Sony has some high expectations for its
PlayStation 3 gaming console which is expected to launch worldwide on
November 17th. Sony representatives are aiming to sell
six million units of the console by the end of March 2007.
Some
Taiwanese industry leaders, on the other hand, are rather
skeptical of that figure. While Sony has a strong presence currently
in the console market with its aging PlayStation 2 and dominates its
home market, there are many other factors in play which could limit
its initial sales success. DigiTimes reports:
The pricing of the PS3 (US$499 for the
20GB model and US$599 for the 60GB model) is so high as to make
consumers hesitate; the PS3 features built-in Blu-ray Disc (BD)
compatibility, but currently the availability of BD players and
drives is very limited, and the price level is very high. As well,
the appeal to BD compatibility for the PS3 may be unfavorable to
successful marketing of BD players and drives by Sony and other
brands.
For comparison, Microsoft has shipped
3.3 million Xbox 360s since it launched in November of 2005.
Microsoft chairman Bill Gates, however, has boldly stated the
Microsoft will sell 10 million units of its Xbox 360 before either
console from Sony or Nintendo reaches the market. Can Microsoft sell
6.7 million units between now and November 17th?