Print 5 comment(s) - last by vision33r.. on Nov 5 at 4:37 PM

The report noted that media tablet shipments exceeded netbook shipments Q2 2011 with 13.6 million tablets shipped and 7.3 million netbooks shipped

For the first time in 2011, tablet shipments have exceeded netbook shipments, and analysts do not see this changing any time soon.

ABI Research, a marketing research firm based in New York, released a new report called "Tablets, Netbooks, and Mobile CE Market Data," which offers predictions for all ultra-mobile devices (UMDs).

The report noted that media tablet shipments exceeded netbook shipments Q2 2011 with 13.6 million tablets shipped and 7.3 million netbooks shipped. In Q1 2011, netbooks were ahead with 8.4 million shipments while tablets were at 6.4 million shipments.

"This is a trend that we do not expect will reverse," said Jeff Orr, group director of mobile devices at ABI Research. "As they are different segments, this is not a direct replacement behavior, but a changing leadership for the most interesting device type."

Throughout 2011's entirety, the expected number of shipments for netbooks is 32 million while the expected number of shipments for tablets is 60 million. According to Orr, the ease of use is what is driving tablet sales over netbook sales.

"Media tablets are perceived to be easy to use, compared to the keyboard and mouse interface of a netbook computer," said Orr. "Those who have avoided PCs because they are difficult to use -- think the Baby Boomer generation and older -- see media tablets as an opportunity to re-engage with Internet access. Cost, however, is certainly not a reason driving tablet interest, as the average media tablet costs approximately $600 and the average netbook is only about half of that."

According to the report, Apple's iPad 2 is king of the tablets accounting for 68 percent of tablet shipments in Q2 2011. Other reports have offered similar information, such as comScore's study released earlier this month saying that iPads accounted for 97.2 percent of U.S. tablet traffic in August 2011 alone.

Source: ABI Research

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By StevoLincolnite on 10/25/2011 11:14:16 AM , Rating: 3
Netbooks might pick up again when Intel and AMD launch successors to Atom and Brazos.

Right now... The performance of those chips are appalling. (Brazos, less so.)
Since Atom launched, it's still being paired with a very lack-luster IGP and performance hasn't improved all that much this entire time.

And generally when people see "Intel Atom" they run for the hills because of prior experience/word of mouth.
Those who buy netbooks like the pricing but 9 times out of 10 the performance just ain't going to cut it for those flash based Facebook games.

RE: .
By KITH on 10/25/2011 12:26:11 PM , Rating: 2
I think the sale of netbooks is down not only because of tablets but because of cheap laptops. People buy netbooks for portability and long battery life but if you don't need either you can get a much more capable laptop for the same cost.

RE: .
By geddarkstorm on 10/25/2011 1:24:50 PM , Rating: 5
And since we have tablets like the ASUS transformer or the Lenovo that come with keyboard docks for increased battery life and laptop like functionality... and once Windows 8 hits...

I think it's coming time to let go of the netbooks. It filled a crucial space till tablets could catch up, but in the end just a stopgap.

By Visual on 10/26/2011 7:34:20 AM , Rating: 2
To me, netbooks of old will naturally evolve into x86 windows tablets. And they will have great success as soon as one with active digitizer, decent GPU and decent battery life is released.

Right now when people say 'tablet' they more often than not refer to a puny phone-powered ARM crap that can not run much beyond a web browser. I'm never going to buy such a thing at a price higher than the kindle fire.

But I am looking forward to a decent x86 tablet.

The Asus EP121 missed the mark with the useless Intel GPU. If they had went with at least a sandy-bridge variant, I'd have bought it. Battery life was bad and price was high as well, I'd have ignored those flaws though.

The Acer W500 seemed great, and MSI 110W improved on that with some programmable buttons and a mouse trackpad on the bezel. But both skipped on active digitizer support. That is a deal-breaker for me after having been spoiled by my TM2.

Android tablet is failing
By vision33r on 11/5/2011 4:37:18 PM , Rating: 2
One look at the prices online, the prices keep falling indicating demand has fallen to all time lows. As the cheapest of Android tablets that debut at $399 has to get a $50 price cut. You can readily get Samsung's Galaxy Tab 10 for under $400 discounted.

Apple does not need an injunction to hit these Android tablets back.

The reason because fragmentation and heavy competition lead to price declines.

People are just gonna get an iPad instead of getting Android as they keep dropping in value and new ones keep popping out with little to no upgrades.

Honeycomb is a huge mess because they try to mimick a laptop and it's just too cumbersome to use.

iPad works exceedingly well for avg noob because it works like a book. You turn it on and run, no expertise necessary.

Geeks don't run the world.

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
Related Articles

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki