The New Face of GotFrag Hardware
July 25, 2007 2:02 PM
GotFrag Hardware now known as FPS Labs
Stu Grubbs is the executive editor of
GotFrag Hardware was founded in fall of 2005. Our goal was to create a community-based PC hardware site that would be open to gamers of all skill levels, but place a primary focus on the competitive edge. Competitive gaming is bigger now than it has ever been and gamers need a place to go to get hardware advice within the context of their world.
GotFrag, the #1 eSports site since its founding in 2002, was the perfect home for us and, with a wealth of professional gamers and a thriving community, we became GotFrag’s first network site. I have called GotFrag Hardware my home for almost two years and I have every bit of passion now that I had when I started. In the last two years, we have seen more success than I ever thought possible in such a short amount of time.
A strong, loyal community rose up around us and fantastic people from all walks in the tech and gaming industries alike have stepped in to help us along the way. I do not think I, or anyone else at GotFrag Hardware, could be more pleased and more appreciative of the success we have achieved thus far.
We recently announced we would be changing our name to FPS Labs. While we have received both praise and concern, the majority of the questions we have encountered have been related to our reasons for the change and how they will affect the site.
Recently, Major League Gaming, one of the strongest names in competitive gaming, acquired GotFrag. This acquisition means many things, but for us it simply means more support and having an actual budget. I have said since our founding at FPS Labs that we will do well and should be able to establish ourselves as our own site while still maintaining our place in the GotFrag Network.
This is essentially the realization of that idea. What the separate branding means is a matter of perspective. We had to ask ourselves the question: Did we want to always be perceived as a GotFrag affiliate, or did we want to be eventually recognized as a leading authority in gaming hardware? FPS Labs is a solid branding that will allow for much more growth than being closely tied with GotFrag could possibly permit.
We feel very strongly about our relationship with GotFrag and will remain a part of the GotFrag Network for the foreseeable future, but there is a need to separate through a rebranding. Not every one of the community members over at FPS Labs is an avid follower of pro gaming; some are just pure PC gamers and others are just hardware junkies, but all of us love the community and the support we find when building new gaming rigs, buying new hardware, and exploring new options. FPS Labs is a move for growth and an expansion on what has already been a tremendous success.
The rebranding is Phase One in the changes we recently announced, and further improvements will be made over the next year. The full integration of the domain name and the login system will be taking place within the next 90 days, but for now fpslabs.com will simply forward to hardware.gotfrag.com.
As a staff member, I can attest that we learn more every day on how to bring you the best gaming hardware reviews out there. We like to believe that we represent the facts more honestly and offer a better opportunity for decision making than many others. This is due to our real world testing and our reduced emphasis on synthetic benchmarks. I could go on and on, but what I say does not matter - if you love us then you love us - come check things out for yourself over at FPSLabs.com
I look forward to the coming year of providing you with the best damn gaming hardware reviews on the net, and I hope that if we aren’t fulfilling that goal then you drop me an e-mail and let me know. We are always looking for feedback and ways we can improve.
Executive Editor of FPS Labs
"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken
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