 Steve Jobs has made a deal with Rupert Murdoch, which may end the days of cheap e-books from Amazon. (Source: Reuters)
Enjoy $9.99 bestsellers while you can, following the Macmillan concession, everyone wants more out of Amazon
As
we predicted, the recent
concession by Amazon.com in terms of electronic book pricing
to “big six” publisher Macmillan opened the floodgates leading
other top publishers to demand more.
Amazon.com's
electronics books have many downsides -- the potential to lose your
book eventually due to compatibility, ownership concerns, and
dependency on battery life of the device being used. They also
have significant upsides -- a lot of classic works are available for
free, you can transport 1,000s of books in a single bag and it's much
easier to locate your books. However, the biggest advantage of
all was pricing. Whereas hardcover best sellers typically
retail for $15 to $25 on Amazon.com, best-sellers have been available
in e-book form for the bargain rate of $9.99.
Macmillan
recently won in a battle with Amazon to raise those prices.
Amazon has agreed to raise the price of Macmillan New
York Times bestsellers
to $12.99, or in most cases, $14.99.
Now Rupert
Murdoch, the media mogul who owns HarperCollins books --
another big six publisher -- is demanding a price bump of his own.
In a conference
call Tuesday, he complained, "We don't like the Amazon model
of selling everything at $9.99. They pay us the wholesale price
of $14 or whatever we charge. But I think it really devalues
books and it hurts all the retailers of the hard cover
books."
Murdoch commented that he was looking to
renegotiate News Corp's deal with Amazon and says that Amazon has
responded that it is "ready to sit down with us
again."
HarperCollins Books publishes such bestselling
authors as Michael Crichton and Janet Evanovich.
Besides
the Macmillan concession, another factor driving up prices is new
competition from Apple. Apple recently debuted its iPad
tablet computer. While its name has been the bunt
of many jokes, curiosity about the new device is high.
Apple looks to use the device to become a major competitor to Amazon
and second-place Sony in the electronic books arena.
Apple
already has a deal in place with Murdoch. He comments, "Apple,
in its agreement with us, which is not been disclosed in detail, does
allow for a variety of slightly higher prices."
It
appears that the final blows are being struck that will ultimately
spell the end of cheap e-books. Will that hurt the format's
popularity? Or will customers stomach the changes? That
remains to be seen in coming months.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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