San Francisco Bay Area stores will be the first to receive the Powemats

For people that like to camp out near a power outlet at the local Starbucks — no doubt deeply in thought while “writing his or her best-selling novel” — Duracell is looking to help you cut the [power] cord, at least with respect to your smartphone.
Starbucks and Duracell Powermat today announced than an initial rollout of Powermat wireless charging pads will begin in Starbucks stores around the San Francisco Bay Area. “Powermat Spots” will be clearly marked on tables and counters within Starbucks stores.
All of the Powermats installed in Starbucks stores will be compatible with the Power Matters Alliance (PMA) wireless charging standard. PMA members include ASUStek, AT&T, Blackberry, HTC, Huawei, LG, Microsoft, Qualcomm, Samsung, Sony, and ZTE.

“Powermat Spots in Starbucks are the result of almost a decade of scientific research spanning material sciences, magnetic induction and mesh networking,” said Ran Poliakine, CEO of Powermat Technologies.   “The two-pronged power-plug dates back to the era of the horse drawn carriage, so that today’s announcement marks the first meaningful upgrade to the way we access power in well over a century.”
Plans beyond the San Francisco Bay Area are a bit murky at this point, with Starbucks only stating that it will expand to additional U.S. markets in 2015 and all company-operated stores “over time.”

Sources: Starbucks , Duracell Powermat

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