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New feature is very good news for T-Mobile subscribers

T-Mobile, the child of German telecom giant Deutsche Telekom AG (ETR:DTE), is hanging in there, currently in fourth place in the U.S. market.  On the one hand it has been buoyed by a gift of cash and spectrum from rival AT&T, Inc. (T) following AT&T's failed acquisition bid.  And the company has the cheapest rates in the industry.  

On the other hand, it had a miserable Q4 2011, losing 700k subscribers, and seems to have no concrete plans for LTE deployment, making it the only of the "big four" carriers to be missing out [1][2][3].  It also lacks a compelling phone selection, with few high-end Android models or Windows Phones.  And it's the only of the "big four" not to officially carry Apple, Inc.'s (AAPL) ultra-popular iPhone 4S.

Still for the customers who are sticking with T-Mobile, they're about to be handed one sweet reward for their loyalty, according to reports -- $10 USD/month, contract-free mobile-to-mobile calling.  

T-Mobile unlimited
[Image Source: TmoNews]

A leaked ad states:

Beginning April 4th, T-Mobile will offer Unlimited Any Mobile, a $10 per month subscriber-level feature that includes unlimited calling to any domestic mobile number, including Puerto Rico, regardless of carrier.

The plan is an industry first, essentially eliminating overages.  While it would be technically possible to run over your minute allotment on landline calls alone, it would be difficult as T-Mobile is already relatively generous with its minutes.  And according to its metrics 80 percent of calls are to landlines.

It's nice to see that T-Mobile is going in the opposite direction; hopefully its “generosity” will catch on.

Source: TmoNews





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