Tech enthusiasts know that the month of January is usually
reserved for the Consumer
Electronics Show (CES) and Macworld Expo.
All of the latest tech gadgets and computing products are shown at both shows
-- the omnipresent iPhone
made its initial bow at this year's Macworld.
January, however, is also known for the biggest auto show in
the world: the North American International Auto Show (aka the Detroit Auto
Show). All of the world's major manufacturers debut new production automobiles
as well as concepts during the Detroit Auto Show. Toyota is giving gear heads a
sneak peak at one of its show attendees in the form of the A-BAT concept
vehicle.
The Toyota A-BAT was developed by Toyota's Advanced Product
Strategy group and Calty Design Research. In keeping with Toyota's efforts to make
every one of its vehicles hybrid-equipped by the year 2020, the A-BAT
naturally incorporates the Hybrid
Synergy Drive with a naturally aspirated four-cylinder engine.
The A-BAT is a unibody-based pickup a la the Honda Ridgeline
-- Toyota's two production pickups, the Tundra and Tacoma, are body-on-frame
vehicles. The vehicle rides on a 112.2-inch wheelbase which could indicate that
the Highlander donated its platform for the A-BAT. The short hood and
cab-forward nature of the vehicle also seem to indicate a transverse engine
layout which further solidifies the FWD-based assumption.
"Driving from beyond the suburbs to the city is a way
of life for many people," said Kevin Hunter, president, Calty Design
Research "We've taken Toyota's truck heritage to a different level by
envisioning a vehicle capable of maneuvering the suburbs as well as dirt roads.
This compact truck is as comfortable for long commutes as it is for road trips.
It can accommodate outdoor toys and home improvement supplies. Plus, customers
benefit from the hybrid powertrain's low emissions and fuel economy."
Despite the unibody construction and compact dimensions -- the
A-BAT is over two feet shorter than an extended cab Tacoma -- the vehicle can
still accommodate the requisite 4' x 8' plywood sheet.
Toyota is looking for ways to increase the efficiency of its
fleet and reduce emissions. The company came under fire when it released the massive
5.7 liter V8-packin' Tundra earlier this year, so a production version of
the A-BAT would make a nice addition to the Toyota portfolio.
A unibody-based pickup with a hybrid powertrain would have
the advantage of improving Toyota's CAFE average in the face of stricter
government legislation and appeasing the truck community that has seen the
U.S. compact truck market all but disappear -- only the AARP qualifying Ford
Ranger still ranks as a "true" compact while the Tacoma, Colorado/Canyon, Ridgeline,
Frontier, Dakota and Sport Trac all dance in mid-size territory.