It looks as though Sony's UMD format is
trying hard to keep its head above water yet again. We reported
in March that many movie studios are bailing out on the fledgling
format due to little demand and high pricing. Today, the NPD Group
has issued a report which reiterates
those points.
Research showed that while about
two-thirds of PlayStation Portable (PSP) owners had movies or TV
shows on UMD, there wasn't much incentive or motivation to acquire a
large library of titles. From Next Generation:
“Success of the UMD format depends on
several key factors,” said industry analyst Anita Frazier with The
NPD Group. “PSP users state the main barrier to purchasing UMDs is
price, followed by the available movie/TV selection. If the right
content was priced more competitively with DVDs, UMD sales may see a
lift. Additionally, UMD sales may benefit if manufacturers and
retailers focus on raising awareness and providing easier access.”
In my opinion, I don't see what the big
draw is of the format. If I owned a PSP, I surely wouldn't double up
on my movies just so that I could have a version to play on my DVD
player and a version to play on my PSP. If I wanted to watch a movie
on the go, I'd probably just rip it from my DVD to a MemoryStick and
be done with it.