Sprint and T-Mobile are at it again

America’s wireless carriers are currently embroiled in a rate war, and Sprint has just fired its second shot this week at the competition. On Tuesday Sprint announced new family share plans aimed at undercutting the competition while at the same time provide larger buckets of data.
Today, the wireless carrier has introduced a new unlimited plan that is taking direct aim at T-Mobile. Sprint’s new plan offers unlimited talk, text, and data for $60 per month, compared to $80 per month over at T-Mobile. Sprint points out that this saves customers $480 over the course of a two-year contract compared to T-Mobile’s pricing.
And to fend of a criticism that T-Mobile CEO John Legere fired off at Sprint via Twitter this week, new Sprint CEO Marcelo Claure added, “And, we’ve listened to our loyal customers; we’re making the Sprint $60 Unlimited Plan available to both new and existing customers.”

Sprint’s new unlimited data plan will be available starting tomorrow, but we should add that there is one big caveat to Sprint’s latest offering. Like recent moves by Verizon Wireless and T-Mobile, unlimited data isn’t truly “unlimited” when it comes to throttling your data connection. The fine print on the announcement clearly states:
To improve data experience for the majority of users, throughput may be limited, varied or reduced on the network.
Interestingly, this wording appears to be somewhat tamed compared to what The Verge reported seeing in an earlier draft of the press release:
Other plans might receive prioritized bandwidth availability.
However, don’t think that T-Mobile — or John Legere — is going to let Sprint have the last word. T-Mobile also today announced a plan to “rescue beleaguered Sprint customers.” The company revealed a promotion that will give Simple Choice customers a full year of unlimited LTE data for free if they bring over a refugee from Sprint, Verizon Wireless, or AT&T. If you already have unlimited LTE data, you’ll receive a $10 credit during each billing cycle.

We're sure that T-Mobile CEO John Legere would love to pour more than just ice water on the competition...

“It continues to amaze me to see the old carriers failing to listen to their customers−or reward them for their loyalty,” said Legere. “That arrogance and indifference has defined the U.S. wireless industry for too long. We’re changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers.”
With Sprint and T-Mobile clearly going for each other’s throat, we’re waiting to see what AT&T and Verizon Wireless will bring to the table once they inevitably get dragged into this latest battle.

Sources: Sprint, T-Mobile

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