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Toyota Hybrid X Concept
Toyota's margins on hybrid vehicles to reach parity with gasoline-only vehicles by 2010.

Toyota is basking in the limelight as it sees the sales of its hybrid vehicles take off worldwide. The company introduced the world first's modern gasoline-electric Prius in Japan in 1997. It took three years for that first generation vehicle to make it over to the United States, but it has been a relative hit here ever since. Since then, Toyota has expanded its hybrid vehicle lineup to include the Highlander Hybrid, Camry Hybrid, Lexus RX 400h, Lexus GS 450h and Lexus LS 600h L.

Toyota produced roughly 200,000 Prius hybrids during 2006 -- 106,971 of which ended up in the hands of American drivers. A total of 313,000 Toyota hybrids were sold worldwide in 2006 and the company is projected to sell 430,000 worldwide in 2007. To date, the company has sold 998,900 hybrids worldwide (as of April 2007).

Toyota announced last week that it is making tremendous gains in reducing the cost of its Hybrid Synergy Drive system. By the year 2010, Toyota expects that the margins it receives on the sale of hybrids to be at parity with conventional internal combustion engines (ICEs). By 2020, every Toyota automobile will feature the Hybrid Synergy Drive according to Masatami Takimoto, executive VP of powertrain development for Toyota.

In the immediate future, however, Toyota is working hard on its next generation Prius hybrid. The company showcased its Hybrid X concept at the 2007 Geneva Auto Show. While the vehicle is dolled up with show car "bling" like 20" wheels, suicide doors, and outlandish interior, some features that are likely to reach production include LED exterior/interior lighting, lithium-ion battery technology and an extensive use of lightweight materials to keep weight down.

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By jacarte8 on 5/14/2007 10:23:10 AM , Rating: 3
Absolutely hideous. Thanks, Toyota

RE: Wow...
By Gul Westfale on 5/14/2007 12:42:19 PM , Rating: 4
well it does look more interesting than the mazda 5/toyota sienna/honda odyssey/dodge caravan kinda crap.
but then we all know that car companies show us these futuristic "not as boring as regular" cars and then go on to produce ... another camry.

RE: Wow...
By Sahrin on 5/14/2007 2:44:21 PM , Rating: 2
Actually...the new Camry is pretty badass, especially compared to what's currently available on the market (Chevy Impala, Honda Accord?).

The thing that makes the "futuristic" models cool is the complete uselessness of most of their design features. This uselessness is thankfully eliminated by the manufacturer before the car goes to production.

RE: Wow...
By SquidianLoveGod on 5/14/2007 9:24:58 PM , Rating: 1
lmao, Drive a VE commodore and you shall never look back! Even the Toyota Auran doesn't stand a chance!
The only problem with the VE is fuel consumption is a little high for a V6, Maybe energy efficient lighting might help? :P (Joke).

RE: Wow...
By Puddleglum1 on 5/14/2007 1:08:52 PM , Rating: 2
RE: Wow...
By TheGreek on 5/14/2007 4:49:33 PM , Rating: 2
Car companies have yet to learn that just because you can do something doesn't mean you should do it.

Not that individuals have figured this out either.

RE: Wow...
By Shining Arcanine on 5/14/2007 8:02:51 PM , Rating: 2
It is an improvement over the current Prius.

RE: Wow...
By akyp on 5/14/2007 9:06:50 PM , Rating: 2
You mean hideous like all other Toyotas in the showroom?

RE: Wow...
By JustKidding on 5/15/2007 6:56:18 AM , Rating: 2
Heheh, I think the top photo sort of looks like a hamster gritting its teeth a la Wallace and Gromit.

3 variations of Prius coming
By GoatMonkey on 5/14/2007 11:10:54 AM , Rating: 2
I read elsewhere that Toyota is supposedly working on 3 variations of the Prius for the next generation. There will be a replacement for the current Prius, a larger version to replace the Camry hybrid, and a smaller version for more serious fuel saving junkies.

RE: 3 variations of Prius coming
By Brandon Hill on 5/14/2007 11:19:44 AM , Rating: 2
I saw that report too... it was from Automobile Magazine. I questioned the authenticity of the report though when they made the claim that "all future Toyota hybrids will bear the Prius nameplate."

Since Toyota plans to make all of its vehicle hybrids by 2020, the above quote doesn't make any sense.

RE: 3 variations of Prius coming
By GoatMonkey on 5/14/2007 12:58:32 PM , Rating: 2
That's it. Thank you, I've been trying to remember where that was.

By Rickler on 5/14/2007 10:14:37 AM , Rating: 2
Why don't they include 5 mph bumpers into the design even if it is just a concept 5mph bumpers are required for real cars so why not just incorporate them into the design from the get go.

RE: bumpers
By fic2 on 5/14/2007 5:23:27 PM , Rating: 2
Current standard is 2.5mph in the U.S.:

See #8 Why did NHTSA lower the bumper standard requirements from 5 mph to 2½ mph?

I hate concept cars
By KaiserCSS on 5/14/2007 11:33:45 AM , Rating: 2
Either they look like this... thing, or they look so cool that they'll never go into mainstream production.

RE: I hate concept cars
By SquidianLoveGod on 5/14/2007 9:21:22 PM , Rating: 2
Give it a few more years, I'm waiting for Holden to produce a Hybrid vehicle, Hopefully in the VZ or VE body, then I can easily transplant the motor+gearbox into my VN commodore, Well not easy but its not hard to figure out, and will take a few carton's of beer.

The car doesn't look to bad, Mainly I would only sell it to my parents, as they like tha' plastic crap that they fill cars with these days, to make it look flashier.

Very nice
By Araxen on 5/14/2007 10:06:59 AM , Rating: 3
That's one spiffy looking vehicle. I love it!

the matrix has u,
By poohbear on 5/14/2007 9:27:38 AM , Rating: 2
wow the interior looks like something out of a sci fi movie. beautiful stuff.

By sprockkets on 5/14/2007 11:00:03 AM , Rating: 2
Yeah, they just couldn't make the Yaris uglier. Never been good with styling.

Looks like...
By DEVGRU on 5/14/2007 11:35:26 AM , Rating: 2
Looks like Lamborghini decided to make hatchback! The wheels and bottom of the chassis/facia kinda looks like it has Diablo influences.

Best Concept ever
By TimberJon on 5/14/2007 12:45:35 PM , Rating: 2
In my opinion, as regards rational design and looks, the GMC Terradyne truck was the best concept that Ive ever seen. It looked good and not too conceptual. They could have done a limited production run on it...

Look it up. Awesome design. Could use some tweaking and maybe supersizing, but a great idea.

By fic2 on 5/14/2007 1:20:42 PM , Rating: 2
By 2020 GM will still be bitching about trying to meet the new CAFE standards and not actually doing anything about trying to meet them. And their market share will have continued to decline....

By electriple9 on 5/14/2007 8:09:24 PM , Rating: 2
Why are the hybrids so ugly.

New Supra!?!!!....What are they thinking?!?
By xuimod on 5/14/07, Rating: -1
RE: New Supra!?!!!....What are they thinking?!?
By UNCjigga on 5/14/2007 10:42:07 AM , Rating: 4
Were significant changes made to this article, or do you just suck at reading comprehension?

By Brandon Hill on 5/14/2007 10:44:35 AM , Rating: 3
There were no changes made, so I just scratch my head...

By HVAC on 5/14/2007 11:29:09 AM , Rating: 2
I think they were thinking about blueberry flavored jellybeans when they designed this vehicle.

As for what the original poster was thinking.....connecting the Supra to this thing.....

"Put that idea don't know where it's been!"

By jacarte8 on 5/14/2007 11:00:06 AM , Rating: 2
Yes, good point... this is such a terrible Supra that Toyota decided against that idea.

You are the weakest link

"This is from the It's a science website." -- Rush Limbaugh

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