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Print 12 comment(s) - last by elkinm.. on Jan 6 at 4:10 PM

T-Mobile CEO John Legere isn't too impressed with AT&T's latest promotion

Earlier today, we reported that AT&T is seriously gunning for T-Mobile customers by offering up to $450 in incentives to switch. $250 of that incentive package comes in the form of trading in your smartphone, while the other $200 is a straight cash bonus to smartphone line.
 
T-Mobile CEO John Legere isn’t too impressed with AT&T’s promotion, and he even released an official statement than mock’s AT&T “desperate” efforts:
 
This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them. I'm flattered that we have made them so uncomfortable! We used AT&T's cash to build a far superior network and added Un-carrier moves to take tons of their customers - and now they want to bribe them back! Consumers won't be fooled...nothing has changed; customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next. The competition is going to be toast!    
 
Legere even went to far as to mock AT&T on Twitter by bringing up the fact that AT&T’s failed bid to acquire T-Mobile resulted in his company receiving a $4 billion breakup fee -- roughly a billion of that figure was in wireless spectrum.



 
Is Legere perhaps being a bit too cocky here, or does he have every right to snap back at AT&T for trying to bribe his customers? And what does T-Mobile have planned next week for CES? Legere definitely seems excited about shaking up the wireless market once again.

Source: T-Mobile



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Why do the Germans hate T-mobile USA?
By coburn_c on 1/3/2014 6:35:57 PM , Rating: 5
Would be a real shame for Sprint to end up owning T-Mobile. In fact it should be the other way 'round.




By danjw1 on 1/3/2014 7:54:53 PM , Rating: 3
I basically said the same thing when I first read that the company that owns Sprint was looking at buying T-Mobile. I think it would be fine with it as long as the Sprint leadership was canned and T-Mobiles was put in charge. ;-)


By jeepga on 1/3/2014 8:00:52 PM , Rating: 3
I wish they would figure it out. I'm considering moving to T-Mobile after my Verizon Wireless contract is up soon. But, I'm not going to be a Sprint customer.


RE: Why do the Germans hate T-mobile USA?
By amanojaku on 1/3/2014 8:14:31 PM , Rating: 5
The Germans do not hate T-Mobile US (renamed in 2013). This is 2014, not 2011. T-Mobile USA was a budget carrier, offering a low-cost alternative to Verizon, AT&T, and Sprint. This was a slow, but steady business. Until 2007, when the iPhone debuted.

Suddenly, the world went crazy, and people no longer objected to ridiculously overpriced phones (thank you, subsidies! /s), or monthly bills so long they're shipped in a box. Thanks to the smartphone, consumers shifted from the cheapest possible voice plans and "feature" phones to expensive data plans and smartphones, which T-Mobile USA didn't have. So it lost customers, more than double the percentage points of what AT&T and Verizon lost in the same period. People wanted an iPhone so bad they were willing to go to AT&T. iPhone unlockers, met with mixed results, also switched to AT&T over time. T-Moblie was faced with an initially slow decline in profit in 2007-2009 that accelerated sharply in 2010-2011.

Parent company Deutsche Telekom didn't want to risk spending the money to upgrade networks for data. More importantly, it didn't want to pay the Apple subsidy, as AT&T showed a substantial increase in subscribers, but a less-than-substantial increase in profit. T-Mobile USA didn't want to get raped by Apple just to keep customers, only to risk imploding, anyway. So it decided to pull out of the market and sell itself, which was blocked by the FCC, thank god.

Eventually, it merged with Metro PCS and renamed itself to T-Mobile US. It also expanded its Android line (I think T-Mobile was the first Android carrier, with the G1), and eventually carried the iPhone. The Germans are loving T-Mobile now. It's not a rocket, but it's recovering again. Slow, but steady.


By chµck on 1/3/2014 10:14:33 PM , Rating: 4
That's the most beautiful post I've seen this week.


LOWER BAND SPECTRUM
By mcbride on 1/4/2014 1:01:05 PM , Rating: 2
TM MUST ADD LOWER BAND SPECTRUM TO ITS NETWORK IF IT REALLY WANTS TO WIN OVER SUBS FROM AT&T. NO ONE LIKES DROPED CALLS REGARDLESS OF COST. IT WOULD BE VERY SMART TO ADD THE LOWER 700 MHZ SPECTRUM FROM VZ THAT WOULD COVER THE TOP 25 MARKETS 150 MILLION POPS . A GOOD HEAD START BEFORE THE 600 MHz THAT WILL NOT HAPPEN BEFORE 2016. THE ONLY COMPANY THAT WOULD BE ALOWED TO BUY TM WOULD BE DISH




RE: LOWER BAND SPECTRUM
By DanNeely on 1/4/2014 2:54:21 PM , Rating: 2
Despite a broken capslock, mcbride isn't totally speaking non-sense. Tmobile is apparently close to securing a purchase of VZWs 700mhz A block spectrum for a combination of cash and excess AWS spectrum estimated to be worth $2-2.5bn. If the deal goes through, TM would probably end up snapping up at least a few tiny wireless companies to expand the number of cities they have coverage of.

Ownership of the 700mhz A block is a real mess: VZW, US Cellular, and CSpire (aka Cellular South) are respectively the three largest holders; but there's a mess of smaller companies holding a few or even only one block in random places. In some ways TMobile buying VZWs share would make things worse because USC and CSpire are both CDMA companies.

http://www.fiercewireless.com/story/verizon-report...


RE: LOWER BAND SPECTRUM
By conq on 1/6/2014 8:38:20 AM , Rating: 2
Odd, I've never had a dropped call in the past 2 years since having switched to Tmobile. Must be location specific. That being said however, the data coverage and speeds is less than fantastic. If they could fix that, I'd be a much happier customer. Always frustrating to go out somewhere and be the only one to say, "yeah, I don't have data here can you look up such-and-such for me" etc. Hard to beat their prices though, that's the reason I switched in the first place.


he'd kind of right
By purerice on 1/4/2014 4:15:26 AM , Rating: 4
If there is one thing I do not like it is cocky CEOs so I clicked honestly expecting my bias to receive confirmation and an opportunity to flame John Legere.

Actually what the T-Mobile CEO said made perfect sense. If I had a brand new iPhone 5s (not that I have one) on T-Mobile, AT&T would offer me $250 to surrender a $600+ phone and then offer $200 in discounts on the most expensive service on the market. Also you have to buy a new phone. Are they for real?

I don't use either company for my service but between the two, T-Mobile comes across as the much more consumer-friendly company.




Superior network ? not even close
By grant3 on 1/5/2014 2:51:43 PM , Rating: 2
We used AT&T's cash to build a far superior network ...

Then why did over half my T-Mobile calls get dropped or the other person couldn't hear me?

I happily pay an extra $10/mo for AT&T voice service that is actually RELIABLE.




I think my T-Mobile is Great.
By elkinm on 1/6/2014 4:10:41 PM , Rating: 2
I switched to TMobile from Verizon a year ago and could not be happier. I live in Chicago and got constant dropped calls in areas were I should have full bars from VZ coverage maps.
I found that I can trust the Tmobile coverage maps and if it says poor or no coverage, I might get a signal, but in areas were it should work it always does without issue, at least so far.
I have been to the LA and San Diego area, Oregon, New York and have found Tmobile to be much better than my old Verizon service.
I did encounter one place recently, in a school where I have very bad reception where, someone I knew with ATT had a good signal. So Tmobile is great, but ATT can be better.
For the price, I will keep my Tmobile, but if competitors give truly competitive pricing I will gladly take ATT, but we are not there yet.




Good enough for me
By Goty on 1/4/2014 11:57:43 PM , Rating: 1
I've been looking for incentive to switch back to AT&T ever since moving to T-Mobile back in August. I live in the second largest city in my state and there are enormous dead spots all over the place with T-Mobile (including my house) and the signal strength is so poor everywhere else that it's nearly impossible to get any signal inside any building. The low signal cut my Galaxy Nexus' battery life to less than a full day with only moderate use.

Now that AT&T has competitive pricing for their services AND I can get at least $200 in the process of switching (not sure they'll give me anything for my old Galaxy Nexus with a cracked screen), I think I'm going to switch as soon as possible. T-Mobile had some good deals on pricing and the benefit of truly unlimited (if throttled) data, but it's not enough to overcome the lack of coverage.




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