of the vehicle. No to mention that it handles better, is faster, and gets better fuel economy.

Plus I have all the safety features that you would expect from a newer car (side and head curtain airbags, yadda yadda).

It probably won't be enough for when my wife and I decide to start a family in a few years (a Camry wouldn't be either). I have my eyes set on an Acura TSX Sportswagen for that. Honda just recently announced that we'll be getting it next year.

RE: I doubt it
By Spuke on 11/19/2009 2:50:26 PM , Rating: 2
I have my eyes set on an Acura TSX Sportswagen for that.
No VW Jetta TDI wagon?

RE: I doubt it
By Brandon Hill (blog) on 11/19/2009 3:14:18 PM , Rating: 2
No VW Jetta TDI wagon?

I like the styling of the TSX Sportwagon much better... the wifey also thinks the Jetta TDI wagon looks frumpy.

That being said, I'd be happy with either one.

RE: I doubt it
By Spuke on 11/19/2009 3:47:31 PM , Rating: 2
I like the styling of the TSX Sportwagon much better
Never seen one. I'll have to check it out.

RE: I doubt it
By Brandon Hill (blog) on 11/19/2009 3:58:11 PM , Rating: 2
Looks just like the Honda Accord Tourer only with Acura's bucktooth grille ;)

Photochop of what it will look like in the U.S.:

RE: I doubt it
By Pneumothorax on 11/19/2009 5:32:28 PM , Rating: 2
1. The TDI sportwagon has been selling so well, it's even going above MSRP in some places - Strike One
2. It's being serviced by INCOMPETENT VW dealer mechanics - strike Two
3. It won't be anywhere near as reliable as Acura - Strike Three

Don't get me wrong, I love diesels, but VW has many other issues they need to work on.

BTW Damn you Acura for canceling the TSX/MDX diesels!

RE: I doubt it
By Omega215D on 11/19/2009 2:57:07 PM , Rating: 2
It's funny how the Mazda 3 gets better fuel mileage than Toyota Camry and Corolla... if the Consumer Reports and other car publications are to be believed. You made a good choice (one Mazda owner to another).

RE: I doubt it
By Spookster on 11/19/2009 6:17:47 PM , Rating: 2
by Omega215D on November 19, 2009 at 2:57 PM

It's funny how the Mazda 3 gets better fuel mileage than Toyota Camry and Corolla... if the Consumer Reports and other car publications are to be believed. You made a good choice (one Mazda owner to another).

I can definitively say that is not true. I have a 2007 Mazda 3 Sport GT (2.3L) after my 2003 Toyota Corolla Sport model got totalled by a drunk driver rear ending it. My Corolla got consistently 32mpg and my Mazda consistently gets 22mpg. Granted I got the slightly bigger 2.3L engine so I lost some there but still I miss the better gas mileage. I loved my Corolla. It was fun to drive but I must say I really like my Mazda 3 even better. I notice on the Corollas that the standard options suck but on the Mazda they include alot of options as standard. Mine is fully loaded, has every possible option except a navigation system. I just wish it got better gas mileage.

RE: I doubt it
By Spookster on 11/19/2009 6:20:52 PM , Rating: 2
Oh and for those who claim these cars are just too small for their family to fit in. I have a wife and 2 kids age 14 and 9 and we fit quite comfortably in it. And both kids have afterschool activities such as sports and and other things and there is no problem fitting all the gear in the trunk.

RE: I doubt it
By Reclaimer77 on 11/19/09, Rating: -1
RE: I doubt it
By Reclaimer77 on 11/19/09, Rating: 0
RE: I doubt it
By Keeir on 11/19/2009 6:23:33 PM , Rating: 2
Umm... While fundamentally I agree with what you are saying, the car he is talking about

Acura TSX Sportwagen,

is essentially the same size as a Mazda3. Instead of a Hatch Form factor, its slightly lengthed for slightly better back seat room and cargo room. Interior Passenger Volume will still be singificantly less than a Camry. Fuel economy is barely affected as the Height/Width are very similar.

Its not even as large as say a Subura Forester, or the Camry "Wagon" Toyota Venza.

RE: I doubt it
By Reclaimer77 on 11/19/2009 6:38:00 PM , Rating: 1
The size of the cars wasn't exactly my point...

RE: I doubt it
By Brandon Hill (blog) on 11/19/2009 7:22:01 PM , Rating: 3
My point was to vehicles getting bigger, heavier, and needlesly more powerful with each and every generation -- a Civic today is about the same size as an Accord from 25 years ago IIRC.

I have no problem with people buying whatever they want, but I don't understand the need to continually creep in size/weight for the same vehicle with each respective generation.

In fact, Mazda has made the decision to make each of its next generation models roughly the same size or slightly smaller and making vehicle weight 150 to 200 pounds lighter than the outgoing model. If Mazda can do it, Honda, Toyota and the rest can.

The lardass comment was a joke regarding our expanding waistlines and the expanding dimensions of our vehicles.

RE: I doubt it
By Reclaimer77 on 11/19/09, Rating: 0
RE: I doubt it
By Brandon Hill (blog) on 11/19/2009 8:01:30 PM , Rating: 5
This is flat out wrong.

Starting in 2011, Mazda’s new products will be lighter, more compact and use smaller engines. The announcement comes from Mazda North America product boss Robert Davis, who specifically said that all new products will weight at least 220 lbs less than their predecessors. The decision is part of Mazda’s initiative to improve fuel economy and Davis says the reduction in weight will lead to a fuel economy improvement of anywhere from three to five percent.

Regardless, you sound like everyone is out to get you. Life is too short to walk around angry all the time. Lighten up, have a beer.

It's an online discussion for goodness sake, not a bar brawl :)

RE: I doubt it
By Schrag4 on 11/20/2009 1:11:18 AM , Rating: 2
Actually I agree with Reclaimer77 on this one. I don't know about the specifics of size/weights of cars, that's not the point. The point is that you seem to suggest that you would like to dictate what cars people can buy:

I say we need to put a freeze on the size/weight increases for a change.

I mean, I understand your yearning to have everyone drive smaller cars that use less fuel, but why stop at cars? Why not yearn for everyone to turn in their large screen TVs for 14 inch flat panels because those use less power than 40+ inch panels of the same technology. Or how about we all swap out our gaming rigs for PCs that sip power?

Comments suggesting you shouldn't buy something because you don't need it, which you and a few others have thrown out there, are exactly what Reclaimer77 and I (and many others) despise. I mean, come on, you sound an aweful like Hugo Chavez when you say things like that. Seems every week he's making another whacko statement about how people shouldn't play golf because they don't need to, or people shouldn't shower for more than 5 minutes because he doesn't need to shower for more than 5 minutes so nobody else must need to, and so on...

RE: I doubt it
By Alexstarfire on 11/20/2009 6:04:12 AM , Rating: 2
I think he meant for those specific models, not all together. As he points out, cars keep getting better every year. A 2009 Civic is far bigger than a 1990 civic. Why keep increasing the size? If they want a bigger car, then make a new model. I understand that weight might go up (thanks to regulations), doesn't mean size has to as well.

RE: I doubt it
By Parhel on 11/20/2009 9:58:15 AM , Rating: 2
The problem is that the highways are turning into an arms race with everyone driving bigger and bigger cars each year. People who wouldn't otherwise want a larger car are buying one in order to feel safer, and the manufacturers of course make what sells. Nearly every aspect of a vehicle's design is subject to government regulations already. Why is this one issue now crossing the line into 'Hugo Chavez' territory?

RE: I doubt it
By mindless1 on 11/20/2009 3:55:59 PM , Rating: 2
Actually, no. Those who choose cars opposed to those who choose an SUV or truck, are driving smaller cars today than ever before.

Is your memory not very good? I can easily recall how much larger the *average* car was 30 years ago.

RE: I doubt it
By Reclaimer77 on 11/21/2009 8:38:41 PM , Rating: 2
lol yeah great point. They didn't make cars in the 70's, they made LAND BOATS !

RE: I doubt it
By mindless1 on 11/20/2009 3:51:43 PM , Rating: 1
Considering these models' popularity I would have to assume they made the right decision on increasing their size.

You are omitting the factor of more smaller cars selling opposed to larger ones (ignoring the SUV and truck crowd), it is rather irrelevant if they keep the same model name for slightly larger cars if they are replacing other larger models and there are still smaller models available.

They make them larger because people want them larger, not everyone is longing to squeeze into the smallest sardine can possible and it has nothing to do with amount of body fat, it is not so much different from not wanting a home the size of a cheap motel room, or a dinner plate that's only 6 inches diameter. There's just more to life than being greedy about fuel cost or feeling green about fuel consumption alone.

RE: I doubt it
By IcePickFreak on 11/19/2009 4:38:14 PM , Rating: 3
Don't worry, the government will tell you exactly how much space you need. I'm 6'6" 230lbs, does this mean I'll get relegated to driving with my knees on my chest? Cars get bigger and bigger because that's what people want and what sells. I've never met anyone that preferred to be cramped in a car. How much processing power does one need at home? Should the government be controlling how much power a home computer can consume? So what if that puts computers back to 1995 performance levels, it's for the best!

My problem comes when the "free market" adjusts it's prices for a given item, say a nice big sedan, and now the government keeps wanting to step in and say "Actually it shouldn't be X amount, it should be X*3/2". I thought the US was suppose to be the shining example of capitalism and democracy, and we're slowly (albeit exponentially lately) moving further away from both.

If they want to preach about efficiency, how about they start with themselves? I've said it before, my big V8 sedan is MUCH more efficient doing it's intended job than the government is at doing theirs.

RE: I doubt it
By Alexstarfire on 11/19/2009 5:42:52 PM , Rating: 2
I'm sorry, but even in a Prius you're simply not big enough to "drive with your knees on your chest." I'm a little over 5' 11" and I don't even have the seat all the way back.

I'm not saying the government should regulate anything, but at least give me something that makes a little sense. Obviously the Prius doesn't have the most cargo room in any vehicle, I assume either a truck or SUV would. If you simply can't fit your shit into a car and have people sitting in it then you obviously need a bigger car. Sadly, that's simply not the case for practically anyone.

RE: I doubt it
By mindless1 on 11/20/2009 4:00:23 PM , Rating: 2
Actually, it simply is the case for most people. That's why models creep in size, that's why mostly people on a tight budget pick small cars, or those who want to feel good about themselves by participating in the green movement.

It's not that someone needs all the space available 100% of the time, it's that they need more space than a smaller car offers often, and since the goal is not to make a car as small as possible it is rather ridiculous to argue for just barely big enough.

Something that makes a little sense is for the government to not regulate any of this, letting the market decide instead.

RE: I doubt it
By Reclaimer77 on 11/19/2009 6:04:52 PM , Rating: 1
But how much space do you need???? ;-) Or maybe it's because we Americans are lardos nowadays. It seems as though with each generation, cars like the Civic/Corolla and Accord/Camry get a little bigger. A few inches here, a few pounds there. I say we need to put a freeze on the size/weight increases for a change.

You fail as an American.

It's not how much space you absolutely NEED. It's about what you WANT.

I'll tell you what, you pick out a car that is the absolute minimum of what I need. And then while you are at it, you can pay for it too. Meanwhile, what I and others purchase is between us and the seller, and nobody else.

RE: I doubt it
By Fenixgoon on 11/19/2009 7:19:31 PM , Rating: 3
that'd be great, except for the part where the NHSTA requires a vehicle's roof to withstand 3x the vehicle weight now, IIRC.

gee, i wonder how we do that? add HSLA/UHS steels. steel is heavy. vehicle weight goes up. gas mileage goes down.

HSLA = high strength low alloy
UHS = ultra-high strength

can you imagine how efficient a 1980's civic would be with a modern civic engine in it? with so little weight, mileage would go through the roof.

RE: I doubt it
By tedrodai on 11/20/2009 11:02:54 AM , Rating: 2
All I have to say that truly on-topic is this: I sat in a new model Camry and Accord last weekend at a car show, and was rather impressed with the leg room...I could definitely drive one of those for my daily 180 mile interstate/highway commute to/from work. I test drove a '07 model (IIRC) a couple of years ago, which didn't have as much leg room, and it was NOT comfortable. A long commute is not kind to the knees, so I see no problem with the current size...but there's no way I could drive a smaller car. I'm an avg size male-71" tall, 195lbs but I'm a heavy weightlifter (most of the time XD ), definitely not a lardo. Some people can drive smaller cars, and some can't.

Of course, the 180 mile daily commute is another issue.

RE: I doubt it
By Parhel on 11/20/2009 12:13:38 PM , Rating: 2
Man, you've got to either move, find a new job or negotiate some work from home arrangement. That's got to be 3 or 4 hours of your day spent in the car. Not to mention the gas money or the cost of putting 40K miles per year on a car.

RE: I doubt it
By tedrodai on 11/20/2009 1:58:56 PM , Rating: 2
Yes, I'd love to cut down on the driving and add hours of productive (or relaxing) hours to my day, but this is what's best for me and my family at the moment. It's worth it...the technical jobs (and overall job market) closer to home do not compare, and there are other reasons of course.

It's a lot more common than you might think...I was suprised to learn this myself: 4 people from my project of approx 40 have a 90mile+ commute, and coworkers have mentioned several other acquaintances who do the same. I think I prefer my situation to those with long commutes to/from larger cities like Atlanta. My wife has an aunt there who commuted 4hrs/day for 15years...I plan to do this a few years at most, but who's to say?

RE: I doubt it
By walk2k on 11/19/2009 1:49:53 PM , Rating: 2
I hope in 10 years we've moved beyond hybrids and gas-engines altogether to pure electric or fuel cell vehicles. Maybe they can keep the name, like "Prius EV" or something.

RE: I doubt it
By stimudent on 11/19/2009 1:53:31 PM , Rating: 3
I hate it when someone makes these predictions.
When it doesn't happen, it makes a good company look bad.

RE: I doubt it
By bigboxes on 11/19/2009 2:32:33 PM , Rating: 4
Agreed. Prius will not be the top seller. It may even go away. It was conceived when hybrid tech was a novelty. I predict that Toyota will just make hybrid and EV technology the standard for their entire line. People will still be buying Camrys and Corollas for the near future.

RE: I doubt it
By jonmcc33 on 11/19/2009 2:56:01 PM , Rating: 2
I've driven a Camry and I wasn't impressed. In fact, I was repulsed. Heck, in 2008 when I went looking for a used car I test drive plenty of Camrys. None of them impressed me. I ended up getting a 2006 Hyundai Sonata V6 and OMG I was impressed. It was loaded (sunroof, airbags all around the cabin, massive trunk) and the dealer didn't laugh when I told him I was paying less than the NADA value for the vehicle. Those Toyota dealers must think that their cars are God's gift to the world by asking such high prices for even used vehicles.

Unfortunately Hyundai is doing away with the V6 model of the Sonata for the I4 and hybrid models only. I guess there's always the Genesis Coupe.

RE: I doubt it
By Spuke on 11/19/2009 4:46:17 PM , Rating: 2
I've driven a Camry and I wasn't impressed.
There really aren't many sedans in that particular market that I would find impressive either but Toyota sells a TON of them. I owned a 98 Camry and it was reliable, got good gas mileage, and had good room. For a point A to B car, it does the job very well. Like MANY people have told me, they just want it to start everytime, fit all of their stuff and not cost too much money.

RE: I doubt it
By Spuke on 11/19/2009 4:50:02 PM , Rating: 2
Unfortunately Hyundai is doing away with the V6 model of the Sonata for the I4 and hybrid models only.
They just announced their direct injected 4 cyl engine. More than likely the V6 will be replaced with that. How much power did the V6 make BTW?

RE: I doubt it
By kmmatney on 11/20/2009 12:06:53 AM , Rating: 2
I'm driving a 1999 Camry V6, and while it may not be "impressive", it has good power and I've had a grand total of zero repairs done on it after 10 years. Except for the cigarette lighter and clock going out a few years back (weird electrical problem I haven't been able to fix) I haven't had any other issues. So,I would agree that Toyota's do seemed overpriced these days, but the reliability can make it well worth it if you plan on owning your car for a long time.

RE: I doubt it
By Hiawa23 on 11/19/2009 4:17:49 PM , Rating: 2
Maybe in Japan it may be, but not here in American, unless gas goes to $10/gallon. I like the Hybrids, but, man, that car is ugly, noway would I even consider buying it, plus there is nowhere to put my subs. The car should continue doing well, but the majority of car buyers will probably continue buying gas powered vehicles & alot of Americans like big spacious vehicles.

RE: I doubt it
By vivas89 on 11/19/2009 10:59:48 PM , Rating: 2
I think theres a good chance that the Prius can sell even more units in the following decade. The oil industry is a sunset industry and because of the scarcity of resources, prices will only go up especially in the coming years. Sure, some will pay the premium but if the prius keeps innovating and increases MPG, its gonna look a lot more attractive when gas prices are higher especially if there's no refined alternative. I guess we will see.

RE: I doubt it
By bubba551 on 11/20/2009 8:45:02 AM , Rating: 2
The prediction is possible considering that they used the term "car"

Ford F serie's, Chevy Silverado's, and all the SUV's and cross-over's are not "cars" per se.

RE: I doubt it
By Major HooHaa on 11/22/2009 12:32:06 PM , Rating: 2
A small car with a modern diesel engine will give a Prius a run for its money when it comes to “Miles Per Gallon” and CO2 output. Also with its 1.5 litre petrol engine, the Prius will struggle when it comes to high speed long distance cruising. Our car with a modern 4 cylinder diesel has the engine spinning at a touch above 2,000 R.P.M at 70 MPH.

But I see hybrids as a stop-gap solution on the way to something better. My money is on Hydrogen fuel-cell cars superseding current hybrids. More efficient ways of producing hydrogen are being developed and the only thing that comes out of the exhaust with these hydrogen fuel-cell cars is water.

RE: I doubt it
By friedrice on 11/23/2009 12:10:27 AM , Rating: 2
Agree with others. Americans do love space, which is why the Camry and not the Corrlia are the top selling cars. We do love space, but we love value even more

By clovell on 11/19/2009 2:03:08 PM , Rating: 2
I understand what he's saying from Toota's viewpoint - current trends seem to indicate that the Prius will overtake the Camry in sales. They need to be aware of that trend and stay on top of it.

From a consumer perspective, it makes me wince - particularly when auto manufacturers have recently been so bold as to discuss obscene gasoline taxes with Congress. The totality of control this would impose on the market borders on ridiculous - that manufacturers would borrow money for R&D, get bailed out when they fail, and have 'green' product lines effectively subsidized. I'm not fingering Toyota here - I just don't see anything, short of government economic intervention that would, in reality, push us to the point of realizing the prospect of the Prius outselling the Camry within the next decade - and it just touches a nerve somewhere deep down.

RE: Perspective
By Spuke on 11/19/2009 3:03:03 PM , Rating: 1
I understand what he's saying from Toota's viewpoint - current trends seem to indicate that the Prius will overtake the Camry in sales.
The Prius has never come close to threatening Camry sales. Does this guy even read his own sales figures? Then Mick throws in 19,000 in sales during August to "support" the Toyota presidents BS prediction. Nevermind that Toyota sold 54,000 Camry's that same month.

RE: Perspective
By Spuke on 11/19/2009 5:05:02 PM , Rating: 2
LOL! I guess this rate down Thursday. Doesn't change the facts guys.

RE: Perspective
By Keeir on 11/19/2009 5:32:32 PM , Rating: 2
Well... depends on how many years you want to include in a Trend

US Prius sales by year (Thousands)
2003 - 24.6
2004 - 54 (New Model)
2005 - 107.9
2006 - 107
2007 - 181.9 (Gas Prices High)
2008 - 158.9
2009 - 90 (New Model, May->on. August most recent figures)

2007 Camry Figures is 448.

In 5 years, Sales of Prius models increased by a factor of 3 times. If sales of the Camry decline (due to higher prices forced by CAFE requirements to ensure Toyota sells less Camrys) to lets say ~400 thousand a year. All it takes is around 2.5 times doubling of the Prius to reach the target... which over 5 years the Second Generation beat...

All in all
1.) the Trends do point to the Prius being more sold than the Camry, even in the US
2.) Public Opinion also favor such a climb. After all, why would anyone buy a Camry over an Accord? Because they really don't care about much more than getting from A to B. In such a situation, even a Prius is a "great ride"
3.) Its in Toyota's best interest to sell as many Prius's as possible to "pad" thier CAFE score going forward.

Confuse the truck buyers...
By thuff on 11/19/2009 1:03:17 PM , Rating: 3
Maybe if Toyota put an "F-" in front of the Prius badge it will confuse enough truck buyers and it will slide into first place. Other marketing ideas:

PowerStroke Prius
Prius SuperDuty

..and last, but not least...

Prius King Ranch


RE: Confuse the truck buyers...
By kattanna on 11/19/2009 1:44:35 PM , Rating: 2
how about we start a prius drag racing event?

RE: Confuse the truck buyers...
By aguilpa1 on 11/19/2009 2:54:14 PM , Rating: 1
sure, you could drag shopping carts behind the car because that's about all the dragging you'll get out of it.

Diesel hybrids
By sandhuatdt on 11/19/2009 1:38:11 PM , Rating: 2
Unless Renault, VW or some other manufacturer launches a diesel hybrid. Now, that'll be game over! :)

RE: Diesel hybrids
By Freezebyte on 11/19/09, Rating: -1
RE: Diesel hybrids
By Omega215D on 11/19/2009 3:00:13 PM , Rating: 3
What era are you living in? Diesels have become very clean and the only vehicle that produces the dirty image of diesel are trucks and tractor trailers.

Yeah diesel may cost a bit more but each gallon can last pretty long compared to gasoline cars.

RE: Diesel hybrids
By Camikazi on 11/19/2009 3:03:46 PM , Rating: 2
You haven't seen the new diesels have you? Nothing like the older ones, they are quiet and, to me at least, the emissions smell less then gas engines. I so want one of the newer VW TDI cars.

Strong arm tactic?
By SublimeSimplicity on 11/19/2009 2:07:50 PM , Rating: 3
Toyota knows that this prediction in combination with the news of Prius' increased likelihood of mowing down pedestrians will strike fear in the hearts and minds of anyone without a vehicle. Those people's only choice is to buy a car... and who stands to gain the most from increased car sales? Maybe one of America's leading car manufacturers.

Well played Toyota... Well played.

RE: Strong arm tactic?
By Freezebyte on 11/19/2009 2:12:46 PM , Rating: 1
OMG, if you truly believe that then you are fucking stupider then a retard at a spelling bee

Trolling much, Toyota CEO?
By muhahaaha on 11/19/2009 2:31:46 PM , Rating: 4
Prius = ugly
Battery cars = yesterday's technology

Get real toyota.

I predict my nuts will be the size of the moon in a decade!

Still pissed off
By Freezebyte on 11/19/2009 2:07:50 PM , Rating: 1
I'm still mad at Honda thats going to be releasing the CR-Z coupe hybrid with a fucking manually tranny only for the USA. I fucking hate manual in stop and go traffic, I want my automatic Honda!

Guess i'll stick with my 08 Civic EX-L for another couple of years

RE: Still pissed off
By kmmatney on 11/20/2009 12:08:12 AM , Rating: 2
Guess i'll stick with my 08 Civic EX-L for another couple of years

If its an '08, I would think that you would have it for a few more years...

By btc909 on 11/19/2009 1:54:45 PM , Rating: 2
The real ultra fast "drag cars" will be powered with electricity.

I see how Toyota is going to get Prius as the top selling nameplate by having different variants. Sedan, Wagon or Crossover, SUV & so on but I don't know if they is a good idea. What are the long term plans for the Camry, Corolla, Rav4?

I would like to see Toyota offer a pricier Lithium Ion or Lithium Polymer battery option. With NiMH as the default.

How is this news?
By cubby1223 on 11/19/2009 2:13:12 PM , Rating: 2
Seriously, I bet the Ford President says their Focus Hybrid will be the top selling car in the next decade.

I bet the GM President says their car will be the top selling in the next decade.

Same with the Honda President.

Gee, someone is promoting the company he works for, and that is headline news how?

Proper Grammar is rare. :(
By Shining Arcanine on 11/19/09, Rating: -1
RE: Proper Grammar is rare. :(
By Brandon Hill (blog) on 11/19/2009 1:03:46 PM , Rating: 3
Actually, that's incorrect as well:

Some enthusiasts enjoy using "Prii" as the plural, which would be correct if "prius" were a regular second declension Latin noun. The actual Latin plural of the adjective is "priora" (Reference [54] is slightly in error here). All of these forms are nominative case and there are several other forms for the other cases. As for the plural of "Prius" in English, [b]Toyota has said that it is simply "Prius"[/b] and also that owners are welcome to use whatever they like.

RE: Proper Grammar is rare. :(
By bissimo on 11/19/09, Rating: 0
By Shining Arcanine on 11/19/2009 5:10:11 PM , Rating: 2
It is not a verb. It is a noun.

RE: Proper Grammar is rare. :(
By Shining Arcanine on 11/19/2009 5:13:35 PM , Rating: 1
It might be a comparative adjective in Latin, but it is being used as a proper noun, which would give it a second declension form.

RE: Proper Grammar is rare. :(
By Keeir on 11/19/2009 6:18:39 PM , Rating: 2

So you are saying that for a Word taken from a different language and then used as a different part of speech we should use the plural forms from the language we took the word from even though the word doesn't actual exist in that language?!?


Since we changed the part of speech of the word, I think we fundamentally changed the language basis for the world.

For example, take Altima. We don't refer to multiple Altimas as Altimae do we? (as if Altima was a first declension noun)

By Shining Arcanine on 11/20/2009 4:19:16 PM , Rating: 1
The word does exist in the language, just not as the part of speech for which it is being used. Aside from that, yes.

As for Altima, multiples of it are Altimae, not Altimas.

Sum unum discere Latin apud universitum meum. Ignitur, scio veritam in ipso.

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