John Legere saves his harshest criticism for AT&T

John Legere is a man who doesn’t mince his words. The T-Mobile CEO has been relatively quiet after apologizing for comments that he made at an “UnCarrier” event back in June. While touting T-Mobile’s services and pricing strategy, Legere referred to AT&T and Verizon Wireless, stating:
These high and mighty duopolists that are raping you for every penny you have, if they could do something nice for you they would. The f--kers hate you.
Legere is now taking to Twitter to again blast the competition when it comes to pricing, but he has toned down the language, if only just a tad. Legere fired off the following tweets:
He then directed his followers to his latest blog post, which details a new family plan for T-Mobile customers that will go into effect starting July 30. Under the newest T-Mobile Simple Choice plan, a family of four will have access to 10GB of LTE data (2.5GB per line), unlimited domestic texting, unlimited international text in 120+ countries, unlimited calling, and access to T-Mobile’s unRadio music services. In addition, there will be no overage fees if customers blow past their monthly data allotments.

T-Mobile's plan for a family of four will cost $100 per month compared to $160 per month for similar plans from AT&T, Verizon Wireless, and Sprint. As expected, Legere was pounding his chest about T-Mobile’s bargain basement pricing:
AT&T’s sinking some serious dough into marketing their latest-greatest family pricing, which strikes me as funny. Because their deal is no deal at all, and next to T-Mobile’s Simple Choice Family Plan, AT&T’s “Best-Ever Pricing for Families” is a joke…
It doesn’t take a genius, right? That’s $60 in your wallet every month for a family of four —or $1,440 over two years. What would your family or small business do with those savings?
It infuriates me that they’re selling this to hardworking families who could use that money for more important things.  And they have the nerve to call it “Best-Ever Pricing.”  I just couldn’t stand by without speaking up and calling them on their BS.
So will T-Mobile’s latest move start an all-new pricing war amongst U.S. carriers? We can only hope so as we could all stand to shave a few bucks off our monthly bills.

Sources: @JohnLegere, T-Mobile

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