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The Ferrari racing team seems to appreciate the beneficial partnership that it has created between AMD

AMD has a very interesting partnership with the Ferrari Formula 1 race team. Not just another logo on the side of the car, the company's technology is utilized in the pits on race day, in the wind tunnel to help car design and in the car.  During the AMD/Microsoft Tech Tour last year, AMD also briefly took the time to emphasize that Ferrari does use AMD technology for a variety of functions.  The crew over at bit-tech take a look at how AMD helps, and some coverage of what Ferrari thinks. 

Ferrari has deployed AMD processors and technology throughout its enterprise. That ranges from staff using Turion laptops to check their email, through to massive 400-node Opteron clusters used for modelling fluid dynamics in the wind tunnel. With such a big-name, glamorous sport to be associated with, AMD is keen to make sure people know about the cutting edge work it is doing with Ferrari - because it's interesting as well as effective.

AMD executive Henri Richard, whom we just had a chat with, is one of the integral organizers of this partnership. 

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AMD & Ferrari partnership
By vsridhar420 on 1/27/2006 5:31:35 AM , Rating: 2
Did AMD & Ferrari partnership work well ? Not if you have been following Formula 1 racing.




RE: AMD & Ferrari partnership
By GoatMonkey on 1/27/2006 7:59:48 AM , Rating: 2
I don't think you could blame that on AMD though. I'm betting that Ferrari will be back on top in the next season with the forced engine changes. They tend to have good early engine designs. And you know that Schumacher is not going to retire without another world champion title or two.



RE: AMD & Ferrari partnership
By hholland on 1/27/2006 8:10:57 AM , Rating: 2
Bah, that was Michellin's problem not Ferrari's. Besides, AMD has been with Ferrari for some time now, even back when Shumacher was winning 3/4ths of the races.


RE: AMD & Ferrari partnership
By DrZoidberg on 1/27/2006 8:52:29 AM , Rating: 2
Doesn't Ferrari use Bridgestone tyres?


RE: AMD & Ferrari partnership
By GoatMonkey on 1/27/2006 1:02:03 PM , Rating: 3
No, but they do use Bridgestone tires.


RE: AMD & Ferrari partnership
By bob661 on 1/27/2006 5:26:02 PM , Rating: 2
You mean Bridgestone. That's happens when a tire is developed for one team. The R&D from having multiple teams running your tire has come to fruition.


RE: AMD & Ferrari partnership
By Scrogneugneu on 1/28/2006 9:43:34 AM , Rating: 2
Well... was the BMW / Intel duo better?


big deal
By adam92682 on 1/27/2006 1:07:15 PM , Rating: 2
So they use computers to design cars. i dont see why its such a big deal




RE: big deal
By Topweasel on 1/27/2006 2:24:52 PM , Rating: 2
Its not just that, AMD works with ACER to supply them with laptop for general usage, They supply them with computers for tracking, provide them with solutions for realtime information from the cars while they are on track. This is where the testing debate comes in handy, Bridgestone is an actual sponsor for them so all tires are free. Shell sponsors them so all fuel is free. They own 2 tracks in Italy for upwards of 20 years so the don't have to rent out a track for testing nor travel more then a few blocks. And AMD provides their computer systems. About all Ferrari have to pay for during testing is the physical human beings which considering how many Bridgestone guys are stationed in Ferraris factories they don't even have to have to many of them involved.

AMD is a big part, not the biggest part, but still a big part of what makes ferrari so successful.


RE: big deal
By tuteja1986 on 1/28/2006 12:21:14 AM , Rating: 2
AMD Should make a limited edition Ferrier CPU. Can put the official Ferrier CPU tag on the box with a $2K price tag. Should use the partnership more


Ferrari will be back...
By UzairH on 1/27/2006 9:26:52 AM , Rating: 2
2005 was a fluke. I'm betting in 2006, with tyre changes levelling the field with the Michelin teams, Ferrari will be able fight-worthy again. In 2005 the problem was the tyres and car both. However the biggest factor is once Schumi is given a decent car, he can win the championship. In 2004, when he was totally dominant, the Ferrari was not as ahead of the rest as McLaren or Renault were in 2005. Conclusion: if Ferrari can ha ve a half-decent car, they'll be on top.

Oh, and regarding this partnership, that's another reason why I like AMD - their sponsorship of cool sports like F1 and of Lance Armstrong and his team.




RE: Ferrari will be back...
By Topweasel on 1/27/2006 12:54:38 PM , Rating: 2
AMD sponsored Ferrari in 2001 if I remember correctly, and Became a full technology partner in 2002. So for 2002 2003 2004 and 2005 they have won 3 Championships and over 30 odd races. Two of those years (2002, 2004) They double or nearly doubled their closest competitor in points.

The only thing that bugs me is they gave Suaber a "super computer" abiet a very low level one for use with their wind tunnel. Ferrari helped set this up since had a long standing engine deal with them. Then BMW buys Sauber and gives Intel free reign to play with the AMD super computer.

Also Intel was supporting Toyota last year, and they have a much higher chance of success this year then BMW has. It would be funny if Toyota won the championship the year after they left. But it doesn't matter because Ferrari, AMD and Michael will win the Trophy this year making it 5 championships in the 6 years of their partnership.


Thats good to hear
By tuteja1986 on 1/27/2006 5:21:21 AM , Rating: 2
Intel got BWM Partnership
AMD got Ferrari Partnership

Which one sound better :) AMD partnership :) easy one and even for the noobs




hmmm
By The Battōsai on 1/27/2006 5:47:21 AM , Rating: 2
i wanna get one of those acer ferrari laptops but i want it to have a mobile x800xt and 2 gigs of ram, and a 7200 rpm 2.5 inch drive :-D.

x2 would be nice ;) but thats pushing it lol




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