Following reports showing that up to one-third
of all Xbox 360 consoles are afflicted with the fatal hardware error termed
the “Red Ring of Death,” Microsoft extended its warranty on the machine to
cover such a defect for three years.
Although the gaming press has heard many comments from
Microsoft’s Entertainment and Devices Division regarding its new policies, little
has come out from the giant software company’s top brass.
Speaking to financial analysts last week, Microsoft CEO
Steve Ballmer spoke
out on the topic on stage, saying, “We have to learn from our mistakes. It
was painful to announce the write-off that we had to announce, and yet we knew
we had to take care of our customers.”
The write-off that Ballmer is referring to is the over $1 billion charge
that Microsoft’s entertainment division is taking to not only repair for free
all afflicted consoles, but also to issue refunds to gamers who have paid up to
$140 for a fix.
The extended coverage of defective Xbox 360 consoles caused
Microsoft’s gaming division to lose $1.89 billion for
the quarter – about 47 percent more than the previous period’s $1.28
billion loss from last year.
Although the Xbox 360 “Red Ring of Death” debacle may have
shaken consumer confidence in the company’s ability to design and manufacture
hardware, Ballmer promised that, going forward, Microsoft will be “world-class
when we do hardware.”