Print 16 comment(s) - last by Kelthuron.. on Aug 30 at 10:48 PM

Farewell Yahoo! Mash, we hardly knew thee...  (Source: Yahoo)
Yahoo calls it quits on its second social network attempt in just two years

With Yahoo stock at all time lows, Carl Icahn, proud owner of part of Yahoo's board and strong advocate of a sale to Microsoft, has been remarkably silent.  Meanwhile, Yahoo fell from the public eye.  It did receive a bit of good news of late -- its share of the ad market grew slightly, chipping at Google's.  Also it had a strong showing with the Olympic Games, thanks to clever linking to out of country live video.

Unfortunately, now Yahoo has been hit by more bad news.  The company’s go at social networking, "Yahoo Mash", ended unceremoniously this week.  The network was shut down after only a year of operation, joining many other failed social network ventures.

Yahoo community manager Matt Warburton sent users an email stating:

Thank you for trying out our Mash Beta service. We hope you had fun with it. Please note that we will shut down Mash on September 29, 2008. As a result, your current profile on Mash will no longer be available.

Yahoo Mash never really caught on, but it did have some loyal followers.  Part of the problem was that the site did little to distinguish itself from the social networking crowd or attract young people.

Its biggest feature was that instead of inviting your friends to join you could instead create profiles for them and then encourage them to adopt the profile and customize it.  This kind of approach was perceived by some to be somewhat invasive.

The network did provide plug-in modules, similar to a more basic form of Facebook's Apps.  It was supposed to provide a move up from Yahoo 360, the previous network that was associated with Yahoo user profiles (email) and thus automatically had millions of users.

The network marks Yahoo's second major failure in the social networking business.  Last year it shut down "Mixd", another social networking site which drew comparisons to Dodgeball and Brightkite.  Yahoo Mash ended up lasting just slight longer than Mixd, which drew "mixed" reviews and was in existence a mere few months before the plug was pulled.

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By daftrok on 8/29/2008 1:12:03 PM , Rating: 5
Yahoo had a social network?

RE: ...
By sigilscience on 8/29/2008 1:12:29 PM , Rating: 2
You beat me to it. No wonder it died.

RE: ...
By Souka on 8/29/2008 5:03:50 PM , Rating: 2
Yahoo what? Mash? huh?

RE: ...
By MastermindX on 8/29/2008 5:08:52 PM , Rating: 3
Funny... Yahoo is in the ads business... but yet, they don't seem to know how to use them properly.

RE: ...
By borismkv on 8/29/2008 7:31:31 PM , Rating: 2
Yes but they're apparently not very good at the ad business in general. You know, just looking at the state of the company these days.

RE: ...
By maverick85wd on 8/29/2008 1:19:46 PM , Rating: 3
I didn't know, either. And I use Yahoo! for my junk mail account so I'm on there every couple days.

I think the real problem here is that most people interested in a social network use Facebook, Myspace, or both (there are a few others, but I personally don't know anyone that uses them)

RE: ...
By AlvinCool on 8/29/2008 1:36:29 PM , Rating: 2
I use Yahoo daily to check my groups and my messenger runs constantly. I had no idea

RE: ...
By poundsmack on 8/29/2008 1:50:23 PM , Rating: 2
Mash never truely made it out of beta, and chared teh same fate as yahoo 360. I think yahoo knew going into it that it wasnt going ot work. it recieved few updates and never caught on. it was created when yahoo was falaing around like a mad man trying ot grab onto as many things as possible.

RE: ...
By Mgz on 8/29/2008 3:24:34 PM , Rating: 3
yeah, it is called Yahoo360. I am Vietnamese and it is pretty much the de factor social networking/blog in Vietnam, every kids has one.

same thing in Germany and Iran. Depend on the local market and culture I guess.

RE: ...
By ashegam on 8/29/2008 4:19:46 PM , Rating: 2
Very true. Just got back from Iran and like China many sites including social sites like Orkut, Facebook and Myspace are blocked so everyone uses yahoo360. Can't guess numbers but I'd say atleast a million or more. They will be bummed specially the younger kids.

RE: ...
By audiomaniaca on 8/30/2008 12:36:45 AM , Rating: 2
Some people don't even know about Orkut. In Brazil, it takes a share of more than 80% of the social-network market. Don't ask me why.

RE: ...
By Murloc on 8/30/2008 2:20:17 PM , Rating: 2
I knew about orkut, but i never heard about yahoo mash.
I don't like yahoo.
I use netlog and 2 other local social networks (limited to the part of switzerland where you speak italian).

RE: ...
By 3kliksphilip on 8/29/2008 3:53:47 PM , Rating: 2
Are there any figures for the number of users or is 100 a reasonable estimate?

Never stood a chance...
By Oobu on 8/30/2008 5:51:03 PM , Rating: 2
Yawho? Come on, they are so late 90's.

RE: Never stood a chance...
By Kelthuron on 8/30/2008 10:48:07 PM , Rating: 2
I don't think I've used Yahoo's email or search engine in a few years.

Is it?
By DanD85 on 8/30/08, Rating: 0
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad

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