Paul R. Gathard discusses the aftermath of the SoundExchange Copyright war
(Editor's Note: Paul R. Gathard is president of Barnabus Road Media,
a company that provides streaming radio services to several hundred
commercial radio stations throughout the United States, Canada, and
Europe, as well as several internet-only radio stations. Mr. Gathard
has also served as an advisor to Small Webcaster Community Initiative.
As such, Mr. Gathard is in a unique position to understand the needs of
both commercial and non-commercial webcasters.)
The March 2007 Copyright Royalty Board decision threw the entire Internet Radio industry in the United States into a panic and hope sprung eternal until just last month. It appears the war is finally over for now.
Who won the copyright royalty rate war? Well, I would venture a guess that SoundExchange thinks it won the war. They still have their miserably high CRB imposed “per-song played” rate intact today.
Many commercial webcasters are packing it in and calling their Internet Radio broadcast finished. Some may even file bankruptcy over retro-royalty payments now due. These are losers in this war.
Many Internet Radio listeners will no longer to be able to go online and hear their favorite online broadcast. These too are losers in this war.
Many Indie artists will no longer have a place for their music to be played. These too are losers in this war.
I see only one bright spot and winner in this war, other than the RIAA that is. That winner is small and medium sized non-commercial webcasters and simulcasters. Religious and educational webcasters are no worse off if they webcast 159,140 or less hours of music each month.
This may seem like a small blessing, but some recognition was given by the CRB ruling to the special nature of this very important segment of music webcasters. Religious music has never been a big seller for record labels and radio play still has a very big impact on religious music sales. I guess leaving this group alone really makes perfect sense to record companies.
Most radio stations in this genre do not produce very large online audiences unless they are the top stations in this genre located in a large metro-market. Profit is not the motivation behind these radio station operations and there is little excess revenue for record labels and artists to tap for additional copyright fees.
This genre is, more often than not, directly listener supported. The recording industry truly has nothing to gain and everything to loose by financially hurting this genre of music. I only hope this slower than mainstream group of technology adopters embraces the advantage they have been given in low copyright royalty rates and runs up their audience size right to the limit of their low rates.
Non-commercial webcasters and radio simulcasters should thrive while they can as the RIAA wolf may still be hungry after it has eaten all of the fat webcasting losers of this copyright royalty war. There is only a little over two years before the war begins again.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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