7 out of 10 file sharers would cease pirating if they
received a warning from their ISP, says UK law firm Wiggin in its soon-to-be-released
2008 Digital
Entertainment Survey.
The survey presents compelling news for the world’s content
owners, as it paints a telling picture against the resolve of digital pirates in
the UK. In addition to the aforementioned findings, 66% of the survey’s
respondents said they would “stop downloading completely” if they felt there
was a higher chance they’d be caught.
Of the survey’s 1608 UK respondents, aged 15-54, it was the
teenagers who reported the least defiance: 78% of male teens and 75% of female
teens would back off piracy if so warned.
“These findings are encouraging for content owners and
demonstrate that the Government’s proposals to compel ISPs to take measures to
control illegal filesharing could have a huge impact when implemented,” said Wiggin
Music and Technology Partner Alexander Ross.
“Fear of being caught is a strong theoretical deterrent,”
said Russell Hart, Chief Executive of Entertainment Media Research, who compiled
the report on behalf of Wiggin. “[but] if pirates themselves say that a direct
warning from their ISP is the most effective measure then this reinforces
current thinking to combat piracy with an ISP strategy.”
Indeed, the survey’s results are especially relevant in a
time when the UK government is actively deliberating its plan to fight piracy –
and the current climate seems to indicate the government would like a “three
strikes” plan, with violators having their internet shut off on the third
offense. France
is already in the process of implementing such a plan, expected to take effect this summer.
Wiggin’s survey places less-than-thrilled
ISPs between a rock and a hard place, giving the “three strikes” plan
additional support and essentially stripping ISPs of their “mere conduit” status. A conversation between
the Internet Service Providers Association and The Register revealed
that ISPs want the content industry to “put its money where its mouth is” and
underwrite the legal costs of dealing with blocked customers who legally
challenge ISPs decisions.
Full details of the survey will be released sometime today,
during or after Wiggin’s
Digital Entertainment Seminar 2008.