It was an average Sunday night as I sat on my couch flipping
away through television channels. With little luck, I went to Comcast's
On Demand service to see what it had to offer. To my surprise, I stumbled
across one interesting little offer that really caught my attention: Election
'08 On Demand.
Now, in the interest of full disclosure, I worked on Senator
Barack Obama’s Iowa caucus campaign in 2007, so I found this quite intriguing. I decided to check this out and see how much information
is given by this program, and if this could be a useful tool for politicians to
utilize. To my surprise, my encounter
with Election ’08 On Demand was quite a pleasant and fulfilling one.
It worked just as Comcast advertised. Viewers can “learn more about candidates and issues
through enhanced, detailed messaging”, and Comcast Spotlight offers the built
in folder with political content every election season. It offers a flexible means for viewers to
really learn about the candidates instead of getting the basics from thirty
second TV spots or radio ads.
Just from a quick tour, this tool seems like a very effective
method for politicians to get their message out. The only problem is that Elections ’08 On
Demand is not advertised as much as it should be.
With the necessity for our leaders to tackle some big
issues, the upcoming presidential election will prove to be one of the most important in our
nation’s history. One of the keys to
this election is for campaigns to get as much of their message out to as many
people as possible. Many of our
candidates have chosen different vehicles to do so; using Facebook and MySpace
to reach out to the youth. The candidates
also use flashy websites to, recruit volunteers, and spread their
ideas on issues.
What’s great about Elections ’08 On Demand is that all
candidates, running for any office, can post ads, interviews and other videos
with more details on their platforms.
Another important feature allows
campaigns to create buttons on menu. The
button gives campaigns up to thirty minutes of programming, holds video clips,
messaging and different position statements.
So if you are interested in getting more information on any
of the candidates and if you are a Comcast customer, take a couple minutes and
check to see if who you are looking for is on there. And yes, I understand you can use the
internet or call your local campaign office, but this is a good alternative and
you can never have too many methods to get political messages across.