The Prius, the second mass-produced
hybrid to be offered in the U.S. is currently in its third
generation, with the 2010
model year. Featuring a refined design, the vehicle sports
incredible mileage for a gasoline-driven vehicle, offering 50+ mpg in
typical driving. DailyTech recently test
drove the vehicle and was impressed not only by its fuel
efficient performance, but also its improved acceleration and
handling, thanks to numerous upgrades over the second generation
including a bigger engine, aerodynamics improvements, and new
We weren't the only ones who were impressed, though.
In August alone, Toyota sold
close to 19,000 Prius, and it's looking to ramp up production.
In the months since, it has continued to move units aggressively --
for example, last
month it was in 10 place for vehicle sales by model, shipping
approximately 13,500 units. Unsurprisingly, the top car on the
list was the Toyota Camry, though it was beat out in the light
vehicle class by the Ford F-Series and the Chevy Silverado.
Lentz speaking to Ward's Auto commented,
"I think long-term, Prius as a nameplate could even outsell
Camry as a nameplate, into this next decade. I think Prius will
become just that much stronger."
He says that the demand
for green cars will drive the Prius' ascension (this comment is
slightly ironic given the car's less
than green manufacturing process). The car still has a ways
to go, though -- to date 294,493 Camry units were delivered versus the
Prius’ 118,290. One problem is that the Prius, while in
demand, is in short supply. That should soon change, as Toyota
plans on building the vehicle soon at the halted Blue Springs, MS
plant, assuming the global economic recovery continues.
Lentz says that the reoccuring
rumor that Toyota will turn to a line of multiple Prius-like
vehicles is by no means a done deal, though he says it's his dream.
He says, though, that he's more than satisfied with the current
model, which he says has done a good job warding off competitors like
the Ford Fusion Hybrid and Honda Insight.
Despite the lower
price of the Honda Insight, he says the Prius's superior technology
(among other things the Prius gets a combined 50 mpg compared to 42
mpg for the Insight) has put it on top in sales. He states,
"Consumers buy on value and not necessarily price. While
it may be more expensive than competitors’ (hybrids, consumers)
still see more value in the (Prius)."
quote: get a M1 Abrams tank - you'll feel safe (until others will bring Caterpillar 797 onto roads in their "pursuit" of safety). this American excuse is just ridiculous.
quote: I have my eyes set on an Acura TSX Sportswagen for that.
quote: No VW Jetta TDI wagon?
quote: I like the styling of the TSX Sportwagon much better
quote: by Omega215D on November 19, 2009 at 2:57 PMIt's funny how the Mazda 3 gets better fuel mileage than Toyota Camry and Corolla... if the Consumer Reports and other car publications are to be believed. You made a good choice (one Mazda owner to another).
quote: Oh and for those who claim these cars are just too small for their family to fit in.
quote: It probably won't be enough for when my wife and I decide to start a family in a few years (a Camry wouldn't be either).
quote: In fact, Mazda has made the decision to make each of its next generation models roughly the same size or slightly smaller and making vehicle weight 150 to 200 pounds lighter than the outgoing model. If Mazda can do it, Honda, Toyota and the rest can.
quote: This is flat out wrong.
quote: Starting in 2011, Mazda’s new products will be lighter, more compact and use smaller engines. The announcement comes from Mazda North America product boss Robert Davis, who specifically said that all new products will weight at least 220 lbs less than their predecessors. The decision is part of Mazda’s initiative to improve fuel economy and Davis says the reduction in weight will lead to a fuel economy improvement of anywhere from three to five percent.
quote: I say we need to put a freeze on the size/weight increases for a change.
quote: But how much space do you need???? ;-) Or maybe it's because we Americans are lardos nowadays. It seems as though with each generation, cars like the Civic/Corolla and Accord/Camry get a little bigger. A few inches here, a few pounds there. I say we need to put a freeze on the size/weight increases for a change.
quote: I've driven a Camry and I wasn't impressed.
quote: Unfortunately Hyundai is doing away with the V6 model of the Sonata for the I4 and hybrid models only.
quote: I understand what he's saying from Toota's viewpoint - current trends seem to indicate that the Prius will overtake the Camry in sales.
quote: Guess i'll stick with my 08 Civic EX-L for another couple of years
quote: Some enthusiasts enjoy using "Prii" as the plural, which would be correct if "prius" were a regular second declension Latin noun. The actual Latin plural of the adjective is "priora" (Reference  is slightly in error here). All of these forms are nominative case and there are several other forms for the other cases. As for the plural of "Prius" in English, [b]Toyota has said that it is simply "Prius"[/b] and also that owners are welcome to use whatever they like.
quote: One problem is that the Prius, while in demand, are in short supply.