Subaru will include an option for Wi-Fi in the 2011 Outback
Japanese automaker Subaru announced it will become the latest car manufacturer to integrate mobile Wi-Fi into vehicles with an introduction expected in the 2011 Outback.
Wi-Fi service requires a $499 add-on charge, $35 one-time activation, and a $29 monthly subscription fee. The Autonet Mobile in-car Internet helps turn the car into an 802.11 a/b/g hotspot connected to use its 2.5G and 3G networks.
"Subaru Mobile Internet easily allows users to check e-mail, surf the Web or listen to Internet radio and even stream video and post to social networking sites," Subaru said in a recent press release. "Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road."
USA Today says the Subaru Wi-Fi service will cost $1,164 for two years, while an Apple iPhone data and voice subscription costs $2,838. However, the iPhone and other smartphones obviously are portable and can be removed from the car -- but the in-car Wi-Fi is ideal for connectivity to notebooks and other consumer products.
Autonet can also be found in some Cadillac and Chrysler car models. The addition of Wi-Fi into vehicles is an interesting feature designed to support an increase in Web-connected devices. Smartphones, laptops and netbooks, and handheld game players all have Wi-Fi access.
The previous slump in car demand led car makers to include additional features, with GPS, MP3 support, Wi-Fi, and other tech-based features.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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