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Print 9 comment(s) - last by Krinosy.. on Feb 7 at 2:08 AM

Apple led the tablet market in Q4

IDC has published its numbers for tablet sales in Q4 2013. The numbers show that the tablet market grew with 76.9 million units shipped. The number of tablets shipped represents a growth rate of 62.4% compared to the previous quarter.
 
The numbers also showed a 28.2% growth rate compared to Q4 2012. The slowing year-over-year growth rate is a clear sign that the tablet market is slowing according to IDC. The year over year growth rate for Q4 in 2012 compared to 2011 was 87.1%.
 
"It's becoming increasingly clear that markets such as the U.S. are reaching high levels of consumer saturation and while emerging markets continue to show strong growth this has not been enough to sustain the dramatic worldwide growth rates of years past," said Tom Mainelli, Research Director, Tablets, at IDC.


iPad mini with Retina Display
 
The numbers show that for the full calendar year of 2013, 217.1 million tablets were shipped, up from the 144.2 million tablets shipped in all of 2012. Apple led the tablet market for the year, shipping 26 million tablets during the quarter. That is a significant increase compared to the 14.1 million tablets it shipped in the previous quarter. The second place company in the tablet market went to Samsung with 14.5 million units shipped.
 
Amazon had the third place spot, shipping 5.8 million tablets. ASUS was fourth with 3.9 million tablets shipped followed by Lenovo with 3.4 million units shipped.

Source: IDC



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By troysavary on 1/30/2014 5:21:46 PM , Rating: 2
There is too much cross-over. Take the Note 3. Is it a tablet, or a phone? I'd put out the argument that it is just as much a tablet as an iPad mini is. What about the Surface or other convertibles? Are they tablets or a PCs? If laptop sales are giving way to convertible sales, is it really fair to say, in that case, that tablets are rising while laptops decline?

I think OS is a better distinction than form-factor when determining sales figures.




By Solandri on 1/31/2014 12:00:19 AM , Rating: 2
Well to be really pedantic, the sales numbers are really only of use to marketers and accountants. If you're trying to judge the state of the industry, you want the number of units in use. If tablet sales grew 77 million year over year, but the number in use remained the same, then the tablet industry isn't growing. Those sales just replaced old tablets which were retired. (I really doubt this is what happened, I'm just illustrating my point.)

In that respect, I'm not yet convinced the PC market is shrinking - i.e. PCs are being replaced by tablets. Pretty much everyone I know who has a tablet also has a PC. PC sales may just be slowing down because everyone is using their PCs for 5-7 years now, instead of 2-4 years like before.


By sgestwicki on 1/31/2014 7:17:42 AM , Rating: 2
To me, if a device was designed with call functionality then it is a phone even if it is ridiculously large. A device is a computer if it has a full featured OS. Tablets are the devices in between those two.


By Reclaimer77 on 2/1/2014 1:46:51 PM , Rating: 2
Man whenever you talk about this stuff, it's cringe-worthy.

quote:
Take the Note 3. Is it a tablet, or a phone? I'd put out the argument that it is just as much a tablet as an iPad mini is.


Is this a joke? Nobody in the world, NOBODY, is out there directly comparing a Note 3 to iPad Mini. What part of phablet don't you get? It's a smartphone that just happens to be bigger. A tablet that does not make. Can you make calls with an iPad Mini?

quote:
What about the Surface or other convertibles? Are they tablets or a PCs?


The Surface RT is a tablet. The Surface Pro is a PC, because it's a full fledged x86 PC. What's so hard about that? PC = x86. That's been the case for decades, and it's probably not changing anytime soon.

quote:
I think OS is a better distinction than form-factor when determining sales figures.


That sounds crazy. You would be lumping smartphones in with tablet sales!

Troy, don't give yourself a headache. Let people who can spot the difference between a phone and tablet discuss this.


By Krinosy on 2/7/2014 2:08:55 AM , Rating: 2
quote:
Can you make calls with an iPad Mini?


Well yeah, it's called facetime (or Skype or Viber or whatever else). Outside of the fact that a phablet can make calls over the cellular network there's not that much practical difference between a Note 3 and iPad Mini, and even that functionality (if not the specific implementation) can be duplicated with apps.


Of course sales will slow...
By SAN-Man on 1/30/2014 3:07:47 PM , Rating: 1
1.) Most families have one now in some form, we are reaching saturation.

2.) Users are understanding how generally useless tablets are as productivity devices (as in, not at all) and are losing interest.

3.) The closed platform and dumbed down computing of tablets is not appealing.




RE: Of course sales will slow...
By sgestwicki on 1/31/2014 7:23:59 AM , Rating: 2
Personally, I agree with your ideas but I have learned that the rest of the market thinks about tablets differently. They are content consumption devices and that seems to be what a lot of people want. I think that it is a waste of money to have a phone, tablet, computer (sometimes two), and a TV all to view content that can be shown on most of those devices but consumers love their gadgets.


RE: Of course sales will slow...
By sdsdv10 on 2/4/2014 9:46:49 AM , Rating: 2
Agreed with your comment about content consumption rather than creation. My wife uses her table to check her email and Facebook accounts, or to show the kids some cartoons. When she needs to prepare a report, she fires up the PC (which now stays off most of the time).


By marvdmartian on 1/31/2014 7:25:41 AM , Rating: 2
quote:
2.) Users are understanding how generally useless tablets are as productivity devices (as in, not at all) and are losing interest.


Useless in the lower end and middle of the spectrum, where most people want to make their purchases. However, as has been pointed out before, high end Microsoft Surface Pro tablets can run Office, and be used for productivity. Their problem is, they run at a price point that most people won't bother with, or would rather spend a little bit more, and buy an Ultrabook.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer














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