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"I LOVE THIS REPORT!!" -- Steve Ballmer  (Source: The Inquisitr)

RIM's PlayBook was beat out by Microsoft's offerings last quarter. This seems surprising, given that Microsoft doesn't even have a dedicated tablet offering system, instead relying on a clunky modified version of Windows 7.  (Source: Venture Beat)

Android's tablets increased in market share more than 10-fold in a year. The growth is closely paralleling Android's growth in the smart phone market, which would indicate that Android will be the clear cut market leader by next year.  (Source: Engadget)
RIM, meanwhile meets the numbers with disappointment

When it comes to tablets, Microsoft Corp. (MSFT) has seen little love.  Its fans have expressed an array of frustrations (Why doesn't Microsoft make Windows Phone 7 tablets today? Why no ARM support yet? Why did it kill the popular Courier project?).  Its critics write it off as a tired old hat that lacks the innovation necessary to succeed.  And market analysts have been perhaps the cruelest of all, battering Microsoft's stock and admonishing it in reports.

But the latest numbers from research firm Strategy Analytics show [press release] something surprising -- Microsoft finally appears to be improving its tablet position.

According to the researchers Microsoft picked up 4.6 percent of the global tablet market in calendar Q2 2011 -- up from a mere 1 percent or so of the market, a year ago.  In fact, Microsoft managed to beat struggling Canadian gadget maker Research In Motion Ltd. (TSE:RIM), whose much-anticipated Playbook tablet debuted in April to less than stellar reviews.  RIM gathered 3.3 percent of the market.

The fact that Microsoft beat RIM is particularly exciting for the company, as it did so without a dedicated tablet OS or support for ARM processors -- widely viewed as the best solution for the tablet space.  When Windows 8, an OS with a tablet-centric design, comes a-calling in 2012, packing ARM CPUs, one would imagine Microsoft could do very well.

On the other hand, RIM is left to contemplate its next move.  Clearly its new QNX operating system, while perhaps better than the previous Blackberry OS, isn't thrilling customers.

Apple, Inc. (AAPL), maker of the incredibly popular iPad experienced somewhat mixed news, as well.  While it is still seeing terrific growth in tablet unit sales, its market share shrunk year-to-year, dropping from 94.3 percent in Q2 2010 to 61.3 percent in the most recent quarter.

Tablet sales rose 331 percent, so Apple still did quite well.  But tablets sporting Google Inc.'s (GOOG) Android OS are eroding Apple's lead, with sales of Android designs jumping from 2.9 percent to 30 percent in a single year.  

The situation seems eerily reminiscent to Android's growth in the smart phone sector, where Android jumped from being a virtual bit player, to being a strong second, to being the clear-cut market leader, in a 2-year span.

Of course, it's possibly Android could see its market share momentum slow or even reverse, if Apple can succeed in convincing U.S. courts to ban its competitors' products from the market.  Apple is currently suing [1][2][3][4][5] the top three Android device makers, seeking injunctions to prevent them from selling product in the U.S., on the premise that Android OS "steal[s]" patented ideas from Apple.

If Apple's bid to kill Android with lawsuits falls short, though, it may find itself in second place within a year.  And with Microsoft looking poised to finally get serious about tablets in 2012, the Cupertino gadget maker is surely a bit concerned.

The market share numbers in the report were generated using collected sales figures, arguably the most accurate form of market share reporting.  The report is available for a cool $7,000.

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Rut Ro Shaggy
By Mitch101 on 7/21/2011 4:39:14 PM , Rating: 2
Tablet sales rose 331 percent, so Apple still did quite well. But tablets sporting Google Inc.'s (GOOG) Android OS are eroding Apple's lead, with sales of Android designs jumping from 2.9 percent to 30 percent in a single year.

By 4th quarter the Android Tablets will overtake iPad in sales.

My Rooted Nook Color is perfectly fine for now. With so many new tablets coming on the market every month Im going to hold out as long as humanly possible on purchasing a 10" tablet.

RE: Rut Ro Shaggy
By cjohnson2136 on 7/21/2011 4:44:56 PM , Rating: 5
I'm holding out for Win 8. I want to a demo in store with that before I decide on a tablet. Plus I have to save money for it and by that time I will be making more since I will be done college.

RE: Rut Ro Shaggy
By Mitch101 on 7/21/2011 5:29:31 PM , Rating: 2
From the demos Ive seen its pretty slick especially with Microsoft Lync. Could be interesting to see with AMD/INTEL rushing to get x86 CPU's power down to compete with ARM. The Mobile sector is crazy kind of unstable 800mhz yesterday, 1gig popped up then dual core soon 1.3ghz then there is quad talk these high DPI screens throw in nVidia then Kal-El then the price drops and this one transforms into a laptop with a keyboard and this one changes into a 18 wheel truck that can fly. All that's in like the last 8 months and next couple months.

I think Id like to wait will Microsofts Win 8 tablet is out and I think the benefit is the hardware will be 4 times more than todays tablets. Who knows every month a new tablet comes out and I say ooh.

RE: Rut Ro Shaggy
By StevoLincolnite on 7/22/2011 12:20:23 AM , Rating: 3
I think Id like to wait will Microsofts Win 8 tablet is out and I think the benefit is the hardware will be 4 times more than todays tablets. Who knows every month a new tablet comes out and I say ooh.

Or you could try and hunt down an Atom+Ion or AMD Brazos Tablet now, that's if Brazos is available in tablet form yet.

Then you could give Windows 7 a whirl now, have Windows 8 later... And if you get sick of both? Just format and go with a Linux distro or a Netbook based OS like Jolicloud.

Personally though, I find Windows 7 to be a rather enjoyable experience on a Tablet.

RE: Rut Ro Shaggy
By Alexvrb on 7/24/2011 5:22:07 PM , Rating: 2
The Z-01 (Desna) is actually off to a pretty good start. But I personally would wait for Brazos-T (Hondo) - but we won't see tablets based off them until early 2012.

RE: Rut Ro Shaggy
By borismkv on 7/21/2011 5:43:09 PM , Rating: 5
by that time I will be making more since I will be done college.

Hate to crush your dreams, but...*crush crush crush crush crush*

RE: Rut Ro Shaggy
By Boze on 7/21/2011 6:00:29 PM , Rating: 4
since I will be done college.

I will be done college.

will be done college.

be done college.

done college.


Don't leave too early.

RE: Rut Ro Shaggy
By Tony Swash on 7/21/11, Rating: -1
RE: Rut Ro Shaggy
By troysavary on 7/21/2011 6:34:54 PM , Rating: 3
Why did I suddenly picture a kid with his fingers in his hears shouting "LA!LA!LA! I CAN'T HEAR YOU!!".

RE: Rut Ro Shaggy
By Tony Swash on 7/21/11, Rating: -1
RE: Rut Ro Shaggy
By troysavary on 7/22/2011 1:12:18 AM , Rating: 3
Two big failures on his part. First of all, who says we are in a "post-PC" era. MS shipped more copies of Windows this year than Apple has shipped iOS devices. PCs still outsell tablets and smartphones. Hell, even an MS side-project like Kinect has sold faster than the iPad. And, unlike Apple in mobiles, MS still has a crushing lead in PC OS's. There are no real competitors to Windows in market share on the desktop or laptop. On the other hand, their is serious competition in the mobile space. Which leads me to your pet analyst's second failure. Apple does not have the dominant OS in the mobile space.

RE: Rut Ro Shaggy
By AssBall on 7/21/2011 7:23:31 PM , Rating: 1
Considering that Google will give tablet manufacturers their OS for free, I'll take you up on that wager. Time to get your head out of the sand, Tony.

From April:

RE: Rut Ro Shaggy
By Shadowmaster625 on 7/22/2011 8:35:54 AM , Rating: 1
It is inevitable because you can buy android tablets under $100 in some cases.

By sprockkets on 7/21/2011 4:53:51 PM , Rating: 2
One android tablet for roughly every two ipads sold? Hmmmm...haven't seen any in the wild yet.

But at least they aren't like dead in the water, thankfully. And hopefully they start killing apple.

WTB the transformer, but I just bought a bike :)

RE: rea!$$
By AMDftw on 7/21/2011 5:24:01 PM , Rating: 2
same here. building new gaming rig tho :)

RE: rea!$$
By bplewis24 on 7/21/2011 5:33:37 PM , Rating: 2
The reason why you're not seeing that in the "wild" is because these numbers only represent 3 months worth of purchases, whereas in the wild there are cumulative purchases ever since the iPad was released.

So the study only shows "recent momentum" and not current market share.


RE: rea!$$
By bety on 7/21/2011 10:16:29 PM , Rating: 2
No, the reason they don't see any in the "wild" is because this study was on shipments. Of course, the multiple android vendors are starting to push big numbers out into the channel. That does not translate to sales. We've had numerous android -based executives speak about the disappointing sales thus far.

Time will tell. Perhaps they can START selling more, but they certainly aren't SELLING many now.

RE: rea!$$
By Belard on 7/21/2011 8:33:58 PM , Rating: 2
I still talk to sales people about their tablet sales...

They have cases of $200~700 Androids tablets, etc... they may sell 1 a day, if that. Meanwhile, other side of the store can't keep the iPad2s in stock more than a day or so.

RE: rea!$$
By bplewis24 on 7/21/2011 9:04:20 PM , Rating: 2
You talk to salespeople who don't know crap and expect them to be reliable?

RE: rea!$$
By Denigrate on 7/22/2011 9:26:18 AM , Rating: 2
The sales people are trying to sell the iPad2. With the higher price, they get a larger commission.

Why me?
By DrApop on 7/21/2011 8:34:40 PM , Rating: 1
Why am I the only one who finds the big huge block/panel interface in Win8 the ugliest thing around?

I can't believe anyone wants this on a tablet let alone a new computer. Why would I want a nice big 24+ inch computer monitor sporting 4 or so huge panels of facebook, twitter, and email info as my opening page? Reminds me of the push technology from the 90's or something. I want a desktop with all my programs within easy reach...not buried on some other page or behind some highway sized panels.

RE: Why me?
By Fritzr on 7/22/2011 12:23:10 AM , Rating: 2
You do realize that with a real Windows OS you are allowed to customize the desktop.

One of the nicer features of Win8 will be the Win7 desktop for programs that do not play well with the tablet style interface.

Even if Win8 doesn't support Win7 style icons directly (which they would be crazy not to) you can simply use the Win7 desktop to access all your shiny new Win8 programs :)

That clunky screen you pooh pooh is for the 7" tablet crowd who already complain about icons that are too small to touch accurately. Remember the BIG feature of Win8 is that it will be for both small tablets and 50" desktops :D

RE: Why me?
By BZDTemp on 7/22/2011 4:02:42 AM , Rating: 2
You make it sound like the Win7 desktop is a nice place!

To me the Win7 desktop is like the Fisher-Price of OS GUI and as for customizing what Microsoft offers is appalling the only way to go is simply to replace the GUI as a whole. Why is it that MS still does not offer a big switch in their OS which lets you choose between eye-candy casual user and pure information/productivity professional :-(

RE: Why me?
By xdrol on 7/22/2011 7:05:10 AM , Rating: 4
Because it does?

RE: Why me?
By damianrobertjones on 7/22/2011 3:23:31 AM , Rating: 2
...because non-techie people don't think like you.

Uncle Fester!
By MartyLK on 7/21/2011 5:43:57 PM , Rating: 2
Doesn't Ballmer look an awful lot like Uncle Fester?

I think he is a cross between Peter Boyle and Uncle Fester, as one person brought to mind elsewhere. I call him a Festering Boyle. :D

If you ever get the urge to squeeze his head, I bet money would ooze out instead of puss.

RE: Uncle Fester!
By mondo1234 on 7/21/2011 6:10:22 PM , Rating: 3
Doesn't Ballmer look an awful lot like Uncle Fester?

this is better


By adiposity on 7/21/2011 5:41:33 PM , Rating: 2
"I LOVE THIS REPORT!!" -- Steve Ballmer

Now, I realize this was meant to be a funny play on the "company" comment, but I don't know if incorrect attribution is something to put in your stories.

Then again, it did say "Ballmer"...

Hard lesson
By Turrbo on 7/21/2011 6:58:25 PM , Rating: 2
Microsoft has learned a hard lesson with it's Facebook phones.
It does not want to rush this kind of products into failure because they may be decisive in the battle against Apple


By p05esto on 7/21/2011 10:19:36 PM , Rating: 2
I'm for sure waiting for a Win8 tablet. By that time the tech will be more mature and powerful and if MS can integrate my desktop/phone/tablet/xbox experience together that will be amazing. No other company is in the position to bring my world together the way MS can do it..... now let's just pray they get it right. I have faith though, I've always liked MS offerings even if they didn't get mass appeal. Zune is a great MP3 player, WP7 is nice, love Win7, Xbox, Visual Studio, Win08 server, SQL server, etc etc. Great stuff IMO.

By damianrobertjones on 7/22/2011 3:21:42 AM , Rating: 2
I'd like to state the following:

"Outside of the technical area, not one person, no-one at all really cares if a tablet has an Arm chip or this and that resolution as they simply do not understand these things and to say otherwise means that you're making an issue from nothing."

Thank you.

P.s. Director here is using my imported Asus EP121 and I have an Acer W500 and as far as both of us are concerned, along with millions of others, Windows 7 is easy to use with Touch.

define "tablet" here
By Visual on 7/22/2011 4:49:27 AM , Rating: 2
Do these figures include convertibles as well? Do they only consider tablets within some size limit? Are they based on quantity sold, or value?
Because it seems a bit weird to me, there have been a lot of great convertibles recently, and despite being way heavier and pricier, they still do count as "tablets".

A huge flaw
By shompa on 7/22/2011 1:52:47 PM , Rating: 2
This article has a huge flaw.
It quotes SHIPPED tablets. Not SOLD tablets.

By lawrance on 7/22/2011 10:17:48 PM , Rating: 2
I'm calling Bollocks on yet another biased Jason Mick article. Did Jason Pay $7,000 for actually view this data? I highly doubt it. And it's not like any of us are going to pay it to double check his "facts". I also doubt very much that M$ has nearly 5% of the tablet market when they don't even make a dedicated tablet OS! What's it called? What hardware is running it? Why haven't I ever seen or even heard of it? Why does this article quote shipments and not SALES?

I saw an HP tablet at Sams club running WebOS. That's more than I've seen from M$

Mick must have also missed all the articles stating that every Android (and RIM) tablet shipping is suffering from abysmal sales.

It's okay Mick.... Even though Apple dominates the MP3, Phone, Tablet, Portable Gaming & Music markets, Micro$oft still dominates the desktop OS market. (But I still don't get why people actually choose to run it.)

All I have to say is... keep the dream alive Mick. Keep the dream alive.

Jason is wrong.
By shompa on 7/26/2011 1:27:39 PM , Rating: 2
We can now debunk this whole article. As stated above: This whole article is about shipped tablets, not sold.

Here is the real statistic:

According to Goolge: Screen sizes above 7 inch are tablets.
0.9% of the devices accessing the Android market is over 7 inch.
Google has announced that there is 130 million Android devices =
1.17 million Android tablets have been sold.

At the same time 28.73 million iPads have been sold.

24-1 Ipad to Android selling rate.

This will of course change when Goolge gets 3.x working. Last I checked there were 170 native Android apps for tablets compared to 104000 for iOS. Galaxy 2 tablet is the first Android tablet that is near iPad2.

"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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