T-Mobile Partners with Rhapsody for unRadio Music Service, Announces "Music Freedom"
June 19, 2014 9:01 AM
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John Legere and T-Mobile are still looking to shakeup the wireless market
It’s getting hard to keep up with all of these streaming music services for mobile devices, and it looks like T-Mobile is ready to drop yet another one on Americans. However, T-Mobile’s new
, which was developed in conjunction with Rhapsody, is a little bit different than traditional streaming services.
First off, unRadio is being provided at no additional cost to Simple Choice subscribers that are on T-Mobile’s 4G LTE data service. In addition, the service will be available to all other T-Mobile customers for $4/month. Non-T-Mobile customers can download the unRadio app and pay $4.99/month for the service.
Secondly, there are over 32 million songs available to choose from (for comparison,
Amazon’s new Prime Music service
only features roughly one million songs), gives you unlimited skips, lets you choose what you want to listen to at any given time, and is completely ad-free.
In addition to unRadio, T-Mobile has also launched its Music Freedom initiative which is
sure to spark yet another net neutrality debate
. Music Freedom will allow Simple Choice customers to stream as much music as they want without eating into their monthly 4G LTE data allotment.
“As a committed music freak, I’m personally outraged at the way the other guys are using the music you love to lure you into over-priced plans with sweet ‘promotional offers’ that quickly roll into higher prices or trigger those absurd overage charges,” said Legere. “Music should be free of all that. Music should have no limits. So, beginning right now, you can stream all you want at T-Mobile from all of the top music services – data charges do not apply.”
A large list of streaming services are on the exempt list including, Beatport, iHeartRadio, iTunes Radio, Milk Music, Pandora, Rhapsody, Slacker, and Spotify.
This article is over a month old, voting and posting comments is disabled
6/19/2014 9:54:16 AM
I'm impressed! Music streaming wasn't even really on my radar in terms of "things wireless providers need to improve on," but I'm impressed regardless. Very smart counter to Amazon. Now just get some goddamn spectrum! We don't all live in NYC, T-Mobile!
6/19/2014 10:36:47 AM
I'm also impressed. I was going to dismiss this as irrelevant as I was assuming this was in an effort to directly compete with the likes of Spotify and Pandora.
But, that they will discount music streaming for your data allotment is REALLY cool, especially since the premium version of Spotify allows you to stream in full 320 kbps if you choose to, but it eats up your data like mad if done through the carrier.
Idk, T-Mo looks more and more tempting by the minute...
6/20/2014 9:58:39 AM
It is for me, so much so that I'm now seriously tempted to switch. I could buy more data but I don't to save money. Since streaming audio is second only to streaming video in the bandwidth usage metric I never do it. If I could stream as much as I want, then I'm in. Giving TestDrive a run first and then we'll go from there.
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