Print 15 comment(s) - last by Type-S.. on Aug 15 at 7:24 PM

Second screen has great potential  (Source: Brisbane/Shutterstock)
Connected TVs are one step closer to receiving second screen support so TV viewers can have an interactive experience

Content identification company Vobile today launched its TVSync Connected TV API platform, designed to enhance connected TVs and second screen applications for consumers.

Advertisers and marketers are banking heavily on the growth of second screen, which allows viewers to use a smartphone, tablet or ‘second’ device to interact with the content they are watching.

For example, if a viewer is watching a cooking show, it’ll be possible to use a second screen to immediately discover recipes and ingredient information while still watching the show. Viewers are already interacting with content by using their smartphones to discuss content via social networking sites, but second screen takes that a step further.

Analysts predict there will be over 500 billion hours of video available on more than 12 billion connected devices by 2015, so the market will largely be open to early innovators.

The launch of Vobile’s TVSync is a bit different from other projects because the new technology is designed for use across multiple platforms.

“TV audiences are already using multiple connected devices to access content related to their favorite shows,” DailyTech was recently told by Vobile. “Launching TVSync across these different platforms—smartphones tablets, smartTVs, laptops—ensures that consumers are able to interactive the content they're looking for from whichever device they happen to be using.”

Vobile is utilizing a more open developer platform so the connected TV is brought to smartphone, tablet, PC and SmarTV viewers. It’s “available to broadcasters, cable companies, publishers, content providers and others, TVSync’s open API leverages the best video and audio ACR (Automatic Content Recognition) technology of the industry leader Vobile, named VDNA®, to facilitate exciting new applications that synchronize, in real time, to the content a user is consuming.”

Trying to keep up with new technological breakthroughs from Apple iOS or Google Android can be difficult, but Vobile believes it will be ready.

“The beauty/efficiency of our open API/SDK platform is that it is device agnostic and OS agnostic because the magic (the most critical part of the content identification, i.e. the mathematics calculations) happens in the cloud, etc . . . Keeping up with evolving mobile OS platforms isn't as big a challenge when we remove the requirements of our service from the devices themselves. Our API also use certain iOS/Android basic APIs. But those APIs are the very basic and matured APIs of the OS, such as turn on the camera/mic, so that they would not change as the rest of the OS evolves.”

Vobile believes TVSync is “well positioned to take advantage of the growing consumption trends on smart devices. Our unique video recognition capabilities will continue to set us apart from the competition. Other players in the ACR space focus on audio identification only, while Vobile offers video, image, and audio recognition.”

As for what Vobile hopes from TVSync the rest of the year, they have a clear plan: “Broader adoption across multiple countries, more partners across mobile apps (for second-screen development), tighter integrations with SmarTV platforms, and deeper engagement with third-party developers.”

Dedicated second screen is an emerging technology that will continue to gain steam as more connected TVs are sold. TV manufacturers, game console makers, advertisers and content distributors, along with consumers have another opportunity to work together and help contribute to a growing technology.

Source: Vobile

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marketing genius
By chromal on 8/15/2012 11:21:20 AM , Rating: 2
"But how can we get them to buy another screen when they just bought that HDTV two years ago?"

"I know, let's make it necessary for a second screen?"

"But they won't wan't that!"

"It's okay. We're marketing. We can tell them what they want."

"Brilliant. U R A GENIUS."

"With a BA in Bullshit, you know it."

RE: marketing genius
By Reclaimer77 on 8/15/2012 11:34:53 AM , Rating: 1
Pretty much. HDTV's were becoming so mass produced, what used to cost $10k now cost the consumer around $2k. Talk about losing profit margins!!

If they want to cram handicapped streaming hardware (connected TV) and 3D into sets, that's fine, but I'm not interested. PS3's and Roku's are far better streamers AND DLNA boxes than what you'll find in these sets. And 3D is just horrible at the moment and not worth the premium. Also if/when they break, you're not out an entire television.

I go for the best quality panel for the best price, and ignore all this added eye candy. But these people understand the informed consumer is a rare breed.

RE: marketing genius
By Type-S on 8/15/2012 7:24:53 PM , Rating: 2
Yup, LCD TVs were fact becoming cheap, you can pick a 32" brand new for what now, less than $200?

So what did they do?

"120Hz! Smooth motion flow!"
"It's skinnier than the other one!"
"It's LED backlit!" (I hate that online stores actually call them LED TVs when theyre are still LCD TVs with a different backlight).

"240Hz! Smoother picture!"
"Internet connected!"

Notice how every year or even disturbingly more frequent than that there's a new feature in TVs that requires you buy a newer one for double the price of what your current one sells for?

Oh well, people are buying them, I wouldn't complain if I were on the other side of raking in that cash.

RE: marketing genius
By artemicion on 8/15/2012 12:04:10 PM , Rating: 2
"I am for some reason outraged that business are advertising their products to people that are not essential to their life."

"I know, what shall we do?"

"I will boycott all advertised products except for rice, beans, water and very small houses that meet my minimal needs for for shelter."

"Brilliant. Screw businesses for trying to tell us to buy their products that we don't need."

"With a BA in something that is apparently the opposite of Bulls-, you know it."

RE: marketing genius
By theapparition on 8/15/2012 12:48:59 PM , Rating: 3
That most certainly would be a BA in Liberal Arts. No other degree encompasses so much fail.

Sorry -
By Dr of crap on 8/15/2012 9:46:01 AM , Rating: 1
but what I see is another way to get more commercials onto this second screen. More of what we don't want.

RE: Sorry -
By kattanna on 8/15/2012 12:07:25 PM , Rating: 2
yep. they already advertise during shows now on the bottom right enough. this will allow them to be directly streaming new ad's while you are watching their show.. under the pretense of giving you additional content.

RE: Sorry -
By Rukkian on 8/15/2012 1:26:02 PM , Rating: 2
I would also like to see how this handles DVR recordings, as I do not watch anything live due to the commercials, and would not start for something like this.

RE: Sorry -
By kattanna on 8/15/2012 4:50:33 PM , Rating: 2
same. I would have to say that between what we have recorded on the DVR, netflix DVD or streaming.. thats easily 98%+ of all our viewing.

By tamalero on 8/15/2012 11:00:58 AM , Rating: 2
3d was used.. 3d died.. 3d was pushed again.. and 3d is dying again..

now interactivity was used as well, interactivity died..
now they're pushing interactivity thru other monitors/tablets/etc?

they're really desperate for people's wallets hu?

RE: so..
By Dr of crap on 8/15/2012 12:22:26 PM , Rating: 2
A - YEA, go for the money over everthing else!

One word
By augiem on 8/15/2012 1:26:20 PM , Rating: 2
Wii U

RE: One word
By augiem on 8/15/2012 1:27:20 PM , Rating: 2
well I guess they do put a space in there (thought they didn't) so its two words. :P

Just cancelled DirectTV
By Ammohunt on 8/15/2012 2:09:11 PM , Rating: 2
This idea is dead in the water because the trend is to do what i have done recently; I just cancelled DirectTV in lieu of streaming alternatives. paying almost $100 a month for 600 channels of garbage with about 5 that my family watched maybe 10 hours a week wasn't worth it not to mention the added benefit of paying to watch commercials. we are down to $20 a month now and can watch what we want when we want. I might consider going back to cable/Satellite if they come up with an affordable ala carte scheme.

Yo Dawg....
By inperfectdarkness on 8/15/2012 3:44:15 PM , Rating: 2
We heard you like TV's....

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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