Sprint has made some tweaks to its mobile
broadband data-only plans and rolled
out new options, but they're a bit complicated.
For $44.99, Sprint customers using tablets or
mobile hotspots can now receive 3 GB of 3G data and unlimited 4G data per
month. For $89.99, customers using any mobile broadband device now receive 10
GB of 3G data and unlimited 4G data per month. The 5GB plan stays the same, and
remains at $59.99.
However, Sprint now offers a $10 discount on all
three of the aforementioned plans when bundled with one of the carrier's Simply
Everything and Everything Data plans. This discount, however, does not apply to
Sprint's 4G-only Unlimited "Mobile Broadband Connection Plan" for
"Although the new plans add more flavor to
the carrier's lineup and the bundled pricing option rewards loyalty, the
carrier continues to price its broadband plans higher than those of its
competitors," Current Analysis' Deepa Karthikeyan is quoted as saying by Fierce
"On an à la carte basis, Sprint's new plans
are highly uncompetitive as they are each priced $10 more than equivalent
options from Verizon Wireless, AT&T and T-Mobile. Even with the discounts
included in its bundle options, the plans still compare unfavorably with
T-Mobile, who offers a 20 percent discount on bundled plans, bringing the cost
of its 10 GB plan down to an aggressive $68 per month."