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Microsoft CEO describes Xbox 360 $1B charge as "painful"

Following reports showing that up to one-third of all Xbox 360 consoles are afflicted with the fatal hardware error termed the “Red Ring of Death,” Microsoft extended its warranty on the machine to cover such a defect for three years.

Although the gaming press has heard many comments from Microsoft’s Entertainment and Devices Division regarding its new policies, little has come out from the giant software company’s top brass.

Speaking to financial analysts last week, Microsoft CEO Steve Ballmer spoke out on the topic on stage, saying, “We have to learn from our mistakes. It was painful to announce the write-off that we had to announce, and yet we knew we had to take care of our customers.”

The write-off that Ballmer is referring to is the over $1 billion charge that Microsoft’s entertainment division is taking to not only repair for free all afflicted consoles, but also to issue refunds to gamers who have paid up to $140 for a fix.

The extended coverage of defective Xbox 360 consoles caused Microsoft’s gaming division to lose $1.89 billion for the quarter – about 47 percent more than the previous period’s $1.28 billion loss from last year.

Although the Xbox 360 “Red Ring of Death” debacle may have shaken consumer confidence in the company’s ability to design and manufacture hardware, Ballmer promised that, going forward, Microsoft will be “world-class when we do hardware.”



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World class already
By Lonyo on 7/30/2007 7:50:42 AM , Rating: 5
World class on warranties.
Hopefully they can transfer that to the hardware as well. It's glad that they can see and accept the problems, and then hopefully produce better stuff next time.




RE: World class already
By TSS on 7/30/07, Rating: -1
RE: World class already
By isorfir on 7/30/2007 8:53:06 AM , Rating: 5
quote:
if the xbox640 (saw somebody name it that way, kinda appropriate when you think about it :P)


Wouldn't it be xBox720?

360 x2 = 720


RE: World class already
By kkwst2 on 7/30/07, Rating: 0
RE: World class already
By omnicronx on 7/30/2007 10:31:01 AM , Rating: 5
naw a 3 digit number is so 90's
I am thinking

Original = 180
2nd gen 180x2 = 360
3rd gen 180^2 = 129600


RE: World class already
By lemonadesoda on 7/30/2007 3:23:22 PM , Rating: 5
I think they'll hire some nerdy-cool PR company, and call it:

xbox p (pi - full circle, and approx "3")

alternatively, after Goldmann Sachs have had a chance to bring MS and Apple together,

ibox.

LOL


RE: World class already
By S3anister on 7/31/2007 6:27:46 PM , Rating: 5
and when they release updates for the Xbox Pi they can change the firmware from 3.14 to 3.1415


RE: World class already
By S3anister on 7/31/2007 6:29:05 PM , Rating: 4
or better yet, call it the PiBox.

Because that makes so much sense...


RE: World class already
By DJMiggy on 8/1/2007 5:15:18 PM , Rating: 1
Who cares.


RE: World class already
By Griswold on 8/1/2007 6:26:28 AM , Rating: 1
Mmmhmm... he said pie...


RE: World class already
By Wilk on 8/2/2007 4:06:44 AM , Rating: 2
Sounds to me like "PeeBox" :D


RE: World class already
By qrhetoric on 7/30/2007 1:02:52 PM , Rating: 2
Since 540 degrees is the same as 180, I'd say they'll be moving backwards until they hit Xbox 0, which is when the whole thing just fizzles and they wish everyone would forget they tried to make consoles.


RE: World class already
By SavagePotato on 8/3/2007 10:59:52 AM , Rating: 2
They should call it the iXBOX.

Just maybe it would trick some of the sheep that would sacrifice their grandmother to satan to get an iphone on board, for some extra sales.


RE: World class already
By alce11 on 7/30/2007 9:01:34 AM , Rating: 5
I'd like to remind everybody that for many years -and way before the original xbox- microsoft has built some of the finest game controllers, mice and keyboards. I actually always thought "if just their sw could be as good as their hw".
The 360 is a mess, but I think chances are the 720 will be a great console.


RE: World class already
By omnicronx on 7/30/2007 9:31:08 AM , Rating: 2
xbox 720 is such a bad name, you would think with all the millions spent in marketing they would eventually come up with a better name.. hopefully..

how about XBOX PI*r^2?

;)


RE: World class already
By alce11 on 7/30/2007 10:05:13 AM , Rating: 5
a surface? is soooooo 2D!!!
what about something really 3D like xbox sphere? it also has the advantage taht the name comes with it's own design
;)


RE: World class already
By jtesoro on 7/30/2007 11:34:14 AM , Rating: 3
quote:
what about something really 3D like xbox sphere?


Yeah, but that'll just put them on par with the Gamecube. No wonder Nintendo's ahead! ;)


RE: World class already
By abhaxus on 7/30/2007 8:49:43 PM , Rating: 3
You mean like the Okama Gamesphere?


RE: World class already
By bunnyfubbles on 7/30/2007 12:14:38 PM , Rating: 3
well 360 is only the degrees in a circle, they could go to (4/3)*pi*r^3 ;)


RE: World class already
By rdeegvainl on 7/30/2007 1:24:27 PM , Rating: 2
Or maybe they could not try and create headaches and just call it the y box?