T-Mobile Slams AT&T's "Upgrade Program" in New Print Advertisement
July 23, 2013 12:30 PM
T-Mobile says AT&T only wants to make more money
T-Mobile is coming out swinging in its fight against AT&T and the other major carriers in the mobile phone industry. T-Mobile will be running a new print ad Tuesday (the same day at AT&T’s earnings report) in the
where it lashes out at AT&T and its new
Next smartphone upgrade program
. AT&T's Next program is billed as a way to allow customers to upgrade their devices more frequently.
However, T-Mobile says that AT&T's plan is simply another way for the carrier to make more money. The ad features a quote from a story written by
reading, "AT&T’s reaction to T-Mobile’s transparency is to be more deceptive than ever."
T-Mobile writes in the ad, "We wouldn’t call it deceptive, exactly. Calculating, sneaky, underhanded, maybe, but not deceptive."
T-Mobile has its
that allows subscribers to upgrade their device up to twice a year at a $10 monthly fee plus trading in their current smartphone. T-Mobile says that the other carriers early update programs don't benefit consumers because AT&T and Verizon eliminated phone subsidies without lowering the monthly rate.
T-Mobile's Jump plan eliminated all smartphone subsidies when it launched back in March and lowered monthly plan rates as well. T-Mobile also added financing plans that allow users to pay devices out over a period of months.
“There are real and material differences between what we are doing and the so-called upgrade programs that AT&T and Verizon are doing,” T-Mobile marketing chief Mike Sievert said in a telephone interview on Monday with
Sievert says that the plans offered by AT&T and Verizon, "are a mechanism for AT&T and Verizon to take more money from customers than even those companies have ever done before."
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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