Carrier successfully complicates plans

Sprint has made some tweaks to its mobile broadband data-only plans and rolled out new options, but they're a bit complicated.

For $44.99, Sprint customers using tablets or mobile hotspots can now receive 3 GB of 3G data and unlimited 4G data per month. For $89.99, customers using any mobile broadband device now receive 10 GB of 3G data and unlimited 4G data per month. The 5GB plan stays the same, and remains at $59.99.

However, Sprint now offers a $10 discount on all three of the aforementioned plans when bundled with one of the carrier's Simply Everything and Everything Data plans. This discount, however, does not apply to Sprint's 4G-only Unlimited "Mobile Broadband Connection Plan" for $49.99.

"Although the new plans add more flavor to the carrier's lineup and the bundled pricing option rewards loyalty, the carrier continues to price its broadband plans higher than those of its competitors," Current Analysis' Deepa Karthikeyan is quoted as saying by Fierce Wireless.

"On an à la carte basis, Sprint's new plans are highly uncompetitive as they are each priced $10 more than equivalent options from Verizon Wireless, AT&T and T-Mobile. Even with the discounts included in its bundle options, the plans still compare unfavorably with T-Mobile, who offers a 20 percent discount on bundled plans, bringing the cost of its 10 GB plan down to an aggressive $68 per month."

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