More battery output coming in summer 2010
Hybrids are booming in the U.S. thanks to the fuel efficient and
green nature of the cars. The government $4,500 gas-guzzler trade-in
program also helped sales of fuel-efficient cars and hybrids during
the month of July in America.
Toyota is seeing very robust
sales of its new Prius. Sales are so good in fact that many dealers
have waiting lists for the vehicles that are months long. Toyota says
that it can’t simply increase production of the Prius, which is
crushing
the Honda Insight in sales, because its battery partner can’t
produce more batteries.
Toyota currently has the capacity to
produce 500,000 Prius hybrids each year and its battery partner
Panasonic EV Energy (PEVE) can't
make any more of the batteries the Prius relies on at this
point.
Toyota's Takahiko Ijichi said, "The new Prius
model has been excessively popular, inconveniencing some of our
customers, and the factories are working overtime at full capacity.
Unfortunately, the batteries are not catching up with demand.
Production of the batteries needs to be increased in order for our
production to go up."
PEVE says that it will increase
production capacity for the battery packs needed for the Prius to 1
million units per year by the summer of 2010. Toyota won’t invest
in more production capacity until it can be assured that enough
batteries can be built.
Ijichi says that the margins on the
Prius are very good, despite a price war with the Honda Insight. The
margins on the Prius are so good because production costs for the new
model fell 30% from the previous version of the hybrid.
Ijichi
said, "In terms of the Toyota lineup, I'd say it's probably in
the midlevel of profit."
"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home
|
Most Popular ArticlesSpaceX Expected to Launch Dragon Capsule to ISS at 3:44am Tuesday Morning May 21, 2012, 10:13 PM New RAD Technique Allows DNA Sequences to Switch Back and Forth May 22, 2012, 4:20 PM Quick Note: Verizon Wireless Clarifies Stance on Unlimited LTE Data May 18, 2012, 8:08 AM Smartphone Giants Apple and Samsung Prepare for Settlement Talks May 21, 2012, 2:03 PM Analysts: Nokia Could be Out of Cash in Just a Year May 18, 2012, 5:26 PM
|