Despite teaming up with Canon to show of SED displays at CES, Toshiba reinvests in plasma
Toshiba has announced today that it will pour approximately $1.53 billion into the development and opening of a new manufacturing plant designed to produce more plasma displays. Toshiba says that construction of the new production facility will commence this year and be able to produce roughly 500,000 plasma displays per month. The factory, which is being co-produced by Matsushita Electric (Panasonic) is set to be fully operational by 2008.
At CES this past week, Toshiba demonstrated SEDs or Surface-conduction Electron-emitter based displays, wowing the audience with its superior image properties. While the crowd was already impressed with the demo, Toshiba indicated that the units it was showing were only 720p displays and not the 1080p units that will go in production. However, with a new plasma facility on the way that will be producing plasmas at its peak in 2008, it is clear that plasma screens will be staying with us for a while.
The display industry in general is heading in a direction of non-backlit flat panel technology. With SEDs/FEDs, OLED and plasma paving the way for the future of display technology, traditional back-lit LCD technology is heading into the limited-use department. SED/FED, OLED and plasma all produce their own luminescence by means of chemical or electrical changes while LCD panels rely on flourescent lighting behind the panel.
"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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