 Andrew Oliver (right) says that used games are ruining the video game industry. He suggest an effective ban by switching over almost entirely to a digital distribution scheme. (Source: Guardian UK)
Arggg, 'dem used game be dee real villains, matie!
Electronic
Arts recently announced the controversial
decision to make buyers of its pre-owned sports games pay an
extra $10 to gain access to online gameplay and other features.
Now another publisher has sounded off about the evils of used games
and how the industry has to take drastic action to prevent customers
from "taking advantage" of gamemakers.
Blitz Games
Studio's co-founder Andrew Oliver stated that
used games are slashing the revenue to publishers and developers by
75 percent. Blitz is best known for producing Dead
to Rights: Retribution, Karaoke
Revolution,
and a series of SpongeBob
SquarePants titles.
When
asked about piracy,
Oliver responded, "Arguably the bigger problem on consoles now
is the trading in of games. I understand why players do this,
games are expensive and after a few weeks of playing you’ve either
beaten it, or got bored of it so trading it back in to help pay for
the next seems sensible when people are short of cash."
Oliver's
estimate of 75 percent losses comes from his assumption that games
are traded in on average 4 times (the real figure is likely not this
high), which he says would mean that the developer/producers' cut
would be cut in four (game retailers typically keep all the proceeds
from sales of used titles).
He concludes, "So while
retail may be announcing a reasonable season, the money going back up
the chain is a fraction of what it was only a few years ago.
This is a much bigger problem than piracy on the main
consoles."
Oliver says that a solution is to sell
consumers digital copies of games through outlets such as Valve's
Steam Client. In doing so, he said customers can
effectively be banned from reselling their games.
Is his
statement fair, or illogical? One thing's for sure, gamers will
be sure to chime in on this one.
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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