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Print 65 comment(s) - last by Pirks.. on Feb 15 at 4:05 PM


Smaller, cheaper iPhone model would help broaden appeal  (Source: Apple)
Could this finally be the iPhone nano?

Apple has one of the most popular smartphones on the market with the iPhone. The part that is so impressive is that Apple has managed to become one of the largest smartphone makers in the world on the back off relatively few iPhone SKUs whereas other makers like Nokia have hoards of devices to offer.

Apple is looking to broaden its appeal reports BloombergBloomberg cites sources familiar with Apple's plans that claim Apple has a cheaper and smaller smartphone in the works. The device is said to be about one-third smaller than the existing iPhone 4. This could well be the long rumored “iPhone nano”.

The source claims to have seen a prototype of the device last year and notes that the device was a prototype and Apple often develops prototypes that never launch. The source also claims that the smartphone has no Home button like the current iPhone uses and Apple is looking at a sales price of about $200 with no subsidies and no contract needed from carriers.

That would make this phone one seriously popular handset on pay-as-you-go networks.

Bloomberg reports that the smaller and cheaper second iPhone model is a move by Apple to grab more of the market to stave off the growing Android threat. Analyst Charlie Wolf from Needham & Co. in NYC said, "Instead of targeting 25 percent of the global mobile-phone market, Apple would be going after 100 percent."

Apple already owns 32.9% of the smartphone market as of Q4 2010 and a second phone that sells without a contract at a lower price would make that percentage grow. The smaller and cheaper handset would also allow Apple to target countries where consumers buy cheaper devices such as India and China.



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Why?
By quiksilvr on 2/11/11, Rating: 0
RE: Why?
By amanojaku on 2/11/2011 12:03:32 PM , Rating: 3
Faster processor and/or more cores, yes. Bigger, maybe not. It's a phone; there's a limit to how big it should be, otherwise, you're walking around with a mini-tablet. I agree that the screen should be 16:9. I'll go out on a limb and say all screens (phone, tablet, monitor, TV,etc...) should be capable of 16:9 video.


RE: Why?
By The Raven on 2/11/2011 12:18:34 PM , Rating: 5
Don't forget the wifis and gbs!


RE: Why?
By vol7ron on 2/11/2011 12:35:06 PM , Rating: 2
Yep faster processor and larger screen - not just larger resolution (which is a plus).

Resolution is great and all, but I'd like the actual screen size to be larger - not iPad large, but a little bigger than the largest droid.


RE: Why?
By Lugaidster on 2/11/2011 12:36:42 PM , Rating: 5
That'd make you one in three people that'd like that. I, personally, prefer that my phones fit in my pocket.


RE: Why?
By headbox on 2/11/2011 12:37:21 PM , Rating: 5
I agree- I can barely tell my iPhone is in my pocket, even when hot girls are grinding on my leg.


RE: Why?
By semiconshawn on 2/11/2011 11:11:15 PM , Rating: 5
Straight guys dont own iPhones......


RE: Why?
By IvanAndreevich on 2/12/2011 5:31:07 PM , Rating: 3
That's why headbox could be a hot bisexual girl


RE: Why?
By vol7ron on 2/11/2011 12:48:27 PM , Rating: 4
That makes you a really small person. My phone fits in my pocket with plenty of room to spare (on one side).


RE: Why?
By Mitch101 on 2/11/2011 1:17:24 PM , Rating: 5
Agreed its an iPhone not like the Phone or contract leaves you room for money and the phone in your pocket.


RE: Why?
By quiksilvr on 2/11/2011 2:36:45 PM , Rating: 4
You have to realize that there is a lot of wasted space on the iPhone front. All that room above and below is just unnecessary. Stretch it out to make it a 4" 16:9 screen and still maintain its surface area dimensions (4.5" x 2.4").

And yes, I did the math, you can indeed fit a 4" screen within those dimensions with enough bezel to spare.


RE: Why?
By sxr7171 on 2/13/2011 12:05:04 AM , Rating: 2
Boy that would be the greatest thing to happen to an iPhone. Imagine if the speaker were some kind of transparent NXT speaker that is in front of the screen. As for that button, you know they probably had gestures ready to go 2 years ago. But they always know when the market conditions dictate its inclusion.


RE: Why?
By quiksilvr on 2/13/2011 7:11:38 PM , Rating: 2
Actually you don't have to move the speaker that much (if at all). You will have more vertical bezel leftover than horizonal bezel space once you put a 4" 16:9 screen on there. Simply leave a bit more bezel up top and you are golden. Or just make the iPhone a whopping 0.1" taller.


RE: Why?
By MartyLK on 2/11/2011 3:05:44 PM , Rating: 2
He's talking about the more common non-Apple size of 4.3". An d I agree, 4.3" should be the minimum size of a smartphone display. It's actually a perfect size. It's small yet provides outstanding visuals without eye strain.

Anyone who thinks 4.3 is too big is too accustomed to small.


RE: Why?
By RedemptionAD on 2/13/2011 6:57:04 PM , Rating: 3
That's what she said!!


RE: Why?
By vol7ron on 2/11/2011 12:40:47 PM , Rating: 2
Follow-up:

4.3 is going to have multi-tasking with the 3 finger gesture from the bottom. And switch apps with two/three fingers from the sides.

I think there is some evidence that they're doing away with the home button (thank god).


RE: Why?
By CZroe on 2/12/2011 12:17:40 PM , Rating: 2
I predict that the $200 and $300 subsidized price points will see capacity bumps with a much less dramatic feature bump than we got last time (switch to dual-mode phones; bump to 1 or 1.2GHz; perhaps additional RAM, HSPA+, or internal or coated/contact-shielded antenna).

This new,smaller, cheaper model will likely have the same resolution as older iDevices (pre-Retina Display) though smaller and, thus, more dense. The lack of a home button and the need to differentiate it from the expensive models probably means no multitasking and it also helps miniaturize it as well. I'm thinking that it'll have 256MB RAM. The rumored multi-finger Home gesture would be that much harder on a smaller phone, so perhaps there is some bezel function. I have to wonder if it will still have a headphone jack or if they will rely on A2DP/AVRCP, though the current iP4 BT works far worse than the 3G/3GS before it (range, stability, etc). I'm also pretty sure it will only have one camera and it will not be HD (may not even be video-enabled).


RE: Why?
By vol7ron on 2/12/2011 12:39:55 PM , Rating: 2
A lot of predictions.

This is pure speculation, but I think the "multitasking" (in its pubescent limitation) will still be there. The whole reason for going away from the home button is to reduce the cost, since there will be a gesture alternative that is built into the OS. I don't see any need to remove the gesture from a smaller device- the only one is as you say, to create product variance. Removing the home button will automatically make the device smaller.

Headphone jack is questionable depending on how thin they're going to try and make it, I don't see a reason why they'd do away with it, w/o an equivalent alternative.

The thing I like about this article is that Apple is taking the initiative to address cost concerns. A product that can be reasonably replaced at an affordable price w/o another contract. They are realizing the buy-back issue that service providers have. Many customers might lose/break their phone, but can't afford that hefty $6-800 non-contractual price to purchase another one, thus they must buy a feature phone - a market Apple has not be capitalizing on.

All-in-all, I'd like to see the day that I could have multiple phones docked throughout my house under the same plan (no more expensive then needs to be), with one master phone that i keep on me. Using iPv6 it could be multicast for the initial ring until one phone picks up, or the master overrides the call. Basically cell to replace the common house phone.


RE: Why?
By omnicronx on 2/11/2011 1:04:42 PM , Rating: 2
Well to be fair, using their stupid 3:2 aspect ratio the width of the iPhone screen is almost exactly the same as a 16:9 4" diagonal device. i.e the difference is about your pinkie in height.(if you have a small pinkie)


RE: Why?
By theapparition on 2/14/2011 7:53:33 AM , Rating: 2
That pinky makes a huge difference in usability, especially when used in landscape for viewing web pages.

Apple screen size 3.5" diag 3:2 aspect
1.94 x 2.9

4" diag 16:9 aspect
1.96 x 3.49

4.3" diag 16:9 aspect
2.1 x 3.75


RE: Why?
By JakLee on 2/11/2011 7:31:51 PM , Rating: 2
quote:
Don't forget the wifis and gbs!

We won't need those, we have magical experiences & rainbows (just don't hold it wrong).


RE: Why?
By Pirks on 2/11/2011 12:02:44 PM , Rating: 2
iPad?


RE: Why?
By thrust2night on 2/11/2011 1:21:24 PM , Rating: 4
They should have the 3" cheap iPhone and a 4" or 4.3" high-end iPhone.


RE: Why?
By cknobman on 2/11/2011 2:15:52 PM , Rating: 2
Agreed.

I own a 4.3 inch phone and find it the perfect size (since I dont want a small phone) because the screen is just large enough to make is useful enough to work like a mini tablet or play games comfortably on.


$200?
By chris2618 on 2/11/2011 11:36:10 AM , Rating: 2
What about Orange San Francisco (also known ZTE blade)
Runs andriod has recieved really positive reviews and comes in at below £100 for a smartphone. which if sold in america would be $160 direct conversion or as parity is normally assumped for most electronics would properly be $100




RE: $200?
By MozeeToby on 2/11/2011 11:49:28 AM , Rating: 2
What people forget about the price disparities is taxes. The $160 direct conversion includes the 20% VAT, the $100 which would be the US price does not include any sales tax at all (which ranges anywhere from less than 5% to more than 12%).

So a more accurate comparison would be $133 to $105-112 even assuming the $100 figure is accurate, which I don't think it would be. If the actual US price fell somewhere around $120 (which seems more realistic to me), the US price would range from $126-134.


RE: $200?
By mauininja on 2/13/2011 12:35:55 PM , Rating: 2
The San Francisco (blade) is only 99 francs in Switzerland, which is about $103 or something. It's supposed to be locked to Orange pre-paid for two years but it's easily unlockable. Also, it comes with 2.1 but is easily upgradeable to 2.2. Amazing phone for 99 bucks!


should not be an analyst
By omnicronx on 2/11/2011 12:55:47 PM , Rating: 1
quote:
Analyst Charlie Wolf from Needham & Co. in NYC said, "Instead of targeting 25 percent of the global mobile-phone market, Apple would be going after 100 percent."
You mean like they are doing now with selling previous generation phones? I just saw an AT&T commercial selling the 3GS for 50 dollars, how is this not the exact same thing?

Or is he trying to imply that it is the size and not the price that would result in going after the entire market.

Either way, this guy is a moron.




RE: should not be an analyst
By Taft12 on 2/11/2011 2:11:55 PM , Rating: 2
The AT&T commercial you saw for a last-gen phone doesn't do a person in India or China any good.

An iPhone that market can afford is why this analyst is getting wood.

(hey that rhymed)


Smart move
By sxr7171 on 2/12/2011 11:59:47 PM , Rating: 2
Whether you hate 'em or like 'em you have to admit they make their moves at the right time. Right now would be the perfect time to have a $300 unlocked/free with contract iOS phone. Right when Android over took them. Those two are neck and neck, but this move would keep the battle going and still be profitable.




what i think is happening
By cmdrdredd on 2/14/2011 11:35:08 AM , Rating: 2
Apple has the phone and ipod touch. Essentially the same device except the iphone can make calls. They want to build a phone for people unwilling to buy an iphone because of the cost. Why have an ipod touch if your iphone does it all anyway? So build a smaller phone and drop the memory and some of the media capability. Then release a netflix like service for music and video. Charge people a subscription fee to use it. I have read that apple has been working on a new musc service for a while. I think it is a subscription based steaming service using the new iphone as the main device that uses it. If you want a full featured iphone you can get it but some people want more of a basic device and this specialty service is to entice these customers.




Exploitation of cheap labour
By 2bdetermine on 2/11/2011 11:06:33 PM , Rating: 1
Sources also claim that Foxconn plan on upgrading double bunk beds for their exploiting workers.




The perfect phone
By The Raven on 2/11/11, Rating: 0
Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: -1
RE: Woah that's serious !$*@! If it's true...
By zorxd on 2/11/2011 11:51:13 AM , Rating: 5
I don't know what you are talking about.
The iPod is the most expensive MP3 player. Even the iPod shuffle is expensive (for its capacity and lack of features)


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: -1
RE: Woah that's serious !$*@! If it's true...
By The Raven on 2/11/2011 12:24:04 PM , Rating: 4
Pirks, though you are correct you don't have to be an azz about it. You make us want to kick you in the throat.

Pirks was talking about price of the iPod compared to itself and not other players in the market.

Which is why it doesn't contradict his poorly put point.


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: -1
By StevoLincolnite on 2/11/2011 12:59:05 PM , Rating: 2
quote:
I love to provoke trolls, so much fun! Thanks :)


You must have interesting conversations with yourself if that's the case...


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: 0
RE: Woah that's serious !$*@! If it's true...
By The Raven on 2/11/2011 3:17:03 PM , Rating: 2
How am I a troll?

Hey in related news...

http://www.theonion.com/articles/interim-apple-chi...


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: 0
By StevoLincolnite on 2/11/2011 7:50:18 PM , Rating: 3
Don't bring me into the middle of this!

Sheesh! Perks are you Female?
It's the only way I can justify your slight insanity, addiction to Apple and the enjoyment of bringing new people into arguments just for amusement so you can twist their words around... Yep just like my brothers girlfriend.


By Pirks on 2/15/2011 4:05:11 PM , Rating: 2
Or maybe YOU are female eh? ;)


RE: Woah that's serious !$*@! If it's true...
By MrTeal on 2/11/2011 1:18:40 PM , Rating: 2
What huge price drop? The first iPod was introduced at an MSRP of $399. The current top end iPod is the 64GB Touch which with an MSRP of... $399. If you want to compare more similar designs, the 160GB classic was introduced at $349.

Yes you get more capacity now, but a top end iPod costs the same now as it did when they were first introduced.


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/11, Rating: -1
RE: Woah that's serious !$*@! If it's true...
By MrTeal on 2/11/2011 2:22:31 PM , Rating: 3
Come on, the $50 shuffle has half the capacity of the 2001 iPod and 1/5th the functionality. It's garbage, the 1GB chinese off-brand MP3 player I got as a handout at a job fair is more useful.

To be a valid comparison, Apple would have to be looking at introducing a new phone with nothing but a 12 button keypad, character LCD and a fruit logo on it. There's a difference between releasing a budget model at a completely different price point and a price drop.


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/2011 4:20:35 PM , Rating: 1
quote:
There's a difference between releasing a budget model at a completely different price point and a price drop
Either one will increase your market share quite a lot, hence it doesn't matter.


RE: Woah that's serious !$*@! If it's true...
By Alexstarfire on 2/11/2011 5:16:26 PM , Rating: 2
That's like saying all that matters is results, which most people in this world would disagree with.


RE: Woah that's serious !$*@! If it's true...
By Pirks on 2/11/2011 5:35:52 PM , Rating: 1
Explains why most people in this world are not the rich executives of big companies


By Alexstarfire on 2/11/2011 11:41:03 PM , Rating: 2
Not really, they aren't one and the same. You don't have to exploit people to get ahead/do well. It does explain people like Hitler, Stalin, and pretty much every other evil person you can think of. Even if your end goal is world peace killing half the population of Earth isn't acceptable.


RE: Woah that's serious !$*@! If it's true...
By plewis00 on 2/11/2011 6:58:22 PM , Rating: 2
The funny thing is, if they actually did release that '12 button keypad, character LCD and a fruit logo' handset (a la Motorola F3), and put it in a stylish aluminium case, I bet you they could sell it for around $100 and shift loads.

The Shuffle sells well (apart from that travesty buttonless third-gen model which forced you to use the god awful Apple-included earbuds) because it's a basic device wrapped up in a half-decent case - you can't deny the Shuffle's casing is very aesthetically pleasing, comfortable and good to look at.


RE: Woah that's serious !$*@! If it's true...
By Iketh on 2/12/2011 2:49:17 AM , Rating: 2
aesthetically pleasing = good to look at


By plewis00 on 2/12/2011 5:06:43 AM , Rating: 2
That's all you had to add to the discussion? Well done.


RE: Woah that's serious !$*@! If it's true...
By chick0n on 2/11/11, Rating: 0
By Pirks on 2/11/2011 12:56:20 PM , Rating: 2
who's Ballmar?


RE: Woah that's serious !$*@! If it's true...
By ICBM on 2/11/2011 1:09:24 PM , Rating: 2
I would think Apple would have to do something like this. With Android taking market share like crazy, and with WP7 being warmly received, I would think Apple is the one worried. Especially with the news of Nokia moving to WP7.


RE: Woah that's serious !$*@! If it's true...
By MartyLK on 2/11/2011 3:15:11 PM , Rating: 2
Eh...they're just innovating like the usually do. They could continue on without making anything and still maintain marketshare. But they're an innovating company and they work really hard. A second phone is their current strategy.

Damn shame they see the current iPhone as the small one and make 4.3'er.


RE: Woah that's serious !$*@! If it's true...
By MartyLK on 2/11/2011 3:20:00 PM , Rating: 2
Too bad this site doesn't have an editing function....

CORRECTED STATEMENT:

Eh...they're just innovating like the[y] usually do. They could continue on without making anything [new] and still maintain marketshare. But they're an innovating company and they work really hard. A second phone is their current strategy.

Damn shame they [don't] see the current iPhone as the small one and make 4.3'er.


RE: Woah that's serious !$*@! If it's true...
By usju on 2/11/2011 4:09:51 PM , Rating: 2
Lol that's what the preview feature is compulsory for. But we never pause at that point do we?


RE: Woah that's serious !$*@! If it's true...
By Alexstarfire on 2/11/2011 5:17:53 PM , Rating: 2
Nop.


By Alexstarfire on 2/11/2011 5:22:26 PM , Rating: 2
Err, I mean nope. :)


RE: Woah that's serious !$*@! If it's true...
By Tony Swash on 2/12/11, Rating: 0
RE: Woah that's serious !$*@! If it's true...
By MartyLK on 2/12/2011 11:12:25 AM , Rating: 2
I really can't think that's a bad thing. The carriers are raping us all bad enough as it is. Apple has always been the one to free the consumer from crap. Until the iPhone came along, we all had pure crap to contend with. The iPhone was the break-away smartphone that basically told the rest of the industry, "Screw you". It had so much going for it:

Solid design
Simple UI
Intuitive UI
Reliability
Capacitive touchscreen
G-Sensor
Light sensor
Proximity sensor
Closed and controlled system
Constant attention from Apple

If this was in the automotive world, the big 3 would have squashed it. But anything Apple does is bound to be good for us all.


By robinthakur on 2/14/2011 7:35:08 AM , Rating: 3
I tend to agree on this. People who complain about Apple and the iPhone forget how absolutely awful and stagnant the world of phones was before Apple changed everything and sales were slumping. It was an industry where nobody really cared about creating a good interface or customer experience, and one had lovely hardware made completely useless by the software. Apple also started telling the carriers what to do and it was able to do that because of it's groundswell of popularity. Before that, the carriers were fully in charge and branding phones etc, which I can't really see Steve ever allowing. Android and all the rest should thank Apple for rescuing a stagnant industry and showing them the way.


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